Ben Altadonna Blog » Chiropractic Business

“10 Things Every Chiropractor Should Know.”

Dr. Ben Altadonna — Wed, 16 May 2012 19:01:39 +0000

“10 Things Every Chiropractor Should Know.” is a post from: Ben Altadonna Blog

“10 Things Every Chiropractor Should Know.” is a post from: Ben Altadonna Blog Corrective Care, Maintenance Care and Prevention is and will always be hard sell. Give patients what they want. Patients don’t want long term care. Even if you get great results, if patients don’t like the experience, they won’t come back or tell [...]

“Why Chiropractic IS A Hard Sell”

Dr. Ben Altadonna — Tue, 15 May 2012 21:54:16 +0000

“Why Chiropractic IS A Hard Sell” is a post from: Ben Altadonna Blog

“Why Chiropractic IS A Hard Sell” is a post from: Ben Altadonna Blog The sooner you “get” this, the better. Chiropractic is and will always be a hard sell. Patients don’t want to go to doctors. Most patients are skeptical of Chiropractic (and have every right to be). The vast majority of Chiropractic patients want [...]

“Why Every Chiropractor Should Take Friday Off But Why Most Chiropractors Can’t.”

Dr. Ben Altadonna — Fri, 11 May 2012 15:55:07 +0000

“Why Every Chiropractor Should Take Friday Off But Why Most Chiropractors Can’t.” is a post from: Ben Altadonna Blog

“Why Every Chiropractor Should Take Friday Off But Why Most Chiropractors Can’t.” is a post from: Ben Altadonna Blog As you know, I’m a big fan of Tim Ferriss; an extremely smart guy who is wise beyond his years. If you haven’t read his book The 4-Hour Work Week, I highly recommend you do so. [...]

“How To Create Speed”

Dr. Ben Altadonna — Thu, 10 May 2012 15:46:37 +0000

“How To Create Speed” is a post from: Ben Altadonna Blog

“How To Create Speed” is a post from: Ben Altadonna Blog There is something all successful Chiropractors have in common; they all know how to master mayhem and get things done. They get more done in a week than most Chiropractors do in a month and THAT’S why they collect 3-10 times more revenue each [...]

“There Will Always Be Failing, Struggling, And Successful Chiropractors. Choose.”

Dr. Ben Altadonna — Tue, 08 May 2012 20:55:14 +0000

“There Will Always Be Failing, Struggling, And Successful Chiropractors. Choose.” is a post from: Ben Altadonna Blog

“There Will Always Be Failing, Struggling, And Successful Chiropractors. Choose.” is a post from: Ben Altadonna Blog When it comes to succeeding in Chiropractic (or in any business for that matter), it all comes down to 3 major factors: The right product/service for the right market A pleasurable experience Darn good marketing Let’s break it [...]

“GETTING New Patients”

Dr. Ben Altadonna — Wed, 02 May 2012 19:31:50 +0000

“GETTING New Patients” is a post from: Ben Altadonna Blog

“GETTING New Patients” is a post from: Ben Altadonna Blog Non-members always ask, “How do I get new patients?” I know what they mean but it’s the wrong question. They think they need new patients; but in actuality, they first need to know what to do once they ‘get’ them. …Because if getting them was [...]

What Is A Good Day At Your Office?

Dr. Ben Altadonna — Thu, 26 Apr 2012 22:48:43 +0000

What Is A Good Day At Your Office? is a post from: Ben Altadonna Blog

What Is A Good Day At Your Office? is a post from: Ben Altadonna Blog Let me guess… A couple of new patients, no “no shows”, a few good checks in the mail, andpatients responding well to care I agree, that’s a good day. All of that happens IF you also add this to your [...]

Chiropractic Business Cards

Dr. Ben Altadonna — Wed, 25 Apr 2012 22:48:17 +0000

Chiropractic Business Cards is a post from: Ben Altadonna Blog

Chiropractic Business Cards is a post from: Ben Altadonna Blog As you know, most business cards are usually disposed of quickly or saved to be used as makeshift dental floss…and that’s the best case scenario. But, when it comes to Chiropractic Business cards, more often than not, they just REPEL business with the wrong message, [...]

“Why Most Chiropractors Don’t Delegate”

Dr. Ben Altadonna — Mon, 23 Apr 2012 20:48:53 +0000

“Why Most Chiropractors Don’t Delegate” is a post from: Ben Altadonna Blog

“Why Most Chiropractors Don’t Delegate” is a post from: Ben Altadonna Blog The #1 sign of a business that’s about to fail is its owner wearing multiple hats. This is common in most small businesses, including chiropractic offices. Customers are greeted by the owner. All services are provided by the owner. Administrative, accounting, cleaning, maintenance… [...]

“The Problem With Emotional Based Practice Building”

Dr. Ben Altadonna — Fri, 20 Apr 2012 16:55:32 +0000

“The Problem With Emotional Based Practice Building” is a post from: Ben Altadonna Blog

“The Problem With Emotional Based Practice Building” is a post from: Ben Altadonna Blog One of the best ways to feel alive IS to feel… but one of the downsides to having feelings are some of the decisions and actions we make and take while we have them. We can become irrational. I’m sure you’ve [...]

Passionate About Chiropractic?

Dr. Ben Altadonna — Wed, 18 Apr 2012 21:18:23 +0000

Passionate About Chiropractic? is a post from: Ben Altadonna Blog

Passionate About Chiropractic? is a post from: Ben Altadonna Blog Open adjusting? Long-term care plans? Pre-pays? Family plans? These are great ways to see numbers and/or make the most money you can per patient but it’s also a great way to create a sticking point that makes practice growth nearly impossible. Over half the patients [...]

“Wellness Chiropractic”

Dr. Ben Altadonna — Tue, 17 Apr 2012 22:23:09 +0000

“Wellness Chiropractic” is a post from: Ben Altadonna Blog

“Wellness Chiropractic” is a post from: Ben Altadonna Blog Chiropractors know what they know and know what they don’t know. For example, a Chiropractor might know how to ride a motorcycle and know that he or she doesn’t know how to fly an airplane. But, there’s a whole other reality out there where most of [...]

