Chiropractic Marketing

“The Importance of Connection”

Thursday, March 1, 2012
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As humans, we need to feel connected. Face to face interaction has been replaced with texting, Facebook, Twitter, etc.. Whereever you go; restaurants, in the line at Starbucks, or even in church pews, people are sneaking peaks at their smart phones. Sounds like a great marketing opportunity, wouldn’t you say? Shouldn’t we as marketers of [...]

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“What Makes A Good PBA Member”

Tuesday, February 28, 2012
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20 years ago, if you would have told me that 2 decades later, I would own the number one evidence based, practice building service in Chiropractic, I would have laughed hysterically… But, looking back at it now, it all makes perfect sense. Since childhood, I have always been extremely observant. I saw things differently than [...]

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What Most Chiropractors Seem To Forget

Friday, February 24, 2012
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Aside from health, family, faith, etc.., chiropractors are no different than any other small business owner; they don’t know what their most valuable asset is….or at least they don’t act like they do. You may think it’s the equity in your home (if you are lucky enough to have any), or your investments, or your [...]

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“What Is Internet Marketing?”

Wednesday, February 1, 2012
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Before I give you my take on internet marketing, I’d like to give you my definition of “marketing” or better yet, GOOD marketing. Good marketing attracts AND repels prospects and patients. In other words, good marketing prequalifies. Good marketing overcomes objections prior to the face to face opportunity to sell or consummate a transaction. Good [...]

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