Ben Altadonna Blog » Chiropractic Marketing

“How Much Should You Spend On Chiropractic Marketing?”

Dr. Ben Altadonna — Tue, 24 Apr 2012 21:13:51 +0000

“How Much Should You Spend On Chiropractic Marketing?” is a post from: Ben Altadonna Blog

“How Much Should You Spend On Chiropractic Marketing?” is a post from: Ben Altadonna Blog Let’s face it, nobody likes to spend money on marketing or advertising but you must realize that everything is marketing. How you look is marketing. Your staff is marketing. The decor of your office is marketing. What you say and [...]

“What Most Chiropractic Consultants Don’t Want You To Know”

Dr. Ben Altadonna — Fri, 30 Mar 2012 20:05:30 +0000

“What Most Chiropractic Consultants Don’t Want You To Know” is a post from: Ben Altadonna Blog

“What Most Chiropractic Consultants Don’t Want You To Know” is a post from: Ben Altadonna Blog I believe there are some consultants in Chiropractic who are really trying to help doctors and the profession. I truly believe their hearts are in the right place. I’m going to be bold today and tell you that most [...]

Ben’s Favorite YouTube Videos – #5

Dr. Ben Altadonna — Fri, 23 Mar 2012 16:53:29 +0000

Ben’s Favorite YouTube Videos – #5 is a post from: Ben Altadonna Blog

Ben’s Favorite YouTube Videos – #5 is a post from: Ben Altadonna Blog This week, I am sharing my CURRENT top YouTube video picks. Next week’s emails will all be Chiropractic specific. Here’s a link to today’s video: (WATCH IT!) It’s about HAPPINESS. Is it selfish to want to be happy? Should we avoid suffering? [...]

Ben’s Favorite YouTube Videos – #1

Dr. Ben Altadonna — Mon, 19 Mar 2012 18:41:37 +0000

Ben’s Favorite YouTube Videos – #1 is a post from: Ben Altadonna Blog

Ben’s Favorite YouTube Videos – #1 is a post from: Ben Altadonna Blog This week, I’m sharing with you my latest round of favorite YouTube videos. Now, before you say, “Hey Ben, I thought you’re against Social Media!”… let me remind you that MY BUSINESS IS A BUSINESS-TO-BUSINESS company. YOU OWN BUSINESS-TO-CONSUMER company. …and before [...]

“The Importance of Connection”

Dr. Ben Altadonna — Thu, 01 Mar 2012 19:40:27 +0000

“The Importance of Connection” is a post from: Ben Altadonna Blog

“The Importance of Connection” is a post from: Ben Altadonna Blog As humans, we need to feel connected. Face to face interaction has been replaced with texting, Facebook, Twitter, etc.. Whereever you go; restaurants, in the line at Starbucks, or even in church pews, people are sneaking peaks at their smart phones. Sounds like a [...]

“What Makes A Good PBA Member”

Dr. Ben Altadonna — Tue, 28 Feb 2012 07:07:47 +0000

“What Makes A Good PBA Member” is a post from: Ben Altadonna Blog

“What Makes A Good PBA Member” is a post from: Ben Altadonna Blog 20 years ago, if you would have told me that 2 decades later, I would own the number one evidence based, practice building service in Chiropractic, I would have laughed hysterically… But, looking back at it now, it all makes perfect sense. [...]

What Most Chiropractors Seem To Forget

Dr. Ben Altadonna — Fri, 24 Feb 2012 17:30:33 +0000

What Most Chiropractors Seem To Forget is a post from: Ben Altadonna Blog

What Most Chiropractors Seem To Forget is a post from: Ben Altadonna Blog Aside from health, family, faith, etc.., chiropractors are no different than any other small business owner; they don’t know what their most valuable asset is….or at least they don’t act like they do. You may think it’s the equity in your home [...]

“What Is Internet Marketing?”

Dr. Ben Altadonna — Wed, 01 Feb 2012 18:38:59 +0000

“What Is Internet Marketing?” is a post from: Ben Altadonna Blog

“What Is Internet Marketing?” is a post from: Ben Altadonna Blog Before I give you my take on internet marketing, I’d like to give you my definition of “marketing” or better yet, GOOD marketing. Good marketing attracts AND repels prospects and patients. In other words, good marketing prequalifies. Good marketing overcomes objections prior to the [...]

Dr. Altadonna’s Latest Favorite Websites

Dr. Ben Altadonna — Thu, 26 Jan 2012 19:59:07 +0000

Dr. Altadonna’s Latest Favorite Websites is a post from: Ben Altadonna Blog

Dr. Altadonna’s Latest Favorite Websites is a post from: Ben Altadonna Blog Hi Doc, Every once in awhile, I like to share with my friends some of my favorite websites. So, today I’m doing just that. Below are a few of my favorites with a short description of what they’re about. If you want to [...]

Does Patient Education Work?

Dr. Ben Altadonna — Mon, 23 Jan 2012 20:48:08 +0000

Does Patient Education Work? is a post from: Ben Altadonna Blog

Does Patient Education Work? is a post from: Ben Altadonna Blog With your permission, I’d like to NOT beat around the bush about this. Patient “Education” comes in many forms: Consults Report of Findings Brochures Videos “Spinal Care Classes” Emails Snail Mail Websites …I can go on and on, but you get the point. HERE’S [...]

The Realities of The 100% Referral Based Practice

Dr. Ben Altadonna — Thu, 19 Jan 2012 19:20:57 +0000

The Realities of The 100% Referral Based Practice is a post from: Ben Altadonna Blog

The Realities of The 100% Referral Based Practice is a post from: Ben Altadonna Blog When you don’t get referrals, you have to spend a lot of money to attract patients and you’ll feel tempted to “close” them on big case fees. This leads to less retention, less re-activations, and less referrals. Plus, more stress [...]

“W.I.I.F.M.”

Dr. Ben Altadonna — Tue, 10 Jan 2012 19:38:45 +0000

“W.I.I.F.M.” is a post from: Ben Altadonna Blog

“W.I.I.F.M.” is a post from: Ben Altadonna Blog Want to know how to attract patients? …be really good at answering the question, “?” W.I.I.F.M. is like a radio frequency that everybody is tuned in to. See, at a certain level, all humans are looking out for their own best interests. It starts with them being [...]