“Subluxation Based Chiropractic”

Dr. Ben Altadonna — Mon, 16 Apr 2012 15:56:42 +0000

“Subluxation Based Chiropractic” is a post from: Ben Altadonna Blog

“Subluxation Based Chiropractic” is a post from: Ben Altadonna Blog There are still a few doctors out there who claim to be “subluxation based” and of course, what that means in one office is usually totally different than another. Some think that if ALL OF US agreed on what a subluxation is, how it should [...]

“Why Your Busy Times Are Busy”

Dr. Ben Altadonna — Fri, 13 Apr 2012 23:17:22 +0000

“Why Your Busy Times Are Busy” is a post from: Ben Altadonna Blog

“Why Your Busy Times Are Busy” is a post from: Ben Altadonna Blog As you know, a big part of PBA is about creating balance and happiness; not just making money. That’s why we do everything we can to convince our doctors to take every Friday-Sunday off. This means no work related activities during this [...]

“What Chiropractors Can Learn From ABC’s “Shark Tank”

Dr. Ben Altadonna — Thu, 12 Apr 2012 23:15:39 +0000

“What Chiropractors Can Learn From ABC’s “Shark Tank” is a post from: Ben Altadonna Blog

“What Chiropractors Can Learn From ABC’s “Shark Tank” is a post from: Ben Altadonna Blog I absolutely LOVE watching ABC’s “Shark Tank.” If you haven’t heard about the show, according to ABC, here’s what the show’s all about… The panel of five Sharks will hear pitches of the best business and product ideas from some [...]

“Can You Love Chiropractic Too Much?”

Dr. Ben Altadonna — Wed, 11 Apr 2012 23:14:46 +0000

“Can You Love Chiropractic Too Much?” is a post from: Ben Altadonna Blog

“Can You Love Chiropractic Too Much?” is a post from: Ben Altadonna Blog As that saying goes, “If you’re a hammer, all you see is nails.” I think that’s why so many of us love Chiropractic so much. We were immersed in it in school, we spend hundreds of hours a month in our offices, [...]

“Why You Should Ignore Your Competition”

Dr. Ben Altadonna — Mon, 02 Apr 2012 20:11:44 +0000

“Why You Should Ignore Your Competition” is a post from: Ben Altadonna Blog

“Why You Should Ignore Your Competition” is a post from: Ben Altadonna Blog Since there’s practically a Chiropractor on every block, it is very tempting to pay attention to what they are doing. Maybe when you drive by, you try to see how many cars are in their parking lot or how many patients in [...]

“Why Chiropractic Colleges Are Suffering”

Dr. Ben Altadonna — Thu, 29 Mar 2012 20:03:40 +0000

“Why Chiropractic Colleges Are Suffering” is a post from: Ben Altadonna Blog

“Why Chiropractic Colleges Are Suffering” is a post from: Ben Altadonna Blog I’ve heard from some reliable sources that some, if not many, Chiropractic Colleges are having difficulty and there is one college in particular that may be closing down for good. Enrollment is down. It’s just another sign that most Chiropractors on the street [...]

“Where Most Chiropractors Blow It”

Dr. Ben Altadonna — Wed, 28 Mar 2012 19:58:43 +0000

“Where Most Chiropractors Blow It” is a post from: Ben Altadonna Blog

“Where Most Chiropractors Blow It” is a post from: Ben Altadonna Blog Since marketing in 2012 is a lot different now than it was even 5 years ago, you must spend more on the patients you already have and less on acquiring strangers as patients. You must stop hunting and start farming. Take care of [...]

What Really Is “Relief Care” Chiropractic?

Dr. Ben Altadonna — Tue, 27 Mar 2012 17:00:59 +0000

What Really Is “Relief Care” Chiropractic? is a post from: Ben Altadonna Blog

What Really Is “Relief Care” Chiropractic? is a post from: Ben Altadonna Blog “Relief care” “Corrective Care” …is there a difference? Not to patients. Virtually ALL new Chiropractic patients INITIALLY enter a Chiropractic office with some sort of subject complaint and drop out of care if THEIR expectations aren’t met, which to them, means the [...]

Dr. Altadonna’s Typical Work Week

Dr. Ben Altadonna — Thu, 08 Mar 2012 23:47:40 +0000

Dr. Altadonna’s Typical Work Week is a post from: Ben Altadonna Blog

Dr. Altadonna’s Typical Work Week is a post from: Ben Altadonna Blog A huge reason why many Chiropractors struggle is because they… A. Are selling or attempting to sell what patients don’t want. B. Don’t manage their time wisely. C. Don’t delegate enough. Once I stopped selling Chiropractors shovels and began doing most of the [...]

Why Do You Use Modalities In Your Practice?

Dr. Ben Altadonna — Tue, 06 Mar 2012 18:52:36 +0000

Why Do You Use Modalities In Your Practice? is a post from: Ben Altadonna Blog

Why Do You Use Modalities In Your Practice? is a post from: Ben Altadonna Blog As you know, I’m a huge fan of elegant practices; professional, extremely clean, organized, simple, and relationship based… and when I say relationship based, I mean a fair amount of face to face time with each patient and communicating to [...]

“How To Never Lose A Patient”

Dr. Ben Altadonna — Wed, 29 Feb 2012 07:11:13 +0000

“How To Never Lose A Patient” is a post from: Ben Altadonna Blog

“How To Never Lose A Patient” is a post from: Ben Altadonna Blog Even though more people would refer and reactivate if you just let them go, virtually all Chiropractors can’t just let a patient go, they must leave them with something like… “It’s far less expensive to take care of yourself than wait ’til [...]

“Go Deep, Not Wide”

Dr. Ben Altadonna — Thu, 23 Feb 2012 07:01:49 +0000

“Go Deep, Not Wide” is a post from: Ben Altadonna Blog

“Go Deep, Not Wide” is a post from: Ben Altadonna Blog Members of “The Practice Building Alliance™” hear me kick around the word “Elegant” a lot. It’s one of my favorite words. In the dictionary, the word is defined as follows: displaying effortless beauty and simplicity in movement or execution; refined and tasteful in appearance [...]

