Ben Altadonna Blog » Chiropractic Patient Management

“The Patient Experience Checklist”

Dr. Ben Altadonna — Wed, 09 May 2012 18:36:08 +0000

“The Patient Experience Checklist” is a post from: Ben Altadonna Blog

“The Patient Experience Checklist” is a post from: Ben Altadonna Blog It’s very important to just accept the fact that, to some extent, Chiropractic will always be controversial. That is why, as a profession, we must be even more aware of how the general public perceives and experiences us. We don’t get the breaks that [...]

“My Favorite Success Quotes”

Dr. Ben Altadonna — Tue, 01 May 2012 23:15:13 +0000

“My Favorite Success Quotes” is a post from: Ben Altadonna Blog

“My Favorite Success Quotes” is a post from: Ben Altadonna Blog Thinking accurately is the key to success and that’s why I’ve been collecting and sharing quotes for so long. Here’s some of my favorites. Enjoy… “Opportunity is missed by most people because it is dressed in overalls and looks like work.” - Thomas Edison [...]

“What To Do When Patients Miss Appointments”

Dr. Ben Altadonna — Mon, 30 Apr 2012 22:52:42 +0000

“What To Do When Patients Miss Appointments” is a post from: Ben Altadonna Blog

“What To Do When Patients Miss Appointments” is a post from: Ben Altadonna Blog Calling. Sending out reminder postcards. Having “the talk” next time they come in. These are just some of the things Chiropractic Offices do TO patients who choose not to “show up”. (This also applies to those few patients that truly forgot [...]

Do You Make Your Patients Wrong?

Dr. Ben Altadonna — Fri, 27 Apr 2012 22:51:44 +0000

Do You Make Your Patients Wrong? is a post from: Ben Altadonna Blog

Do You Make Your Patients Wrong? is a post from: Ben Altadonna Blog Building a practice requires building and nurturing relationships — and that requires 2 way communication. Effective communication requires both the doctor and the patient each have an opportunity to speak AND listen. One of the killers to communication is making the other [...]

“Chiropractic Philosophy… How Much Is Too Much?”

Dr. Ben Altadonna — Thu, 19 Apr 2012 16:53:53 +0000

“Chiropractic Philosophy… How Much Is Too Much?” is a post from: Ben Altadonna Blog

“Chiropractic Philosophy… How Much Is Too Much?” is a post from: Ben Altadonna Blog Today, I’d like to share with you what I think about being philosophical with patients… from a business, marketing, and human philosophy perspective. BUSINESS: I’ve dealt with close to 10,000 Chiropractors and as it relates to practice building, stability, and profitability, [...]

“Why Patients Drop Out of Care”

Dr. Ben Altadonna — Fri, 06 Apr 2012 16:36:08 +0000

“Why Patients Drop Out of Care” is a post from: Ben Altadonna Blog

“Why Patients Drop Out of Care” is a post from: Ben Altadonna Blog A big reason why most Chiropractors fail (and quite frankly, deserve to fail) is because they don’t see things through the eyes of a skeptical patient… ALL patients start out (and to some degree remain) skeptical. Nevertheless, and in spite of this, [...]

What Does “Give Patients What They Want” Really Mean?

Dr. Ben Altadonna — Thu, 05 Apr 2012 18:05:47 +0000

What Does “Give Patients What They Want” Really Mean? is a post from: Ben Altadonna Blog

What Does “Give Patients What They Want” Really Mean? is a post from: Ben Altadonna Blog Since some doctors get emotionally heated when they hear the words “relief care” or “give ‘em what they want” …I thought I’d explain what it really means. First, you must accept the FACT that the vast majority of new [...]

“But Why, Doctor?”

Dr. Ben Altadonna — Wed, 04 Apr 2012 20:16:46 +0000

“But Why, Doctor?” is a post from: Ben Altadonna Blog

“But Why, Doctor?” is a post from: Ben Altadonna Blog If your practice is not where you want it to be or if things are overwhelming, it’s always best to eliminate before delegating or doing more. This means asking “Why?” to some or all of the following: Why are you using modalities? Why is your [...]

“The Power of Silence”

Dr. Ben Altadonna — Tue, 03 Apr 2012 18:45:25 +0000

“The Power of Silence” is a post from: Ben Altadonna Blog

“The Power of Silence” is a post from: Ben Altadonna Blog I used to talk too much. I over-educated. I enjoyed being right. I was willing and able to debate. I really think it scared patients away. …But, once I asked more questions, gave out less answers, gave patients what they wanted, and used systems [...]

Should You Get An Associate Or Rent Out Space?

Dr. Ben Altadonna — Wed, 07 Mar 2012 23:53:06 +0000

Should You Get An Associate Or Rent Out Space? is a post from: Ben Altadonna Blog

Should You Get An Associate Or Rent Out Space? is a post from: Ben Altadonna Blog Should you get an associate or rent out space? Have you ever wondered when would be the right time to take in a doctor or rent some of your space out? Is it ever a right time? Actually… These [...]