How To Use The Internet

Dr. Ben Altadonna — Fri, 06 Jan 2012 22:29:20 +0000

How To Use The Internet is a post from: Ben Altadonna Blog

How To Use The Internet is a post from: Ben Altadonna Blog The internet. Free online exposure. Sounds cool, doesn’t it? Years ago, over here in the San Francisco Bay Area, people invested tens of millions of dollars attempting to build entire online-only businesses. Some made it big. Really big… but, the vast majority went [...]

Top 3 New Patient Strategies In Chiropractic

Dr. Ben Altadonna — Wed, 07 Dec 2011 16:24:36 +0000

Top 3 New Patient Strategies In Chiropractic is a post from: Ben Altadonna Blog

Top 3 New Patient Strategies In Chiropractic is a post from: Ben Altadonna Blog Recently, a doctor recognized me at the airport, put me on the spot and asked me, “Dr. Altadonna, what are the top 3 ways to attract new patients?” As you can imagine, I wasn’t in the mindset or mood to educate, [...]

New Patient Tips

Dr. Ben Altadonna — Fri, 18 Nov 2011 18:51:01 +0000

New Patient Tips is a post from: Ben Altadonna Blog

New Patient Tips is a post from: Ben Altadonna Blog Hi Dr. Altadonna here! Hope all is well and for you PBA members, if you haven’t spoken to me in a while, give me a call on Mondays… I’d love to hear from ya! Here’s a quick summary of what works to attract and keep [...]

Chiropractic “Call Tracking”

Dr. Ben Altadonna — Fri, 11 Nov 2011 15:57:41 +0000

Chiropractic “Call Tracking” is a post from: Ben Altadonna Blog

Chiropractic “Call Tracking” is a post from: Ben Altadonna Blog Your office phone is your biggest new patient funnel. Aside from “walk-ins,” everybody else calls your office before they come in. That’s why it is very valuable to know… “WHERE DID THEY CAME FROM?” Did they come from one of your websites and if so, [...]

Problem With “Facebook” Chiropractic Marketing

Dr. Ben Altadonna — Tue, 08 Nov 2011 18:46:08 +0000

Problem With “Facebook” Chiropractic Marketing is a post from: Ben Altadonna Blog

Problem With “Facebook” Chiropractic Marketing is a post from: Ben Altadonna Blog Most Chiropractors get this but sadly, others are distracted by this. I’m talking about attempting to use Facebook™ to promote your local business; your practice. First, internet marketing is very enticing; especially the “free” stuff. But, what you don’t know is that virtually [...]

Chiropractic Internet “Deal of The Day” Offers

Dr. Ben Altadonna — Mon, 07 Nov 2011 23:01:00 +0000

Chiropractic Internet “Deal of The Day” Offers is a post from: Ben Altadonna Blog

Chiropractic Internet “Deal of The Day” Offers is a post from: Ben Altadonna Blog Have you seen those online coupon-like offer sites? They are really popular right now and most consumers love ‘em. But, should you advertise your practice on these sites? Maybe, maybe not. I do have a strong opinion about them but I [...]

Why “Internal Marketing”?

Dr. Ben Altadonna — Thu, 20 Oct 2011 15:16:56 +0000

Why “Internal Marketing”? is a post from: Ben Altadonna Blog

Why “Internal Marketing”? is a post from: Ben Altadonna Blog Chiropractors aren’t alone. Virtually all small businesses view marketing as something you don’t want to do, but have to do to get people in the doors. Huge mistake. EVERYTHING is marketing. It’s an inside job too… Your appearance is marketing. Your body language is marketing. Your paperwork is marketing. [...]

Patient Killers

Dr. Ben Altadonna — Tue, 11 Oct 2011 23:10:17 +0000

Patient Killers is a post from: Ben Altadonna Blog

Patient Killers is a post from: Ben Altadonna Blog To some degree, as Chiropractors and business owners, we want control. But, the following items kill our control over patient compliance and referrals: Selling what people don’t want or need Becoming too casual in the delivery of our services Over treating Over charging High overhead (clouds [...]

If It Works On You..

Dr. Ben Altadonna — Thu, 06 Oct 2011 16:27:48 +0000

If It Works On You.. is a post from: Ben Altadonna Blog

If It Works On You.. is a post from: Ben Altadonna Blog Dan Kennedy, probably the smartest marketer on the planet, has a big sign behind his desk that reads… “But my business is different!” …and that’s the biggest mistake most doctors make; thinking that… Their town is different Their patients are different They are [...]

Are You Just A Chiropractor?

Dr. Ben Altadonna — Wed, 28 Sep 2011 18:32:26 +0000

Are You Just A Chiropractor? is a post from: Ben Altadonna Blog

Are You Just A Chiropractor? is a post from: Ben Altadonna Blog I’ve said it before but it’s worth mentioning; without a unique selling proposition, you are nothing more than a commodity; a gallon of milk that can be attained virtually anywhere. That’s why in you must differentiate yourself from your competition. The good news [...]

It’s All Chiropractic Marketing

Dr. Ben Altadonna — Tue, 27 Sep 2011 17:44:43 +0000

It’s All Chiropractic Marketing is a post from: Ben Altadonna Blog

It’s All Chiropractic Marketing is a post from: Ben Altadonna Blog Some doctors are uncomfortable with the word “marketing.” Unfortunately, this keeps them from thinking deeply enough about everything they say and do, how people perceive them, and the experience they provide their patients. Chiropractic marketing happens before, during, and after every prospect and patient [...]

Other Uses of The “Friends & Family Certificate”

Dr. Ben Altadonna — Wed, 21 Sep 2011 20:58:21 +0000

Other Uses of The “Friends & Family Certificate” is a post from: Ben Altadonna Blog

Other Uses of The “Friends & Family Certificate” is a post from: Ben Altadonna Blog Next time you go into “The Vault”, click on the “Member Only Gift” icon and download the “New Patient Stick Letters.” These letters are designed to be mailed to your new patients, along with 2 “Friends & Family Certificates.” It’s [...]