The Problem With “Opinions”

Dr. Ben Altadonna — Mon, 06 Feb 2012 20:16:53 +0000

The Problem With “Opinions” is a post from: Ben Altadonna Blog

The Problem With “Opinions” is a post from: Ben Altadonna Blog You’ve heard the saying, “Opinions are like belly buttons, everybody has them.” I’m no different but in general, here’s the problem with opinions: They rarely bond people together They limit possibilities, opportunities, solutions They are often wrong So, what do you have strong opinions [...]

Why Chiropractors Fail

Dr. Ben Altadonna — Fri, 03 Feb 2012 07:01:06 +0000

Why Chiropractors Fail is a post from: Ben Altadonna Blog

Why Chiropractors Fail is a post from: Ben Altadonna Blog I had a conversation with a doctor this morning. An extremely nice guy and I’m sure a very honest, caring, and competent doctor. He’s been practicing for many years but is only seeing around 38 visits per week. Unfortunately, he seemed convinced that he couldn’t [...]

Dr. Altadonna’s Latest Favorite Websites

Dr. Ben Altadonna — Thu, 26 Jan 2012 19:59:07 +0000

Dr. Altadonna’s Latest Favorite Websites is a post from: Ben Altadonna Blog

Dr. Altadonna’s Latest Favorite Websites is a post from: Ben Altadonna Blog Hi Doc, Every once in awhile, I like to share with my friends some of my favorite websites. So, today I’m doing just that. Below are a few of my favorites with a short description of what they’re about. If you want to [...]

The Problems With Corrective Care

Dr. Ben Altadonna — Wed, 25 Jan 2012 20:49:28 +0000

The Problems With Corrective Care is a post from: Ben Altadonna Blog

The Problems With Corrective Care is a post from: Ben Altadonna Blog You’ve heard the saying “moderation in all things” and about the importance of “balance” because wise people before us learned from their mistakes. “Should Be” World vs. the “Real World”… In an attempt to say and do what’s “right” or to survive in [...]

“How Are You Doing?”

Dr. Ben Altadonna — Tue, 17 Jan 2012 21:32:16 +0000

“How Are You Doing?” is a post from: Ben Altadonna Blog

“How Are You Doing?” is a post from: Ben Altadonna Blog Chiropractors are keenly aware of how they are feeling but most don’t really know how they are doing. (Typically, feelings are reactionary in nature.) …Or, they base how they are doing on how much money they are making this month. If a big P.I. [...]

Part Time Chiropractic Tips

Dr. Ben Altadonna — Mon, 16 Jan 2012 07:01:38 +0000

Part Time Chiropractic Tips is a post from: Ben Altadonna Blog

Part Time Chiropractic Tips is a post from: Ben Altadonna Blog For whatever reason, I have many PBA members who practice part time. If this describes you, or if this is something you’re considering, here are a few tips: Work 3 full days during the week but make sure you take Friday-Sunday off. Hire 2, [...]

Keeping Your C.A. Busy

Dr. Ben Altadonna — Thu, 05 Jan 2012 23:39:27 +0000

Keeping Your C.A. Busy is a post from: Ben Altadonna Blog

Keeping Your C.A. Busy is a post from: Ben Altadonna Blog During my open line calls, I get a few doctors who focus on lowering their overhead. …and that’s not necessarily bad. I’m a huge fan of office/overhead sharing, downsizing office space, increasing efficiency, even DOCTORS having less office hours! But, when doctors start thinking [...]

Simple Daily Practice Building Strategies

Dr. Ben Altadonna — Tue, 03 Jan 2012 18:35:28 +0000

Simple Daily Practice Building Strategies is a post from: Ben Altadonna Blog

Simple Daily Practice Building Strategies is a post from: Ben Altadonna Blog Consistency is a big part of creating and then maintaining a stable and profitable Chiropractic practice. When patients experience breakdown of any kind… a breakdown in communication a breakdown in quality of care a break down in cleanliness a breakdown in professionalism a [...]

Something To Brag About

Dr. Ben Altadonna — Mon, 26 Dec 2011 19:35:57 +0000

Something To Brag About is a post from: Ben Altadonna Blog

Something To Brag About is a post from: Ben Altadonna Blog I don’t know about you, but I’ve noticed that if and when a Chiropractor brags, he or she brags about collections, number of office visits, or amount of new patients they get. These doctors rarely succeed long term. They NEVER talk about how big [...]

Who’s In Control of Your Practice?

Dr. Ben Altadonna — Fri, 23 Dec 2011 15:58:11 +0000

Who’s In Control of Your Practice? is a post from: Ben Altadonna Blog

Who’s In Control of Your Practice? is a post from: Ben Altadonna Blog Is it the insurance companies? Your consultant? Your C.A.? Your spouse? You? Nope. It’s your patients. Only THEY are in control. They always have been and always will be. Not only because they can come and go as they please but, by [...]

Where Chiropractors Get In Trouble

Dr. Ben Altadonna — Fri, 23 Dec 2011 00:57:14 +0000

Where Chiropractors Get In Trouble is a post from: Ben Altadonna Blog

Where Chiropractors Get In Trouble is a post from: Ben Altadonna Blog Most Chiropractors mean well but do a lot of things wrong…and some of those things can get them in trouble. Trouble attracting patients Trouble keeping patients Trouble getting paid Trouble stimulating referrals Trouble with staff Trouble at home …and it is caused by [...]

“Pricing Tips”

Dr. Ben Altadonna — Thu, 22 Dec 2011 00:51:15 +0000

“Pricing Tips” is a post from: Ben Altadonna Blog

“Pricing Tips” is a post from: Ben Altadonna Blog I’m often asked about office fees but since I am not an insurance and/or coding expert, here’s all I will say… The higher the fee, the lower the referrals and the more money you need to spend on marketing. You need to find the sweet spot [...]

