Chiropractic Marketing

Dr. Altadonna’s Latest Favorite Websites

Thursday, January 26, 2012
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Hi Doc, Every once in awhile, I like to share with my friends some of my favorite websites. So, today I’m doing just that. Below are a few of my favorites with a short description of what they’re about. If you want to see/learn more, just click the links. Enjoy! Fiverr.com – This site is [...]

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Does Patient Education Work?

Monday, January 23, 2012
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With your permission, I’d like to NOT beat around the bush about this. Patient “Education” comes in many forms: Consults Report of Findings Brochures Videos “Spinal Care Classes” Emails Snail Mail Websites …I can go on and on, but you get the point. HERE’S THE BIG TAKE AWAY: There IS a time and a place [...]

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The Realities of The 100% Referral Based Practice

Thursday, January 19, 2012
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When you don’t get referrals, you have to spend a lot of money to attract patients and you’ll feel tempted to “close” them on big case fees. This leads to less retention, less re-activations, and less referrals. Plus, more stress and A LOT LESS profit. The difference between a stable self-sustaining referral based practice and [...]

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“W.I.I.F.M.”

Tuesday, January 10, 2012
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Want to know how to attract patients? …be really good at answering the question, “?” W.I.I.F.M. is like a radio frequency that everybody is tuned in to. See, at a certain level, all humans are looking out for their own best interests. It starts with them being INTERESTED. In selling any product or service, anytime [...]

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