A Buyer Is A Buyer Is A Buyer

Dr. Ben Altadonna — Wed, 07 Sep 2011 18:26:47 +0000

A Buyer Is A Buyer Is A Buyer is a post from: Ben Altadonna Blog

A Buyer Is A Buyer Is A Buyer is a post from: Ben Altadonna Blog Today’s topic changed my perspective of patients, customers, clients and competition! But, it took me years of one-on-one casual conversations at the home of marketing legend, Mr. Dan Kennedy for this to really sink in and be applied to what [...]

Referral Killers

Dr. Ben Altadonna — Mon, 22 Aug 2011 18:58:18 +0000

Referral Killers is a post from: Ben Altadonna Blog

Referral Killers is a post from: Ben Altadonna Blog Why Chiropractors focus on new patients off the streets over new patients through referrals baffles my mind. Of course, their first response is, “But, I can’t get referrals if I don’t get any new patients in the door!” That comment reveals so much to me about [...]

Chiropractic “Marketing Versus Advertising”

Dr. Ben Altadonna — Fri, 19 Aug 2011 21:06:35 +0000

Chiropractic “Marketing Versus Advertising” is a post from: Ben Altadonna Blog

Chiropractic “Marketing Versus Advertising” is a post from: Ben Altadonna Blog As you know, I market Chiropractic practices for doctors all over the country…so they can focus on their patients, family, free time; their life. Yet, some of the doctors who come on board still ask me how to improve their advertising. They show me [...]

How To Repel Patients

Dr. Ben Altadonna — Thu, 18 Aug 2011 21:05:14 +0000

How To Repel Patients is a post from: Ben Altadonna Blog

How To Repel Patients is a post from: Ben Altadonna Blog There’s an internal radio station that patients play in their head. It’s called “W.I.I.F.M.” …and that stands for “WHAT’S IN IT FOR ME?” Anything that isn’t playing on W.I.I.F.M. is not heard. So, when a doctor or staff talks about anything that is not [...]

Chiropractic Temptations

Dr. Ben Altadonna — Tue, 16 Aug 2011 15:54:45 +0000

Chiropractic Temptations is a post from: Ben Altadonna Blog

Chiropractic Temptations is a post from: Ben Altadonna Blog Chiropractic today IS different than what it was in the past. Of course, the philosophy is the same but that’s not as important as what the general public’s perceptions and expectations are. What I mean is that virtually all products, services or industries are defined by [...]

Your “A” List Patient

Dr. Ben Altadonna — Mon, 15 Aug 2011 21:03:04 +0000

Your “A” List Patient is a post from: Ben Altadonna Blog

Your “A” List Patient is a post from: Ben Altadonna Blog Most Chiropractic offices have “A” list patients. These are the top 10% of your patients who have been in your office in the last 12 months or less. For example, if 220 people have set foot in your office during this time, approx. 22 [...]

Back End Chiropractic Marketing

Dr. Ben Altadonna — Thu, 11 Aug 2011 14:59:11 +0000

Back End Chiropractic Marketing is a post from: Ben Altadonna Blog

Back End Chiropractic Marketing is a post from: Ben Altadonna Blog There’s a term in marketing called “Back End” that basically means, anything taking place after the initial transaction (“Front End”). So, the “Front End” transaction can be a single item sold or a many related items, services, or experiences grouped together. For example, in [...]

Chiropractic And Facebook?

Dr. Ben Altadonna — Wed, 10 Aug 2011 18:06:32 +0000

Chiropractic And Facebook? is a post from: Ben Altadonna Blog

Chiropractic And Facebook? is a post from: Ben Altadonna Blog As you know, I’m not a huge fan of Social Media for Chiropractors or any doctor for that matter. Sure, you can build a fan page, put out content, promote other websites, etc. But the big question is… WILL IT MAKE YOU MONEY? WILL IT [...]

Patient Testimonials

Dr. Ben Altadonna — Tue, 09 Aug 2011 17:08:18 +0000

Patient Testimonials is a post from: Ben Altadonna Blog

Patient Testimonials is a post from: Ben Altadonna Blog Patient Testimonials. Do they really work? How do you get them? How do you use them? These are questions I get from time to time. Here’s the deal with testimonials… IF DONE RIGHT, THEY CAN BE VERY EFFECTIVE. Think of testimonials as just words. They are [...]

Sample Chiropractic Business Cards

Dr. Ben Altadonna — Wed, 27 Jul 2011 20:11:20 +0000

Sample Chiropractic Business Cards is a post from: Ben Altadonna Blog

Sample Chiropractic Business Cards is a post from: Ben Altadonna Blog Even though my company does practice building for doctors so they don’t have to, all of them still use business cards. I personally do not have a business card nor does anyone who works for me. Why? Because if I meet someone, I want [...]

My Favorite Marketing Video #5

Dr. Ben Altadonna — Fri, 01 Jul 2011 19:16:07 +0000

My Favorite Marketing Video #5 is a post from: Ben Altadonna Blog

My Favorite Marketing Video #5 is a post from: Ben Altadonna Blog This short video below brings up a very important point… Free exams or make extremely discounted offers may not be in your best interest. Although “free” and “discounts” work in the short term, they often can ruin an entire industry, as I believe [...]

My Favorite Marketing Video #4

Dr. Ben Altadonna — Thu, 30 Jun 2011 18:18:01 +0000

My Favorite Marketing Video #4 is a post from: Ben Altadonna Blog

My Favorite Marketing Video #4 is a post from: Ben Altadonna Blog n today’s video, my old friend Jeff Paul discusses a million-dollar formula: “Finding a target market”. See, most Chiropractors fall in love with their technique or Chiropractic Philosophy and THEN try to find someone to sell it to. This is a formula for [...]

My Favorite Marketing Video #3

Dr. Ben Altadonna — Wed, 29 Jun 2011 18:11:43 +0000

My Favorite Marketing Video #3 is a post from: Ben Altadonna Blog

My Favorite Marketing Video #3 is a post from: Ben Altadonna Blog As you know, I’m a big fan of giving patients what they want as the means to grow a successful, realreferral based practice. But in order to make that happen, the experience patients have must be designed to facilitate the idea that they are [...]