Office Hour Tips

Dr. Ben Altadonna — Tue, 20 Dec 2011 19:01:54 +0000

Office Hour Tips is a post from: Ben Altadonna Blog

Office Hour Tips is a post from: Ben Altadonna Blog More often than not, Chiropractors design their office hours to accommodate their patients…and that’s a good thing. But, I DO think they take it (somewhat) to the extreme. As a matter of fact, too many doctors stay open long hours, including Saturdays, so they don’t [...]

Doc… What Business Are You Really In?

Dr. Ben Altadonna — Fri, 16 Dec 2011 17:17:46 +0000

Doc… What Business Are You Really In? is a post from: Ben Altadonna Blog

Doc… What Business Are You Really In? is a post from: Ben Altadonna Blog Periodically, this is a great question to ask yourself: “What business am I REALLY in?” But, before you answer, don’t forget that a “Business” is an economic system in which goods and services are exchanged for one another or money, on [...]

The Problem With Modalities

Dr. Ben Altadonna — Mon, 12 Dec 2011 16:50:57 +0000

The Problem With Modalities is a post from: Ben Altadonna Blog

The Problem With Modalities is a post from: Ben Altadonna Blog One of the major joys of practice is getting patients well… Seeing a patient respond to care feels good. But, in an attempt to increase collections, some doctors feel the need to bill insurance companies for multiple modalities per visit, even if the patient [...]

Should You Outsource Your Billing?

Dr. Ben Altadonna — Thu, 08 Dec 2011 16:36:19 +0000

Should You Outsource Your Billing? is a post from: Ben Altadonna Blog

Should You Outsource Your Billing? is a post from: Ben Altadonna Blog I’m a huge fan of delegating and outsourcing; paying others to do what I either can’t do (even if I wanted to), don’t want to do, don’t have the skills to do, or can have done by others for a whole lot less [...]

Chiropractic Office Sharing

Dr. Ben Altadonna — Tue, 06 Dec 2011 19:04:23 +0000

Chiropractic Office Sharing is a post from: Ben Altadonna Blog

Chiropractic Office Sharing is a post from: Ben Altadonna Blog A happy and stress-free life rarely comes from building the biggest practice possible or creating a complicated life filled with material goods and obligations. That’s why, in business and in life, I’m a big fan of profit over “gross” — finding that sweet spot that [...]

Patients Don’t Care About Why You Do What You Do

Dr. Ben Altadonna — Mon, 28 Nov 2011 16:32:15 +0000

Patients Don’t Care About Why You Do What You Do is a post from: Ben Altadonna Blog

Patients Don’t Care About Why You Do What You Do is a post from: Ben Altadonna Blog I used to find it very important that patients understood WHY I did what I did in order for them to respect and trust me. I thought they needed to have a deep understanding of not only my exam [...]

When Patients Drop Out of Care

Dr. Ben Altadonna — Tue, 22 Nov 2011 17:28:51 +0000

When Patients Drop Out of Care is a post from: Ben Altadonna Blog

When Patients Drop Out of Care is a post from: Ben Altadonna Blog It happens. Patients drop out of care… but in Chiropractic, it happens WAY TOO MUCH. A typical Chiropractic office ends up calling the patient trying to “get them back in.” This rarely works. If more than 1 out of 5 patients either [...]

New Patient Tips

Dr. Ben Altadonna — Fri, 18 Nov 2011 18:51:01 +0000

New Patient Tips is a post from: Ben Altadonna Blog

New Patient Tips is a post from: Ben Altadonna Blog Hi Dr. Altadonna here! Hope all is well and for you PBA members, if you haven’t spoken to me in a while, give me a call on Mondays… I’d love to hear from ya! Here’s a quick summary of what works to attract and keep [...]

When Delegation Works

Dr. Ben Altadonna — Thu, 17 Nov 2011 00:20:41 +0000

When Delegation Works is a post from: Ben Altadonna Blog

When Delegation Works is a post from: Ben Altadonna Blog Without a doubt, the key to succeeding in practice and working less is delegation. But, before you delegate, it’s good to write down what YOU do that is responsible for bringing in business and any other functions that cannot be delegated. Everything else must be [...]

Keep Your Overhead Low

Dr. Ben Altadonna — Mon, 14 Nov 2011 17:33:10 +0000

Keep Your Overhead Low is a post from: Ben Altadonna Blog

Keep Your Overhead Low is a post from: Ben Altadonna Blog Doc, Since there may be no immediate end in sight to our struggling economy, it is very important to live and practice “lean and mean.” For your office, this means things like… Determining the square footage in your office that is generating revenue and [...]

Chiropractic Online Appointment Scheduling

Dr. Ben Altadonna — Thu, 10 Nov 2011 18:32:01 +0000

Chiropractic Online Appointment Scheduling is a post from: Ben Altadonna Blog

Chiropractic Online Appointment Scheduling is a post from: Ben Altadonna Blog Online website appointment/reservation, is this something you should consider? It sure works for “Open Table”; an online restaurant reservation service. …and it works great for most, if not all, airlines these days. So, should your patients be able to schedule their appointments with your [...]

Chiropractic Websites

Dr. Ben Altadonna — Wed, 09 Nov 2011 18:18:21 +0000

Chiropractic Websites is a post from: Ben Altadonna Blog

Chiropractic Websites is a post from: Ben Altadonna Blog Have you ever thought of what the purpose of a Chiropractic Website really is? To Build credibility? To Educate? To Generate Leads? To Attract new patients? To Reduce or eliminate doubt and/or remorse? Is that a lot to ask of a “website”? …and how do people [...]

Not Every Chiropractor Will Succeed

Dr. Ben Altadonna — Wed, 02 Nov 2011 16:26:39 +0000

Not Every Chiropractor Will Succeed is a post from: Ben Altadonna Blog

Not Every Chiropractor Will Succeed is a post from: Ben Altadonna Blog Have you ever nocticed some patients will respond to care quickly, never miss an appointment, pay with a “Thank You,” and refer others… while some seem to make “not responding to care” their goal? Now, there’s a lot of reasons why some patients [...]

Renting Chiro Office Space

Dr. Ben Altadonna — Tue, 01 Nov 2011 18:32:17 +0000

Renting Chiro Office Space is a post from: Ben Altadonna Blog

Renting Chiro Office Space is a post from: Ben Altadonna Blog For many Chiropractors, their office is an extension of their home; it’s a source of pride, comfort and safety. But, I have found there’s a better way to view your office; as a 24-7 fixed expense that needs to generate revenue… as often as [...]