“Effort Leveraging”

Dr. Ben Altadonna — Fri, 27 Jan 2012 22:11:53 +0000

“Effort Leveraging” is a post from: Ben Altadonna Blog

“Effort Leveraging” is a post from: Ben Altadonna Blog Doing more with less effort is one of the keys to getting ahead. Doing more requires delegation and effort leveraging. Effort leveraging, quite simply, means making sure the outcomes of your time expenditures take on a life of their own, producing future benefits… with little to [...]

Dr. Altadonna’s Latest Favorite Websites

Dr. Ben Altadonna — Thu, 26 Jan 2012 19:59:07 +0000

Dr. Altadonna’s Latest Favorite Websites is a post from: Ben Altadonna Blog

Dr. Altadonna’s Latest Favorite Websites is a post from: Ben Altadonna Blog Hi Doc, Every once in awhile, I like to share with my friends some of my favorite websites. So, today I’m doing just that. Below are a few of my favorites with a short description of what they’re about. If you want to [...]

If You Already Have A T.V. In Your Reception Room…

Dr. Ben Altadonna — Tue, 24 Jan 2012 23:34:14 +0000

If You Already Have A T.V. In Your Reception Room… is a post from: Ben Altadonna Blog

If You Already Have A T.V. In Your Reception Room… is a post from: Ben Altadonna Blog In the old days, many doctors played patient “educations” videos and are still left with a TV monitor in their waiting room. I personally don’t believe that in the reception area, playing T.V. programs or Chiropractic videos is [...]

“Do You Only Play Chiropractor at Work?”

Dr. Ben Altadonna — Thu, 12 Jan 2012 20:32:30 +0000

“Do You Only Play Chiropractor at Work?” is a post from: Ben Altadonna Blog

“Do You Only Play Chiropractor at Work?” is a post from: Ben Altadonna Blog For some, Chiropractic is just a job. For others, it’s a way of life. Neither way guarantee success or failure. But, one thing IS for certain: Those Chiropractors who “walk the talk” are the ones who are healthier, happier, and don’t [...]

Managing Patient Expectations

Dr. Ben Altadonna — Mon, 09 Jan 2012 22:42:05 +0000

Managing Patient Expectations is a post from: Ben Altadonna Blog

Managing Patient Expectations is a post from: Ben Altadonna Blog Chiropractors spend too much time on “Practice Management” and NOT enough time with “Patient Satisfaction.” It starts with what patients ALREADY expect from a “doctor.” First and foremost, they expect and deserve a high level of competence and ethics. If you accept this and are [...]

Why Some Chiropractors Are As Confused As Patients

Dr. Ben Altadonna — Wed, 04 Jan 2012 18:42:18 +0000

Why Some Chiropractors Are As Confused As Patients is a post from: Ben Altadonna Blog

Why Some Chiropractors Are As Confused As Patients is a post from: Ben Altadonna Blog As you well know, a patient can go to 10 Chiropractors and get 10 different interpretations of what Chiropractic is, what’s causing their problem, and what the solution might be. In my opinion, the confusion begins in school. Each Chiropractic [...]

Being Yourself With Your Patients

Dr. Ben Altadonna — Tue, 13 Dec 2011 20:20:10 +0000

Being Yourself With Your Patients is a post from: Ben Altadonna Blog

Being Yourself With Your Patients is a post from: Ben Altadonna Blog Dr. Altadonna here. I think the reason why “The Practice Building Alliance™” has been overwhelmingly embraced by our profession is because: A. It’s making Chiropractic “mainstream” B. Establishes and nurtures relationships C. It’s professional, elegant, and it works D. Doctors can be themselves [...]

Patient Scheduling Tips

Dr. Ben Altadonna — Fri, 02 Dec 2011 21:46:05 +0000

Patient Scheduling Tips is a post from: Ben Altadonna Blog

Patient Scheduling Tips is a post from: Ben Altadonna Blog Building an ELEGANT practice isn’t as difficult as most doctors think… that’s AFTER they understand what I mean by “elegant.” “The Practice Building Alliance™” (PBA) creates elegant practices all across America and Canada by managing patient expectations, systematizing ongoing patient communication, stimulating referrals, stimulating reactivations, [...]

What’s Your Passion Doctor?