My Favorite Marketing Video #2

Dr. Ben Altadonna — Tue, 28 Jun 2011 18:27:11 +0000

My Favorite Marketing Video #2 is a post from: Ben Altadonna Blog

My Favorite Marketing Video #2 is a post from: Ben Altadonna Blog THIS marketing video talks about the #1 strategy that built all my businesses. It also influenced everything I create for doctors so they don’t have to figure it all out themselves. It’s why my doctors get more new patients and referrals than the [...]

My Favorite Marketing Video #1

Dr. Ben Altadonna — Mon, 27 Jun 2011 17:51:40 +0000

My Favorite Marketing Video #1 is a post from: Ben Altadonna Blog

My Favorite Marketing Video #1 is a post from: Ben Altadonna Blog This week I’d like to show you some of my favorite short videos on marketing. This one has to do with customers and patients…that advertising is NOT about YOU…it’s about THEM! Check it out: Watching Your Back, Ben Altadonna, D.C. “The Practice Building [...]

Practice Videos

Dr. Ben Altadonna — Thu, 09 Jun 2011 18:11:41 +0000

Practice Videos is a post from: Ben Altadonna Blog

Practice Videos is a post from: Ben Altadonna Blog Some doctors have them on their websites. Others put ‘em up on YouTube …and some even use them in the office to “educate” new patients on Chiropractic Care. So, the question is, “Do Videos Work?” Should you spend the time, effort, and maybe expense in video [...]

List Building Tips

Dr. Ben Altadonna — Wed, 08 Jun 2011 18:10:56 +0000

List Building Tips is a post from: Ben Altadonna Blog

List Building Tips is a post from: Ben Altadonna Blog You don’t really hear Chiropractors talking about “lists”…and that’s unfortunate because THAT’S where the money is. I love lists. Lists excite me! It’s ALL about the lists. The day you decide YOU are also in the list building business is the day you will BEGIN [...]

Office Signs

Dr. Ben Altadonna — Tue, 07 Jun 2011 18:05:23 +0000

Office Signs is a post from: Ben Altadonna Blog

Office Signs is a post from: Ben Altadonna Blog The discussion of office signage comes up a lot during our weekly member only phone calls. …and even though doctors want to know what to put on their signage, I first find out what the name of their practice is. More often than not, the name [...]

Chiro Consultant Tricks

Dr. Ben Altadonna — Fri, 01 Apr 2011 18:00:27 +0000

Chiro Consultant Tricks is a post from: Ben Altadonna Blog

Chiro Consultant Tricks is a post from: Ben Altadonna Blog Giving people what they want is a good thing. It’s what Chiropractors should do for their patients. (Most D.C.s don’t and then wonder why it’s so hard to attract, keep patients, and stimulate referrals.) Today, I’m gonna “come clean” with what most Consultants are doing [...]

Why Chiropractors Go To Seminars

Dr. Ben Altadonna — Wed, 30 Mar 2011 17:56:43 +0000

Why Chiropractors Go To Seminars is a post from: Ben Altadonna Blog

Why Chiropractors Go To Seminars is a post from: Ben Altadonna Blog Please allow me to vent: There are a lot of good seminars out there for Chiropractors. Some of them are extremely reasonably priced and truly make Chiropractors better doctors. I’m talking about “Continuing Ed.” seminars. But. most of the seminars out there are [...]

Chiropractic Office Names

Dr. Ben Altadonna — Thu, 24 Mar 2011 23:48:14 +0000

Chiropractic Office Names is a post from: Ben Altadonna Blog

Chiropractic Office Names is a post from: Ben Altadonna Blog For today’s Blog Post, I’d like you to REALLY IMAGINE you are an average consumer and NOT a D.C.. You’ve heard of Chiropractic but really don’t know what it is or what it does. You do think Chiropractic is controversial, most “real doctors” frown upon [...]

Snail Mail Versus Email

Dr. Ben Altadonna — Thu, 17 Mar 2011 23:34:48 +0000

Snail Mail Versus Email is a post from: Ben Altadonna Blog

Snail Mail Versus Email is a post from: Ben Altadonna Blog Beginner marketers LOVE the internet because they THINK it’s cheap. Yes, it can be but let me ask you a question, “What’s more important, CHEAP or RESULTS”? Listen, I like email — don’t get me wrong. You are reading one right now. But, don’t [...]

The Power of Permission Based Marketing

Dr. Ben Altadonna — Wed, 16 Mar 2011 17:58:37 +0000

The Power of Permission Based Marketing is a post from: Ben Altadonna Blog

The Power of Permission Based Marketing is a post from: Ben Altadonna Blog Here are two words every successful marketer is very familiar with: “OPT IN” An “opt in” is someone who raised their hand in some way to say, “I’M INTERESTED!” Now, this doesn’t necessarily mean they are interested in, or even know about [...]

Why You Must Target Different Types of Patients Part 2

Dr. Ben Altadonna — Tue, 15 Mar 2011 22:50:45 +0000

Why You Must Target Different Types of Patients Part 2 is a post from: Ben Altadonna Blog

Why You Must Target Different Types of Patients Part 2 is a post from: Ben Altadonna Blog A great Chiropractic marketing lesson here; I hope you give it some thought and find ways of relating it to your practice. I’m known for creating quality marketing strategies for D.C.s. and have been told by many that [...]

Dr. Altadonna and You

Dr. Ben Altadonna — Thu, 10 Mar 2011 19:57:13 +0000

Dr. Altadonna and You is a post from: Ben Altadonna Blog

Dr. Altadonna and You is a post from: Ben Altadonna Blog Hope all is well and that you enjoy most of my daily posts as much as I enjoy writing them. Each morning, I go to Starbucks and write the morning’s blog post. It’s my way of starting the day and keeping in touch with [...]