“It’s not your C.A.’s job.”

Dr. Ben Altadonna — Mon, 31 Oct 2011 19:49:00 +0000

“It’s not your C.A.’s job.” is a post from: Ben Altadonna Blog

“It’s not your C.A.’s job.” is a post from: Ben Altadonna Blog Traditionally, Chiropractors preach treating “causes” and not “symptoms.” …Yet, they require their C.A.s to get or convince patients to come back in. If you want control over your practice, you must take responsibility for it. This means YOU figure out why things are [...]

When To Let A Patient Go

Dr. Ben Altadonna — Fri, 28 Oct 2011 16:42:51 +0000

When To Let A Patient Go is a post from: Ben Altadonna Blog

When To Let A Patient Go is a post from: Ben Altadonna Blog Far too many Chiropractors lose patients. Meaning, the patient either flat out stopped coming in or when their pain went away, THEY decided that they were “done.” Of course, I am not giving clinical advice; so you must make the final call [...]

Who Are Your Patients?

Dr. Ben Altadonna — Thu, 27 Oct 2011 16:55:43 +0000

Who Are Your Patients? is a post from: Ben Altadonna Blog

Who Are Your Patients? is a post from: Ben Altadonna Blog Do you know who your patients are? Most Chiropractors don’t. They don’t know how many new patients per year were referred in. They don’t know how many patients came in with the chief complaint of headaches, low back pain, neck pain, etc. They don’t know how [...]

Why “Low Overhead”?

Dr. Ben Altadonna — Fri, 21 Oct 2011 15:22:28 +0000

Why “Low Overhead”? is a post from: Ben Altadonna Blog

Why “Low Overhead”? is a post from: Ben Altadonna Blog In this new economy, we all have to adjust. I have and so have many of my long-time, successful members. Pressure is the enemy of pleasure and the pressures of a high overhead practice can become overwhelming. Yet, some doctors resist this change. Downsizing clinics [...]

Why “No Appointment Needed”?

Dr. Ben Altadonna — Wed, 19 Oct 2011 19:00:25 +0000

Why “No Appointment Needed”? is a post from: Ben Altadonna Blog

Why “No Appointment Needed”? is a post from: Ben Altadonna Blog Although a great source of anxiety, doctors and staff love their appointment books. Appointment books (both on and offline) create a false sense of control, security, and certainty. Patients are “scheduled.” Patients have “appointments.” Patients need to be on time and if not, are [...]

Why “Adjust On The First Visit”?

Dr. Ben Altadonna — Tue, 18 Oct 2011 18:02:03 +0000

Why “Adjust On The First Visit”? is a post from: Ben Altadonna Blog

Why “Adjust On The First Visit”? is a post from: Ben Altadonna Blog This is a big one and unless you’ve been adjusting on the first visit, you might not believe it. Of course, if it’s not clinically possible, don’t do it but aside from that, here’s why you should adjust on the first visit… [...]

Why “Pay Per Visit”?

Dr. Ben Altadonna — Mon, 17 Oct 2011 22:27:42 +0000

Why “Pay Per Visit”? is a post from: Ben Altadonna Blog

Why “Pay Per Visit”? is a post from: Ben Altadonna Blog Many Chiropractors still carry balances and treat accounts receivables as real money. But, positive momentum increases as cycles are completed. When patients don’t pay their share at time of service, they think and act differently. They lose respect for you, your office, and your [...]

Extreme Practice Makeover Checklist

Dr. Ben Altadonna — Thu, 13 Oct 2011 17:00:57 +0000

Extreme Practice Makeover Checklist is a post from: Ben Altadonna Blog

Extreme Practice Makeover Checklist is a post from: Ben Altadonna Blog Hi Doctor, Here’s a quick list of how my members get the most dramatic changes in their practices. HINT: It’s all about patients, not you. You may want to print this email out and use it as a self assessment “checklist”. __ Name of [...]

Your Patients Aren’t Any Different

Dr. Ben Altadonna — Fri, 07 Oct 2011 20:52:34 +0000

Your Patients Aren’t Any Different is a post from: Ben Altadonna Blog

Your Patients Aren’t Any Different is a post from: Ben Altadonna Blog Wanna know why most people are skeptical about Chiropractic and why your existing patients act the way they do? It’s easy, just take a look at what motivates you, how you make buying decisions, and what you tend to place value on. I [...]

When Not To Grow Your Practice

Dr. Ben Altadonna — Thu, 22 Sep 2011 20:59:32 +0000

When Not To Grow Your Practice is a post from: Ben Altadonna Blog

When Not To Grow Your Practice is a post from: Ben Altadonna Blog Is your practice exactly where you want it to be? Chances are, it isn’t and never will be. Even if you are satisfied with your collections, there is always room for improvement. Some doctors want to build their practices so that they [...]

Mastering The Basics

Dr. Ben Altadonna — Mon, 19 Sep 2011 19:51:44 +0000

Mastering The Basics is a post from: Ben Altadonna Blog

Mastering The Basics is a post from: Ben Altadonna Blog We have a lot of successful members. My guess is the majority of the successful doctors in the country ARE members. If you are successful, here are a few things that may prevent a slump, prolong your success and/or even take to the next level: [...]

Why Chiropractors Don’t Delegate

Dr. Ben Altadonna — Thu, 15 Sep 2011 17:53:07 +0000

Why Chiropractors Don’t Delegate is a post from: Ben Altadonna Blog

Why Chiropractors Don’t Delegate is a post from: Ben Altadonna Blog Today, I wanted to say something that, at first listen, may sound obvious and that’s a good thing; because succeeding in practice isn’t that difficult. The key is to do as many things right as possible; simultaneously. Why don’t Chiropractors do that? …Because, they [...]

