Chiropractic Business

“Why You Should Ignore Your Competition”

Monday, April 2, 2012
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Since there’s practically a Chiropractor on every block, it is very tempting to pay attention to what they are doing. Maybe when you drive by, you try to see how many cars are in their parking lot or how many patients in their waiting rooms? Or, maybe you are as bold as having someone call [...]

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“Why Chiropractic Colleges Are Suffering”

Thursday, March 29, 2012
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I’ve heard from some reliable sources that some, if not many, Chiropractic Colleges are having difficulty and there is one college in particular that may be closing down for good. Enrollment is down. It’s just another sign that most Chiropractors on the street don’t know how to make it in business; therefore, their kids and [...]

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“Where Most Chiropractors Blow It”

Wednesday, March 28, 2012
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Since marketing in 2012 is a lot different now than it was even 5 years ago, you must spend more on the patients you already have and less on acquiring strangers as patients. You must stop hunting and start farming. Take care of what you have and mend your fences. You must stop treating patients [...]

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What Really Is “Relief Care” Chiropractic?

Tuesday, March 27, 2012
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“Relief care” “Corrective Care” …is there a difference? Not to patients. Virtually ALL new Chiropractic patients INITIALLY enter a Chiropractic office with some sort of subject complaint and drop out of care if THEIR expectations aren’t met, which to them, means the relief of their symptoms. But, to a Chiropractor, results might mean a restoration [...]

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