Yellow Pages and Chiropractic

Dr. Ben Altadonna — Tue, 08 Mar 2011 17:52:58 +0000

Yellow Pages and Chiropractic is a post from: Ben Altadonna Blog

Yellow Pages and Chiropractic is a post from: Ben Altadonna Blog Most of my members don’t waste money on the “Yellow Pages”. They don’t have to but… If you’re doing the yellow pages or are considering running an ad in the directory, here are a few things to keep in mind: First, Yellow Pages are [...]

Sample Scripts So Your C.A. Can Build Your Email List

Dr. Ben Altadonna — Mon, 07 Mar 2011 21:35:06 +0000

Sample Scripts So Your C.A. Can Build Your Email List is a post from: Ben Altadonna Blog

Sample Scripts So Your C.A. Can Build Your Email List is a post from: Ben Altadonna Blog My doctors use email to build their practice and so should you. First, you should get the email address of every new patient. If your current case history or intake forms don’t have a place for their email address, [...]

Your Image

Dr. Ben Altadonna — Thu, 24 Feb 2011 19:31:52 +0000

Your Image is a post from: Ben Altadonna Blog

Your Image is a post from: Ben Altadonna Blog There’s an image the general public has for a “doctor”; what a doctor looks and acts like, both on and off the clock. Like it or not, we lose points anywhere and anytime we fall short of what “they” expect of us. You may not like [...]

What Else Can I Do For You?

Dr. Ben Altadonna — Thu, 17 Feb 2011 17:17:02 +0000

What Else Can I Do For You? is a post from: Ben Altadonna Blog

What Else Can I Do For You? is a post from: Ben Altadonna Blog “The Practice Building Alliance™” was designed to take most, if not all your patient & prospect communication off your plate… without you having to spend a lot of money. External marketing can be very expensive and risky in this economy. What [...]

Are You Coachable?

Dr. Ben Altadonna — Mon, 07 Feb 2011 18:42:05 +0000

Are You Coachable? is a post from: Ben Altadonna Blog

Are You Coachable? is a post from: Ben Altadonna Blog My relationship with my Chiropractors is unique. I provide them “done for you” communication tools that… build and maintain relationships create credibility/authority stimulate new patients and referrals take a lot of the practice building load off I also allow them to call me every Monday [...]

Real Internet Marketers That You Should Follow

Dr. Ben Altadonna — Mon, 07 Feb 2011 17:09:24 +0000

Real Internet Marketers That You Should Follow is a post from: Ben Altadonna Blog

Real Internet Marketers That You Should Follow is a post from: Ben Altadonna Blog Today’s post will be short. Why? Because when it comes to internet marketers, there aren’t many who have proven themselves to be ones who truly create value in the market place. It’s not that they don’t try, it’s just that many [...]

How To Know If Your Practice Name Is Repelling People!

Dr. Ben Altadonna — Tue, 16 Nov 2010 22:16:32 +0000

How To Know If Your Practice Name Is Repelling People! is a post from: Ben Altadonna Blog

How To Know If Your Practice Name Is Repelling People! is a post from: Ben Altadonna Blog I’ve convinced hundreds of D.C.s to change the name of their practice and I’ve done that first by asking them these sorts of questions: Would you agree the vast majority of new patients come to you with some [...]

The Components of An Effective & Inexpensive Postcard Mailing

Dr. Ben Altadonna — Thu, 11 Nov 2010 18:26:01 +0000

The Components of An Effective & Inexpensive Postcard Mailing is a post from: Ben Altadonna Blog

The Components of An Effective & Inexpensive Postcard Mailing is a post from: Ben Altadonna Blog “To us in America, the reflections of Armistice Day will be filled with solemn pride in the heroism of those who died in the country’s service and with gratitude for the victory, both because of the thing from which [...]

Which Chiropractic Consultants You Should Stay Away From!

Dr. Ben Altadonna — Wed, 10 Nov 2010 18:52:23 +0000

Which Chiropractic Consultants You Should Stay Away From! is a post from: Ben Altadonna Blog

Which Chiropractic Consultants You Should Stay Away From! is a post from: Ben Altadonna Blog Although I see myself more as a “done for you” content & strategy provider than a “consultant”, I know some doctors may group me in with the rest of the consultants out there. Fortunately though, it doesn’t take more than [...]

Chiropractic Pep Rallys… Any Value?

Dr. Ben Altadonna — Fri, 05 Nov 2010 20:33:11 +0000

Chiropractic Pep Rallys… Any Value? is a post from: Ben Altadonna Blog

Chiropractic Pep Rallys… Any Value? is a post from: Ben Altadonna Blog Okay, I’m gonna go out on a limb today and just give you MY OPINION on seminars or consulting offered to Chiropractors designed to: Celebrate Chiropractic; its history, and it’s philosophy Increase positive thinking Get you off your butt to tell others about [...]

Brochures And Chiropractic

Dr. Ben Altadonna — Sun, 31 Oct 2010 18:03:07 +0000

Brochures And Chiropractic is a post from: Ben Altadonna Blog

Brochures And Chiropractic is a post from: Ben Altadonna Blog I’m often asked to review doctor’s brochure/s. They ALL look the same. 3 panels Tri-Folded Double-Sided Name Rank Serial Number Why do they all end up looking the same and including the same type of information?…. Because they are BROCHURES! That’s what brochures are supposed [...]

Be the ‘Starbucks’ of Chiropractic!

Dr. Ben Altadonna — Mon, 25 Oct 2010 18:40:42 +0000

Be the ‘Starbucks’ of Chiropractic! is a post from: Ben Altadonna Blog

Be the ‘Starbucks’ of Chiropractic! is a post from: Ben Altadonna Blog There is so much that you can learn from Starbucks, Home Depot, Disney Land, and may other nationally recognized companies. Let’s start with Starbucks: There is nothing exciting or extraordinary about being a coffee shop. Starbucks transcends the ordinary coffee shop business and [...]

Building Your Practice Via EMAIL!

Dr. Ben Altadonna — Fri, 24 Sep 2010 17:37:28 +0000

Building Your Practice Via EMAIL! is a post from: Ben Altadonna Blog

Building Your Practice Via EMAIL! is a post from: Ben Altadonna Blog One of the most valuable things a PBA member can do for his or her practice is to shamelessly build their email list. This means getting the emails of every: acquaintance friend family member and patient Why? Because there’s a saying… “The Difference [...]