When Giving Out Your Business Card…

Dr. Ben Altadonna — Wed, 14 Sep 2011 18:08:05 +0000

When Giving Out Your Business Card… is a post from: Ben Altadonna Blog

When Giving Out Your Business Card… is a post from: Ben Altadonna Blog All business owners love their business cards. They spend money designing them, money printing them, then they give them away. …and even though most business cards are used as dental floss and then thrown out, they do serve a purpose: They create an [...]

Why Spinal Care Classes Don’t Work

Dr. Ben Altadonna — Tue, 13 Sep 2011 16:59:38 +0000

Why Spinal Care Classes Don’t Work is a post from: Ben Altadonna Blog

Why Spinal Care Classes Don’t Work is a post from: Ben Altadonna Blog Patient education. Is it worth it? YES! ..it definitely is. But, it’s all about HOW it’s done. Through the decades, Chiropractors have used the “Spinal Care Class” as a mechanism to not only educate their patients, but as an attempt to stimulate [...]

When The Practice Is Slow

Dr. Ben Altadonna — Thu, 08 Sep 2011 20:16:14 +0000

When The Practice Is Slow is a post from: Ben Altadonna Blog

When The Practice Is Slow is a post from: Ben Altadonna Blog It happens all around you: the weather, the stock market, your blood pressure, the sea level, your practice. Things go up, things go down and that’s the way it is. …and it’s perfect that way. The only thing you can do is decrease [...]

Should You Move Your Practice?

Dr. Ben Altadonna — Thu, 01 Sep 2011 22:21:03 +0000

Should You Move Your Practice? is a post from: Ben Altadonna Blog

Should You Move Your Practice? is a post from: Ben Altadonna Blog Have you ever thought of moving your practice or are you just a few days a way from signing a lease? The top three reasons why doctors move are as follows: More space Nicer space and/or location in town Moving to another town/state [...]

Fun Killers

Dr. Ben Altadonna — Thu, 25 Aug 2011 16:58:45 +0000

Fun Killers is a post from: Ben Altadonna Blog

Fun Killers is a post from: Ben Altadonna Blog This week has turned out to be a “killer” week! I spoke about.. Referral Killers Staff Killers Doctor Killers …and today, let’s talk about “Fun Killers” It’s not uncommon for business owners to be owned by their businesses. They live to work when they should be [...]

Doctor Killers

Dr. Ben Altadonna — Wed, 24 Aug 2011 17:45:51 +0000

Doctor Killers is a post from: Ben Altadonna Blog

Doctor Killers is a post from: Ben Altadonna Blog In the last 14 years, I’ve been working full time for well over 8,000 Doctors on a daily basis, and now communicate daily to close to half of our profession. …and I can honestly say the vast majority of doctors are darn good people who just [...]

Staff Killers

Dr. Ben Altadonna — Tue, 23 Aug 2011 17:40:59 +0000

Staff Killers is a post from: Ben Altadonna Blog

Staff Killers is a post from: Ben Altadonna Blog One of the problems doctors seem to have is “finding good staff.” But, I’ve noticed the real problem is not knowing what to do once you find them. Doctors under train, over bonus and expect their staff too practically build their practices for them. Here’s a [...]

Building A Practice From Scratch

Dr. Ben Altadonna — Fri, 12 Aug 2011 14:54:58 +0000

Building A Practice From Scratch is a post from: Ben Altadonna Blog

Building A Practice From Scratch is a post from: Ben Altadonna Blog Today, I’d like to talk about building a practice from scratch. Building a practice is no different than starting any company from the ground up… it takes time, money, talent, dedication, hard work, long days, risk, etc. But, for some reason, most Chiropractors [...]

Who Needs Chiropractic?

Dr. Ben Altadonna — Fri, 05 Aug 2011 17:03:23 +0000

Who Needs Chiropractic? is a post from: Ben Altadonna Blog

Who Needs Chiropractic? is a post from: Ben Altadonna Blog Who do you really think needs Chiropractic Care? Babies? Children? Expectant Mothers? Athletes? Everybody? If you said “Everybody,” I want you to know that… I AGREE WITH YOU! I think you are right! Everybody NEEDS Chiropractic Care! But, not everybody WANTS Chiropractic Care… and until you really [...]

Chiropractic Is A Business

Dr. Ben Altadonna — Mon, 01 Aug 2011 19:56:54 +0000

Chiropractic Is A Business is a post from: Ben Altadonna Blog

Chiropractic Is A Business is a post from: Ben Altadonna Blog I love Chiropractic but that love has NOTHING to do with my success. Being successful in Chiropractic requires accurate thinking. The less emotion, the better. I’d go as far as to say that some doctors are too passionate…or at least that’s what many of [...]

Why I’m Against Having A Partner in Practice

Dr. Ben Altadonna — Thu, 28 Jul 2011 19:54:03 +0000

Why I’m Against Having A Partner in Practice is a post from: Ben Altadonna Blog

Why I’m Against Having A Partner in Practice is a post from: Ben Altadonna Blog I’m occasionally asked about how to market practices in which there are two owners; two or more doctors who want to at least share overhead and the desire to collectively promote the practice. Before I attempt to push a string [...]

If You Are Going To Do A Spinal Screening

Dr. Ben Altadonna — Tue, 26 Jul 2011 18:23:25 +0000

If You Are Going To Do A Spinal Screening is a post from: Ben Altadonna Blog

If You Are Going To Do A Spinal Screening is a post from: Ben Altadonna Blog Occasionally, a doctor will ask me about spinal screenings. Usually, they will say that… They used to do them a lot but rarely do them now. That they are already committed to do an event and want to know [...]

Creating Adjustment Value

Dr. Ben Altadonna — Thu, 14 Jul 2011 16:42:03 +0000

Creating Adjustment Value is a post from: Ben Altadonna Blog

Creating Adjustment Value is a post from: Ben Altadonna Blog As you know, the Chiropractic Adjustment is as low tech as you can get…at least that’s the perception of the majority of your patients and everybody else who’s never been a chiropractor. …and even your results do not create respect for your ability to move [...]

Adjust On First Visit?