Dr. Ben Altadonna — Thu, 01 Dec 2011 21:41:40 +0000

What’s Your Passion Doctor? is a post from: Ben Altadonna Blog

We Chiropractors are a passionate bunch. Some of us can't tell enough people about "The power that made the body..." Others of us try hard to convince patients that posture and having proper spinal curves is the key to good health. The remainder of us are passionate about fitness, nutrition, proper biomechanics,

New Patient Tips

Dr. Ben Altadonna — Fri, 18 Nov 2011 18:51:01 +0000

New Patient Tips is a post from: Ben Altadonna Blog

New Patient Tips is a post from: Ben Altadonna Blog Hi Dr. Altadonna here! Hope all is well and for you PBA members, if you haven’t spoken to me in a while, give me a call on Mondays… I’d love to hear from ya! Here’s a quick summary of what works to attract and keep [...]

Working With Medical Doctors

Dr. Ben Altadonna — Thu, 03 Nov 2011 18:05:19 +0000

Working With Medical Doctors is a post from: Ben Altadonna Blog

Working With Medical Doctors is a post from: Ben Altadonna Blog One of the reasons Dr. Dan Murphy and I did a one day seminar together showing D.C.s how to communicate with M.D.s is because many D.C.s are intimidated by them. The fact is that M.D.s are just people. Of course, you know that but [...]

Chiropractic With Massage, Nutrition Or Weight Loss?

Dr. Ben Altadonna — Wed, 31 Aug 2011 22:21:38 +0000

Chiropractic With Massage, Nutrition Or Weight Loss? is a post from: Ben Altadonna Blog

Chiropractic With Massage, Nutrition Or Weight Loss? is a post from: Ben Altadonna Blog As you know, in this economy, I’m a big fan of “elegant” practices; the type of practices that have few moving parts, are relationship based, and allow the doctor to live a balanced life. But, as more and more Chiropractors struggle, [...]

Patient Management

Dr. Ben Altadonna — Wed, 03 Aug 2011 16:58:43 +0000

Patient Management is a post from: Ben Altadonna Blog

Patient Management is a post from: Ben Altadonna Blog “Managing” patients is an important part of running a successful practice; probably more important than “getting” them in the first place. But often times, when we think of managing, we think of policies, motivation, and education. …and although this may apply to your employees, it’s not [...]

Why Do Patients Leave You?

Dr. Ben Altadonna — Tue, 02 Aug 2011 19:58:12 +0000

Why Do Patients Leave You? is a post from: Ben Altadonna Blog

Why Do Patients Leave You? is a post from: Ben Altadonna Blog In most Chiropractic offices, patients come and patients go; thus, the need for more new patients. Some patients schedule and never show up. Then, there are the patients who don’t return for their “report of findings”, drop out sometime during their treatment plan, [...]

When To Hire An Associate

Dr. Ben Altadonna — Fri, 29 Jul 2011 19:55:22 +0000

When To Hire An Associate is a post from: Ben Altadonna Blog

When To Hire An Associate is a post from: Ben Altadonna Blog Today is Friday, a day many of my PBA doctors take off…something I’ve been convincing doctors to do for quite a long time now. Why? Because you can and because it enhances your life enormously. Imagine every Thursday evening knowing the next 3 [...]

Marketing Subluxation

Dr. Ben Altadonna — Fri, 22 Jul 2011 14:42:52 +0000

Marketing Subluxation is a post from: Ben Altadonna Blog

Marketing Subluxation is a post from: Ben Altadonna Blog Today, I want to talk about a direct response marketing principle called “Message-To-Market Match.” …but before I do, you must know this: If everybody’s your market, then no one’s your market. This means anyone with a spine is NOT your market. So, when you hear something [...]

True Chiropractic Principles

Dr. Ben Altadonna — Thu, 21 Jul 2011 21:38:22 +0000

True Chiropractic Principles is a post from: Ben Altadonna Blog

True Chiropractic Principles is a post from: Ben Altadonna Blog As Chiropractors, we’ve been taught many principles. The word “principle” has a few definitions. Here’s what I pulled off www.TheFreeDictionary.com A rule or standard, especially of good behavior: a man of principle. The collectivity of moral or ethical standards or judgments: a decision based on principle rather than [...]

Why Short Answers Always Work Best

Dr. Ben Altadonna — Mon, 18 Jul 2011 16:53:47 +0000

Why Short Answers Always Work Best is a post from: Ben Altadonna Blog

Why Short Answers Always Work Best is a post from: Ben Altadonna Blog “Verbal Vomit” gets Chiropractors and their staff in trouble. This is when they get into a “Q & A” tennis match with the caller (or the patient) that goes no where. Remind yourself of the desired result and go right for that. [...]

Chiropractic Posers

Dr. Ben Altadonna — Fri, 08 Jul 2011 14:45:27 +0000

Chiropractic Posers is a post from: Ben Altadonna Blog

Chiropractic Posers is a post from: Ben Altadonna Blog Do you know what a poser is? It’s basically someone who deliberately behaves in such a way as to attract attention. Typically, it’s just a sign of insecurity. We have ‘em in our profession. It’s those doctors who buy the fancy cars with their Chiropractic specific [...]

