Chiropractic Marketing

Problem With “Facebook” Chiropractic Marketing

Tuesday, November 8, 2011
Chiropractic Facebook Logo

Most Chiropractors get this but sadly, others are distracted by this. I’m talking about attempting to use Facebook™ to promote your local business; your practice. First, internet marketing is very enticing; especially the “free” stuff. But, what you don’t know is that virtually all of the internet marketing that works costs money and a lot [...]

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Chiropractic Internet “Deal of The Day” Offers

Monday, November 7, 2011
Thumbnail image for Chiropractic Internet “Deal of The Day” Offers

Have you seen those online coupon-like offer sites? They are really popular right now and most consumers love ‘em. But, should you advertise your practice on these sites? Maybe, maybe not. I do have a strong opinion about them but I will keep that to myself. (I hate frivolous lawsuits ) …but here’s what I’ve [...]

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Why “Internal Marketing”?

Thursday, October 20, 2011
marketing

Chiropractors aren’t alone. Virtually all small businesses view marketing as something you don’t want to do, but have to do to get people in the doors. Huge mistake. EVERYTHING is marketing. It’s an inside job too… Your appearance is marketing. Your body language is marketing. Your paperwork is marketing. Your systems (if you have any) are marketing. How you [...]

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Patient Killers

Tuesday, October 11, 2011

To some degree, as Chiropractors and business owners, we want control. But, the following items kill our control over patient compliance and referrals: Selling what people don’t want or need Becoming too casual in the delivery of our services Over treating Over charging High overhead (clouds our best judgment) Living beyond your means (clouds our [...]

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