Common Words Uncommon To Chiropractors

Dr. Ben Altadonna — Wed, 15 Sep 2010 18:01:08 +0000

Common Words Uncommon To Chiropractors is a post from: Ben Altadonna Blog

Common Words Uncommon To Chiropractors is a post from: Ben Altadonna Blog In attempt to impress or “educate” patients, most chiropractors use words patients do not understand or care to understand! Anytime you can embed any of the following words into your patient communication, you will increase the value and impact of what you are [...]

What is YOUR U.S.P.?

Dr. Ben Altadonna — Tue, 14 Sep 2010 16:52:45 +0000

What is YOUR U.S.P.? is a post from: Ben Altadonna Blog

What is YOUR U.S.P.? is a post from: Ben Altadonna Blog U.S.P. stands for “Unique Selling Proposition”. Simply, what do you do better or different than anyone else that can be communicated in a few sentences? For example what sounds better when asked, “What do you do for a living?” Response #1 – “I’m a [...]

How You CAN Use Google To Better Your Practice

Dr. Ben Altadonna — Thu, 02 Sep 2010 18:14:28 +0000

How You CAN Use Google To Better Your Practice is a post from: Ben Altadonna Blog

How You CAN Use Google To Better Your Practice is a post from: Ben Altadonna Blog I giggle watching chiropractors when they attempt to make “Pay Per Click” advertising work to attract patients. The results just don’t justify the effort! First of all, it does nothing to better serve the patients you already have and [...]

PBA Members are Industry Transformers!

Dr. Ben Altadonna — Tue, 31 Aug 2010 18:11:58 +0000

PBA Members are Industry Transformers! is a post from: Ben Altadonna Blog

PBA Members are Industry Transformers! is a post from: Ben Altadonna Blog I have been called an “Industry Transformer”… one who has, through the years, changed how Chiropractors “do business”. And if you don’t mind me admitting, I’m really proud of what we’ve created for you. That’s why “The Vault” turns you into an industry [...]

The Most Ignored Chiropractic Commodity

Dr. Ben Altadonna — Mon, 30 Aug 2010 16:24:22 +0000

The Most Ignored Chiropractic Commodity is a post from: Ben Altadonna Blog

The Most Ignored Chiropractic Commodity is a post from: Ben Altadonna Blog Do you know where your hidden profits are located? In your mailing list. Since most Chiropractors don’t use the term “mailing list”, first let’s define it: As it relates to a doctor’s office, a mailing list is the names and addresses of EVERY [...]

Is “RELIEF CARE” Chiropractic?

Dr. Ben Altadonna — Fri, 20 Aug 2010 18:26:44 +0000

Is “RELIEF CARE” Chiropractic? is a post from: Ben Altadonna Blog

Is “RELIEF CARE” Chiropractic? is a post from: Ben Altadonna Blog As Chiropractors, we sometimes operate in a bubble created by Chiropractic Colleges and Consultants. See, they know going in, what YOU want and want to hear. Things like… 1. All you have to do is explain how the body works and patients will want [...]

A Common Chiropractic Mistake

Dr. Ben Altadonna — Thu, 12 Aug 2010 16:10:08 +0000

A Common Chiropractic Mistake is a post from: Ben Altadonna Blog

A Common Chiropractic Mistake is a post from: Ben Altadonna Blog Not sticking to what you are good at will create a miserable chiropractic existence full of frustration, let down, and lack of any form of success. I know personally virtually all the most successful on and offline marketers; some do as much as 200 [...]

Doc, Do You Know Bob?

Dr. Ben Altadonna — Mon, 09 Aug 2010 16:57:59 +0000

Doc, Do You Know Bob? is a post from: Ben Altadonna Blog

Doc, Do You Know Bob? is a post from: Ben Altadonna Blog You’ve heard me mention the importance of diversification; especially in the light of this economic situation we’re all dealing with. This means accepting cash, insurance, personal injury, Medicare, etc… the more poles in the water, the better. Some of you have decompression systems [...]

Chiropractic Masterminding

Dr. Ben Altadonna — Fri, 06 Aug 2010 16:15:11 +0000

Chiropractic Masterminding is a post from: Ben Altadonna Blog

Chiropractic Masterminding is a post from: Ben Altadonna Blog As you know, I do not offer “High end coaching” for chiropractors. I’d love to, but I don’t. Instead I’ve created an efficient way to communicate to you; this blog, my emails, newsletters, and weekly phone support. I am also in the “done for you” business; [...]

How To Increase Response To Your Mailings

Dr. Ben Altadonna — Thu, 05 Aug 2010 19:46:50 +0000

How To Increase Response To Your Mailings is a post from: Ben Altadonna Blog

How To Increase Response To Your Mailings is a post from: Ben Altadonna Blog Just finished my workout and my partner asked if I can review his company’s mailing piece, so I did. It violated virtually all the basic fundamentals of direct response marketing. Here are just a few: When it comes to mailing to [...]

The Secret Of The Dog Whisperer

Dr. Ben Altadonna — Wed, 21 Jul 2010 15:20:05 +0000

The Secret Of The Dog Whisperer is a post from: Ben Altadonna Blog

The Secret Of The Dog Whisperer is a post from: Ben Altadonna Blog “Have you ever heard of… The Dog Whisperer?” This show is a about a guy, Cesar Millan, who gets hired by people to go to their homes and work with their dogs. If the dog is aggressive… he helps make it more [...]

Practice Promotion Explosions

Dr. Ben Altadonna — Fri, 18 Jun 2010 02:54:09 +0000

Practice Promotion Explosions is a post from: Ben Altadonna Blog

Practice Promotion Explosions is a post from: Ben Altadonna Blog The is a picture that Larry found or took. Shows a drycleaner’s sign offering free cleaning to anyone seeking employment and in need of some laundering or dry cleaning. When I first read it, it gave me a warm feeling; a slight emotional charge. I [...]

