Chiropractic Marketing

“What Is Internet Marketing?”

Wednesday, February 1, 2012
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Before I give you my take on internet marketing, I’d like to give you my definition of “marketing” or better yet, GOOD marketing. Good marketing attracts AND repels prospects and patients. In other words, good marketing prequalifies. Good marketing overcomes objections prior to the face to face opportunity to sell or consummate a transaction. Good [...]

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Dr. Altadonna’s Latest Favorite Websites

Thursday, January 26, 2012
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Hi Doc, Every once in awhile, I like to share with my friends some of my favorite websites. So, today I’m doing just that. Below are a few of my favorites with a short description of what they’re about. If you want to see/learn more, just click the links. Enjoy! Fiverr.com – This site is [...]

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Does Patient Education Work?

Monday, January 23, 2012
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With your permission, I’d like to NOT beat around the bush about this. Patient “Education” comes in many forms: Consults Report of Findings Brochures Videos “Spinal Care Classes” Emails Snail Mail Websites …I can go on and on, but you get the point. HERE’S THE BIG TAKE AWAY: There IS a time and a place [...]

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The Realities of The 100% Referral Based Practice

Thursday, January 19, 2012
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When you don’t get referrals, you have to spend a lot of money to attract patients and you’ll feel tempted to “close” them on big case fees. This leads to less retention, less re-activations, and less referrals. Plus, more stress and A LOT LESS profit. The difference between a stable self-sustaining referral based practice and [...]

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