Chiropractic Marketing

IMPLEMENTATION is the key to your success

Thursday, October 30, 2008

IMPLEMENTATION Is the key to your success What separates me from most students of marketing (yes I am a student too), is implementation. Having information is one thing, acting upon it is another. EVERYBODY wants things to improve their condition, practically no one is willing to do what it takes. Dan Kennedy (www.DanKennedy.com) has written [...]

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Dropping The Ball

Thursday, October 30, 2008

Dropping The Ball One of the defects of being human is being attracted to distractions…so that we don’t feel as guilty NOT doing what we know we should be doing. Seems like every month or two, an old very successful member will surface…calling my office for “HELP!!!”…months or even years after I or my staff [...]

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How One Member Averages 50 New Patients Per Month

Thursday, October 30, 2008

How One Member Averages 50 New Patients Per Month One of my members, I just interviewed for January’s “Member of the Month” revealed to me that the patient newsletter that we send him that he in turn mails to his patients, along with his way of practicing, averages him 50-60 new patients per month. Of [...]

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Excuses

Monday, October 13, 2008

“You gotta flip the switch!” I need to wait until X, and X can be until I get another certification, or finish another training program, or until I get approved by something or other, or until my spouse gets this particular job, or until my kids’ college education is finished, or until my daughter’s wedding [...]

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