Chiropractic Marketing

Painless Parker

Sunday, October 12, 2008

The True Story of “Painless Parker”… And Why “The Best Marketer” Always Wins! Back in the early 1900s, there lived a famous dentist and flamboyant pitchman named Edgar R. ” Painless” Parker. He looked like Colonel Sanders and behaved like P. T. Barnum. He wore a top hat and a necklace made of teeth he [...]

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Outspending Competition

Sunday, October 12, 2008

Ability And Willingness I just woke up in a cold sweat. I’m serious. My oversized, green numbered, more gadgets than I can ever use, Sony alarm clock says it’s 3:18 a.m. – and I just popped out of bed like a soggy piece of toast. Why? What could possibly cause me to wake up out [...]

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Only Difference Between Salad And Garbage Is Timing

Sunday, October 12, 2008

The Difference Between Salad And Garbage… Enough on that issue, let’s talk about another important ingredient to the success of any marketing you do – timing. Life is a moving parade. Dan Kennedy says the only difference between salad and garbage is timing. That’s why it’s important to always be generating leads and mailing to [...]

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One Way To Add $20k To Your Practice Each Month

Sunday, October 12, 2008

The Formula For Adding $20K To Your Practice Ok… it’s time for the formula. Formula…. Formula… I can’t seem to remember where I put that formula… Found it… here it is! The suspense is killing you – – isn’t it? Here it is… all you need to do is take you’re average patient value, subtract [...]

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