Dr. Ben Altadonna — Mon, 11 Jul 2011 14:56:50 +0000

Adjust On First Visit? is a post from: Ben Altadonna Blog

Adjust On First Visit? is a post from: Ben Altadonna Blog Do you adjust on the first visit? If not, you may want to ask yourself, why? In the past, consultants recommended against it. Instead, they’ve taught a 2 or 3 day education/selling progress… but that was back when more doctors “sold” long term corrective [...]

Your C.A.’s Job

Dr. Ben Altadonna — Thu, 23 Jun 2011 14:37:53 +0000

Your C.A.’s Job is a post from: Ben Altadonna Blog

Your C.A.’s Job is a post from: Ben Altadonna Blog If you are having some difficulty with your front desk staff, listen up. Without a doubt, virtually every issue, problem, or challenge with your C.A. lies solely on your shoulders. It’s just a wake up call that certain things weren’t handled correctly. Here are a [...]

Chiropractors Should Care Less

Dr. Ben Altadonna — Tue, 21 Jun 2011 14:36:02 +0000

Chiropractors Should Care Less is a post from: Ben Altadonna Blog

Chiropractors Should Care Less is a post from: Ben Altadonna Blog We’re a passionate bunch. We are eager to hit the streets to spread the word of Chiropractic. Many Chiropractors do spinal screenings, knock on doors, educate patients on innate intelligence, subluxation, maintenance and wellness care. We do this because we care and we know [...]

What a Chiropractic Office is For

Dr. Ben Altadonna — Mon, 20 Jun 2011 14:35:10 +0000

What a Chiropractic Office is For is a post from: Ben Altadonna Blog

What a Chiropractic Office is For is a post from: Ben Altadonna Blog As you know, most Chiropractors are not trained entrepreneurs. They do not know how to make the most of their day. They unconsciously act just like an employee… they show up to work and stay there throughout the day; even if they [...]

Staff Meeting Ideas

Dr. Ben Altadonna — Thu, 16 Jun 2011 14:33:27 +0000

Staff Meeting Ideas is a post from: Ben Altadonna Blog

Staff Meeting Ideas is a post from: Ben Altadonna Blog Staff meetings. AKA: “Depression Sessions” Well, it doesn’t have to be that way. What is a staff meeting anyway? Some Chiropractors believe it’s an opportunity to train the staff, educate the staff on Chiropractic, build motivation and enthusiasm, and to go over stats, challenges, and [...]

Are You A Typical Chiropractor?

Dr. Ben Altadonna — Wed, 15 Jun 2011 14:31:38 +0000

Are You A Typical Chiropractor? is a post from: Ben Altadonna Blog

Are You A Typical Chiropractor? is a post from: Ben Altadonna Blog I came up with a list of what typical Chiropractors do. See below. If any of these apply to you, you MAY be typical and if one thing’s for certain, successful D.C.s are not typical. Their competence, confidence and conviction creates and keeps [...]

The Dangers of Big Case Fees

Dr. Ben Altadonna — Fri, 03 Jun 2011 16:56:32 +0000

The Dangers of Big Case Fees is a post from: Ben Altadonna Blog

The Dangers of Big Case Fees is a post from: Ben Altadonna Blog One of the complaints many patients have about Chiropractors is that Chiropractors sell long and expensive packages of care. …and REGARDLESS if they are right or wrong, REGARDLESS if the care is warranted and worth every penny, this point of view exists [...]

Why Chiropractors Shouldn’t Work Half Days

Dr. Ben Altadonna — Wed, 01 Jun 2011 17:11:41 +0000

Why Chiropractors Shouldn’t Work Half Days is a post from: Ben Altadonna Blog

Why Chiropractors Shouldn’t Work Half Days is a post from: Ben Altadonna Blog I’m convinced the difference between a successful business owner and a struggling one is: mindset. You can take 100 Chiropractors with the same level of good looks, adjusting skills, office location and layout, practice building tools, staff, etc. and there will always [...]

Communication, Commitment, and Chiropractic

Dr. Ben Altadonna — Fri, 27 May 2011 15:39:02 +0000

Communication, Commitment, and Chiropractic is a post from: Ben Altadonna Blog

Communication, Commitment, and Chiropractic is a post from: Ben Altadonna Blog Unlike Chiropractic Consultants, I don’t travel much. I’ve intentionally set up my business so Chiropractors and I don’t have to jump on planes and sleep in strange beds. I have a pretty calm existence. The business model I use and teach gives me and [...]

Don’t Let Chiropractic Define You

Dr. Ben Altadonna — Tue, 24 May 2011 15:45:36 +0000

Don’t Let Chiropractic Define You is a post from: Ben Altadonna Blog

Don’t Let Chiropractic Define You is a post from: Ben Altadonna Blog I’ll probably get a lot of grief over today’s email but hey, what the heck. I’m sure you’ve heard: if you love what you do, you’ll succeed. Well I’m not so sure about that. What it really takes to succeed is an awareness [...]

When Moving Your Office Makes Sense

Dr. Ben Altadonna — Thu, 05 May 2011 17:53:01 +0000

When Moving Your Office Makes Sense is a post from: Ben Altadonna Blog

When Moving Your Office Makes Sense is a post from: Ben Altadonna Blog Chiropractors move a lot. Some moves are justified, while others are not. Here are some good reasons to move: You are running out of room and are reaching maximum capacity to serve. (Note: This only applies if you are positively providing the [...]

Important Practice Stats

Dr. Ben Altadonna — Tue, 26 Apr 2011 17:56:55 +0000

Important Practice Stats is a post from: Ben Altadonna Blog

Important Practice Stats is a post from: Ben Altadonna Blog Too many docs either pay NO attention to their stats or lose touch with their patients by making EVERYTHING a “stat.” So, here are the MONTHLY stats I THINK you SHOULD keep and pay attention to… Collections – Total collections will do. If you break [...]

When Times Get Tough

Dr. Ben Altadonna — Fri, 22 Apr 2011 18:26:03 +0000

When Times Get Tough is a post from: Ben Altadonna Blog

When Times Get Tough is a post from: Ben Altadonna Blog Here’s one of my favorite quotes: “Tough times never last, but tough people do.” ~Robert H. Schuller If you’re going through tough times right now, just realize and remember that no one gets out of this world without ‘em. When dealing with Chiropractors, my [...]