Please leap not ladder

Dr. Ben Altadonna — Fri, 31 Oct 2008 06:43:25 +0000

Please leap not ladder is a post from: Ben Altadonna Blog

Please leap not ladder is a post from: Ben Altadonna Blog Please…LEAP not LADDER! I love what I do. My guess is that you feel the same way with practicing; good and bad days but enough good ones to keep you in the game and in the game of Chiropractic, there are no homeruns. Sure [...]

Mind Mastery the key to your success in practice and in life

Dr. Ben Altadonna — Fri, 31 Oct 2008 06:40:38 +0000

Mind Mastery the key to your success in practice and in life is a post from: Ben Altadonna Blog

Mind Mastery the key to your success in practice and in life is a post from: Ben Altadonna Blog Mind Mastery…The Key To Your Success In Practice & In Life If you accept what I’m saying, this morning’s fax may be the most important fax you will ever receive from me…because it truly is the [...]

IMPLEMENTATION is the key to your success

Dr. Ben Altadonna — Fri, 31 Oct 2008 06:39:32 +0000

IMPLEMENTATION is the key to your success is a post from: Ben Altadonna Blog

IMPLEMENTATION is the key to your success is a post from: Ben Altadonna Blog IMPLEMENTATION Is the key to your success What separates me from most students of marketing (yes I am a student too), is implementation. Having information is one thing, acting upon it is another. EVERYBODY wants things to improve their condition, practically [...]

Dropping The Ball

Dr. Ben Altadonna — Fri, 31 Oct 2008 06:37:39 +0000

Dropping The Ball is a post from: Ben Altadonna Blog

Dropping The Ball is a post from: Ben Altadonna Blog Dropping The Ball One of the defects of being human is being attracted to distractions…so that we don’t feel as guilty NOT doing what we know we should be doing. Seems like every month or two, an old very successful member will surface…calling my office [...]

How One Member Averages 50 New Patients Per Month

Dr. Ben Altadonna — Fri, 31 Oct 2008 06:28:41 +0000

How One Member Averages 50 New Patients Per Month is a post from: Ben Altadonna Blog

How One Member Averages 50 New Patients Per Month is a post from: Ben Altadonna Blog How One Member Averages 50 New Patients Per Month One of my members, I just interviewed for January’s “Member of the Month” revealed to me that the patient newsletter that we send him that he in turn mails to [...]

Excuses

Dr. Ben Altadonna — Mon, 13 Oct 2008 07:03:02 +0000

Excuses is a post from: Ben Altadonna Blog

Excuses is a post from: Ben Altadonna Blog “You gotta flip the switch!” I need to wait until X, and X can be until I get another certification, or finish another training program, or until I get approved by something or other, or until my spouse gets this particular job, or until my kids’ college [...]

Chiropractic IS a great business!

Dr. Ben Altadonna — Mon, 13 Oct 2008 06:50:37 +0000

Chiropractic IS a great business! is a post from: Ben Altadonna Blog

Chiropractic IS a great business! is a post from: Ben Altadonna Blog Why Chiropractic Is A Great BUSINESS! So you think the grass is greener on my side of the fence do you? Well let me tell you something, here is why YOUR BUSINESS is the BEST business to be in!… New people become candidates [...]

Broken Windows

Dr. Ben Altadonna — Mon, 13 Oct 2008 06:46:38 +0000

Broken Windows is a post from: Ben Altadonna Blog

Broken Windows is a post from: Ben Altadonna Blog If there is one FACT that has made me the more money and dramatically changed my life for the better than anything else, it is… the FACT that… “Little Hinges Swing BIG Doors!” And… expanding on that FACT — little concepts — discovered and CONSISTANTLY applied [...]

BJ Palmers Secret To Success

Dr. Ben Altadonna — Mon, 13 Oct 2008 06:44:15 +0000

BJ Palmers Secret To Success is a post from: Ben Altadonna Blog

BJ Palmers Secret To Success is a post from: Ben Altadonna Blog “The Real Secret To B.J. Palmers Success And How It Can Instantly Make You A Star – In Chiropractic, Marketing And Life…” Every now and then a secret comes along so powerful, it can work miracles in your practice… and… life. In this [...]

Actions Attitude and Abilities

Dr. Ben Altadonna — Mon, 13 Oct 2008 06:39:55 +0000

Actions Attitude and Abilities is a post from: Ben Altadonna Blog

Actions Attitude and Abilities is a post from: Ben Altadonna Blog Action, Attitude, & Abilities Not everything turns out EXACTLY the way we want; things rarely go smoothly. That’s why I am convinced that the ONLY difference between those that succeed in business and in life is how they RESPOND to what happens as a [...]

Your Most Valuable Assets

Dr. Ben Altadonna — Mon, 13 Oct 2008 00:04:16 +0000

Your Most Valuable Assets is a post from: Ben Altadonna Blog

Your Most Valuable Assets is a post from: Ben Altadonna Blog How Do You Protect Your Most Valuable Assets? You work to acquire and maintain your assets. You get insurance to protect them. Some lost souls even live by the slogan, “Whoever Dies With The Most Assets Wins” As a matter of fact, most of [...]

You Cant Market To People Who Dont Want What You Sell

Dr. Ben Altadonna — Mon, 13 Oct 2008 00:03:45 +0000

You Cant Market To People Who Dont Want What You Sell is a post from: Ben Altadonna Blog

You Cant Market To People Who Dont Want What You Sell is a post from: Ben Altadonna Blog Major Practice Mistake: Trying To Convince People To Become A Chiropractic Patient Who Do Not Want To And Never Will The biggest marketing sin of all is trying to convince someone to do business with you that [...]

Yellow Pages 2

Dr. Ben Altadonna — Mon, 13 Oct 2008 00:03:09 +0000

Yellow Pages 2 is a post from: Ben Altadonna Blog

Yellow Pages 2 is a post from: Ben Altadonna Blog “Marketing Incest” This is what Dan Kennedy describes when decades and decades of copycat advertising takes place, and as a result, marketers get more and more stupid. In Chiropractic, marketing incest is best found in the Yellow Pages. All the ads look the same and [...]