How To Fall Back In Love With Practicing

Dr. Ben Altadonna — Thu, 14 Apr 2011 19:39:22 +0000

How To Fall Back In Love With Practicing is a post from: Ben Altadonna Blog

How To Fall Back In Love With Practicing is a post from: Ben Altadonna Blog Any D.C. who says he or she has never been burned out or out of love with practicing isn’t being truthful. The key is to understand that being “burned out” is meaningless and rarely has anything to do with practicing [...]

There’s No Such Thing A Practice Expense

Dr. Ben Altadonna — Wed, 13 Apr 2011 17:37:34 +0000

There’s No Such Thing A Practice Expense is a post from: Ben Altadonna Blog

There’s No Such Thing A Practice Expense is a post from: Ben Altadonna Blog I spoke to a struggling doctor yesterday who told me that his overhead was “high.” I then asked, “how much is high?” He then said, “well, I’m not really sure, I just know how much I take home.” I then asked, [...]

Chiropractic Overhead Cutting Strategies

Dr. Ben Altadonna — Mon, 11 Apr 2011 17:28:57 +0000

Chiropractic Overhead Cutting Strategies is a post from: Ben Altadonna Blog

Chiropractic Overhead Cutting Strategies is a post from: Ben Altadonna Blog More often than not, I’m a big fan of “spending money to make money.” Some doctors don’t think accurately about money: A. They spent money in the past, their practice didn’t grow, therefore the meaning they got out of it was “Spending money doesn’t [...]

You Are Not Always A Chiropractor

Dr. Ben Altadonna — Thu, 07 Apr 2011 21:10:33 +0000

You Are Not Always A Chiropractor is a post from: Ben Altadonna Blog

You Are Not Always A Chiropractor is a post from: Ben Altadonna Blog One of my favorite books way back when was The E-Myth by, Michael Gerber. (www.E-Myth.com) In his book, he described these 3 distinctions: The Entrepreneur The Manager and The Technician Every business has all 3. That is why you are not always a Chiropractor. When [...]

Is There Any Value In Chiropractic Trade Journals?

Dr. Ben Altadonna — Wed, 06 Apr 2011 17:27:43 +0000

Is There Any Value In Chiropractic Trade Journals? is a post from: Ben Altadonna Blog

Is There Any Value In Chiropractic Trade Journals? is a post from: Ben Altadonna Blog One of the biggest secrets to success is… PROTECTING YOUR CONFIDENCE (On tomorrow’s free call, I will show you how to do this in a BIG WAY. Click here to get the “call in” info.) You must manage any and [...]

What makes you say ‘yes’ or ‘no’?

Dr. Ben Altadonna — Mon, 04 Apr 2011 18:01:51 +0000

What makes you say ‘yes’ or ‘no’? is a post from: Ben Altadonna Blog

What makes you say ‘yes’ or ‘no’? is a post from: Ben Altadonna Blog I often ask myself “What makes ME say YES or NO?” Asking myself this question keeps me aware of how the human mind works, my limitations and areas that need attention, and how to best relate to others. (Which by the [...]

Where Your Front Desk May Be Dropping The Ball

Dr. Ben Altadonna — Tue, 29 Mar 2011 17:55:33 +0000

Where Your Front Desk May Be Dropping The Ball is a post from: Ben Altadonna Blog

Where Your Front Desk May Be Dropping The Ball is a post from: Ben Altadonna Blog Chiropractic Assistants and/or Front Desk staff multi-task. Most of them process new patients, welcome and handle existing ones, answer the phone, do computer entry, and maybe even insurance billing. They are constantly distracted by the phone, patients, and most [...]

Chiropractic Assistant Phone Strategies

Dr. Ben Altadonna — Mon, 28 Mar 2011 16:40:34 +0000

Chiropractic Assistant Phone Strategies is a post from: Ben Altadonna Blog

Chiropractic Assistant Phone Strategies is a post from: Ben Altadonna Blog It is very common for C.A.s to TOTALLY drop the ball. I once did $1,700 seminars on the subject but have decided to, next month, give you the BOTTOM LINE to those insights ABSOLUTELY FREE. (So stay tuned) But, for now I want you [...]

The No Maintenance Care Practice?

Dr. Ben Altadonna — Fri, 25 Mar 2011 23:47:19 +0000

The No Maintenance Care Practice? is a post from: Ben Altadonna Blog

The No Maintenance Care Practice? is a post from: Ben Altadonna Blog Wish more patients would stay on for maintenance care? It can be done… But NOT the way most doctors do it. Most doctors either have the maintenance or wellness “plan” or a philosophy discussion when the patient starts care OR when the patient [...]

Why You Should Take Friday’s OFF

Dr. Ben Altadonna — Tue, 22 Mar 2011 23:40:02 +0000

Why You Should Take Friday’s OFF is a post from: Ben Altadonna Blog

Why You Should Take Friday’s OFF is a post from: Ben Altadonna Blog In Chiropractic school, most of us got used to survival and “the struggle”…no money, long hours in class, homework, exams, etc.. Let’s face it, we can endure more discomfort than most people. But the problem with that is we lose faith in [...]

Dr. Altadonna and You

Dr. Ben Altadonna — Thu, 10 Mar 2011 19:57:13 +0000

Dr. Altadonna and You is a post from: Ben Altadonna Blog

Dr. Altadonna and You is a post from: Ben Altadonna Blog Hope all is well and that you enjoy most of my daily posts as much as I enjoy writing them. Each morning, I go to Starbucks and write the morning’s blog post. It’s my way of starting the day and keeping in touch with [...]

The Chiropractic Choir

Dr. Ben Altadonna — Thu, 03 Mar 2011 23:39:30 +0000

The Chiropractic Choir is a post from: Ben Altadonna Blog

The Chiropractic Choir is a post from: Ben Altadonna Blog Here’s where Chiropractors get tripped up; they THINK like Chiropractors. They go to seminars where other Chiropractors go and get programmed to THINK like them. They READ trade journals that contain articles complaining of how things should be. All this creates AGREEMENT amongst Chiropractors. The [...]