Yellow Pages

Dr. Ben Altadonna — Mon, 13 Oct 2008 00:02:38 +0000

Yellow Pages is a post from: Ben Altadonna Blog

Yellow Pages is a post from: Ben Altadonna Blog How To Get Stunning Results From Yellow Page Ads… The first thing you must realize is yellow page shoppers are MUCH different than someone getting your direct mail or seeing your ad in the newspaper. A prospect is looking through the Chiropractic section in the yellow [...]

Writing Copy

Dr. Ben Altadonna — Mon, 13 Oct 2008 00:02:07 +0000

Writing Copy is a post from: Ben Altadonna Blog

Writing Copy is a post from: Ben Altadonna Blog “How To Write A Compelling 1-Page Letter In 10 Minutes or Less” No matter what products I make available to you, you will still need from time to time, to create your own persuasion letters to patients and prospects. Here are a few tips in order [...]

Widgets Not Visits

Dr. Ben Altadonna — Mon, 13 Oct 2008 00:01:34 +0000

Widgets Not Visits is a post from: Ben Altadonna Blog

Widgets Not Visits is a post from: Ben Altadonna Blog Widgets. Not Visits! One of the reasons why many patients choose relief care, have a hard time understanding what we do, and/or drop out of care is NOT because they don’t’ “get the major premise” or understand the philosophy, science, or art of what we [...]

Why You Shouldnt Have a Marketing Budget?

Dr. Ben Altadonna — Mon, 13 Oct 2008 00:01:05 +0000

Why You Shouldnt Have a Marketing Budget? is a post from: Ben Altadonna Blog

Why You Shouldnt Have a Marketing Budget? is a post from: Ben Altadonna Blog Major Practice Mistake: Having A Marketing “Budget” How many of you have heard this “rule?”: “You should be spending 10% of your gross collections on marketing.” I know you’ve heard it… because… that’s what everyone teaches. Let’s see if that rule [...]

Why Marketing Maintenance As A Front End Doesn’t Work?

Dr. Ben Altadonna — Mon, 13 Oct 2008 00:00:14 +0000

Why Marketing Maintenance As A Front End Doesn’t Work? is a post from: Ben Altadonna Blog

Why Marketing Maintenance As A Front End Doesn’t Work? is a post from: Ben Altadonna Blog Let’s talk about marketing for maintenance does NOT work…. It has been tried by all the top marketers. The best direct response companies (with the best copy writers in the world) like Agora and Rodale who mail out MILLIONS [...]

What Business Are You In?

Dr. Ben Altadonna — Sun, 12 Oct 2008 23:59:43 +0000

What Business Are You In? is a post from: Ben Altadonna Blog

What Business Are You In? is a post from: Ben Altadonna Blog “What Business Are You REALLY In?” As you may or may not know, I have a very different viewpoint of what a business is. And I don’t care if it’s a practice or a business. We’re ALL in business. And you can call [...]

What Are You Really Selling

Dr. Ben Altadonna — Sun, 12 Oct 2008 23:59:17 +0000

What Are You Really Selling is a post from: Ben Altadonna Blog

What Are You Really Selling is a post from: Ben Altadonna Blog In this blog, I will pose you one question. The correct answer, if acted upon, in the right environment, has the power to make you rich. But more important… the answer to this one simple question has the potential to give you so [...]

Wants versus Needs

Dr. Ben Altadonna — Sun, 12 Oct 2008 23:58:42 +0000

Wants versus Needs is a post from: Ben Altadonna Blog

Wants versus Needs is a post from: Ben Altadonna Blog Wants Vs. Needs… People Will ALWAYS Find A Way To Get The Money For What They Want… NEVER For What They Need! Don’t believe me? Go to any trailer park in the country and you’ll find two things: Big Screen T.V.’s In The Living Rooms [...]

Wants not needs

Dr. Ben Altadonna — Sun, 12 Oct 2008 23:58:14 +0000

Wants not needs is a post from: Ben Altadonna Blog

Wants not needs is a post from: Ben Altadonna Blog The Only Thing That Matters Is What They Think! It’s been proven that EMPATHY AND COMPASSION GET RESPONSES! Emotions that touch souls, not wallets; methods of conveying deep understanding of their lives. Talking to them about what is in their subconscious minds and their hearts! [...]

Upsells 2

Dr. Ben Altadonna — Sun, 12 Oct 2008 23:57:44 +0000

Upsells 2 is a post from: Ben Altadonna Blog

Upsells 2 is a post from: Ben Altadonna Blog The Art of The “Upsell” The “upsell”…The easiest low cost/no cost money there is; an opportunity for your customer (patient) to say “yes” to more product and/or service and opportunity for you to double the profitability of any transaction. Here’s how to make the “upsell” work [...]

Upsells

Dr. Ben Altadonna — Sun, 12 Oct 2008 23:57:13 +0000

Upsells is a post from: Ben Altadonna Blog

Upsells is a post from: Ben Altadonna Blog How To Get 40% of All New Patients To INSTANTLY Spend More Money With You This is an easy one. Marketing tests have shown all you have to do to get 40% of new customers to buy more from you is simply ask them to buy something [...]

Unique Selling Propositions

Dr. Ben Altadonna — Sun, 12 Oct 2008 23:56:40 +0000

Unique Selling Propositions is a post from: Ben Altadonna Blog

Unique Selling Propositions is a post from: Ben Altadonna Blog Unique Selling Proposition REVISITED Most Chiropractic offices are basically all the same and since Chiropractic is so misunderstood, and such a hard sell for many, why not make it easier on yourself and carve out a niche of the market and focus PRIMARILY on that?…And [...]

Triggers

Dr. Ben Altadonna — Sun, 12 Oct 2008 23:56:12 +0000

Triggers is a post from: Ben Altadonna Blog

Triggers is a post from: Ben Altadonna Blog How A Hidden Psychological ‘Trigger’ Makes A Prospect Want To Be Your Patient Do you remember the stupid beer commercial a few years back with the tagline “Why Ask Why?” Well, completely unknown to the ad agency — they had almost stumbled onto a breakthrough marketing concept. [...]