Accurate Thinking. Do You Have What It Takes?

Dr. Ben Altadonna — Tue, 14 Jun 2011 18:17:26 +0000

Accurate Thinking. Do You Have What It Takes? is a post from: Ben Altadonna Blog

Accurate Thinking. Do You Have What It Takes? is a post from: Ben Altadonna Blog Without accurate thinking, succeeding in practice (and life) is nearly impossible. In practice, Chiropractors get tripped up on dealing with staff, dealing with difficult patients, and making decisions congruent with their monthly collections goals. Instead of training staff well, they [...]

Creating Habits; The Key To Success

Dr. Ben Altadonna — Mon, 13 Jun 2011 18:16:17 +0000

Creating Habits; The Key To Success is a post from: Ben Altadonna Blog

Creating Habits; The Key To Success is a post from: Ben Altadonna Blog As a Chiropractor, I came a long way. I went from dead broke sleeping in my office to having a successful practice totally built using strategies not taught by colleges or consultants. But the skills that made me a successful doctor and [...]

Fear & Envy… Why Chiropractors Eat Their Young

Dr. Ben Altadonna — Fri, 10 Jun 2011 18:14:54 +0000

Fear & Envy… Why Chiropractors Eat Their Young is a post from: Ben Altadonna Blog

Fear & Envy… Why Chiropractors Eat Their Young is a post from: Ben Altadonna Blog For over 13 years, this profession has attempted to stifle my efforts to reveal the TRUTH about our industry, marketing, advertising, human nature, and most importantly, what the general public really wants and really expects from D.C.s. …and as your [...]

What Not To Do On The First Visit

Dr. Ben Altadonna — Mon, 06 Jun 2011 16:59:53 +0000

What Not To Do On The First Visit is a post from: Ben Altadonna Blog

What Not To Do On The First Visit is a post from: Ben Altadonna Blog Unlike most Chiropractors, my PBA members know how to profitably create, run, and maintain a “relief care” practice. Relief Care practices… Get more patients to pay per visit Have higher patient compliance Don’t have to advertise as much Get a [...]

New Patient Principles

Dr. Ben Altadonna — Thu, 02 Jun 2011 17:58:16 +0000

New Patient Principles is a post from: Ben Altadonna Blog

New Patient Principles is a post from: Ben Altadonna Blog In attracting new patients, one must keep in mind two things. #1. – Marketing Math and #2. – Human Psychology “Marketing Math,” in the most simplest terms, is the COST of procuring a customer and their LIFETIME VALUE. Basically, the MORE a patient is worth, [...]

Why A Patient Should Never Say “No”

Dr. Ben Altadonna — Mon, 16 May 2011 19:01:44 +0000

Why A Patient Should Never Say “No” is a post from: Ben Altadonna Blog

Why A Patient Should Never Say “No” is a post from: Ben Altadonna Blog When do patients say, “no?” Yep, you got it: They say no to any question that can be answered with a “no.” Examples: 1. YOU JUST FINISHED YOUR “REPORT OF FINDINGS”: Question: “Are you ready to start care today?” 2. PATIENT MISSED [...]

What % of New Patients Should Be Saying Yes To Your Recommendations?

Dr. Ben Altadonna — Tue, 03 May 2011 23:38:22 +0000

What % of New Patients Should Be Saying Yes To Your Recommendations? is a post from: Ben Altadonna Blog

What % of New Patients Should Be Saying Yes To Your Recommendations? is a post from: Ben Altadonna Blog Even though I am far from a math expert, I love algebra. The whole A + B = C thing just makes sense. You get what you put in. But, in this economy, the algebra of [...]

When Patients Give You Resistance

Dr. Ben Altadonna — Mon, 02 May 2011 19:00:25 +0000

When Patients Give You Resistance is a post from: Ben Altadonna Blog

When Patients Give You Resistance is a post from: Ben Altadonna Blog From time to time, you will encounter a patient who will either question your recommendations, method of care, or the profession as a whole. Most doctors either defend it or just give up (which admits fault or shows some element of agreement). I [...]

There’s No Such Thing A Practice Expense

Dr. Ben Altadonna — Wed, 13 Apr 2011 17:37:34 +0000

There’s No Such Thing A Practice Expense is a post from: Ben Altadonna Blog

There’s No Such Thing A Practice Expense is a post from: Ben Altadonna Blog I spoke to a struggling doctor yesterday who told me that his overhead was “high.” I then asked, “how much is high?” He then said, “well, I’m not really sure, I just know how much I take home.” I then asked, [...]

Patients Don’t Care About You

Dr. Ben Altadonna — Tue, 05 Apr 2011 18:03:11 +0000

Patients Don’t Care About You is a post from: Ben Altadonna Blog

Patients Don’t Care About You is a post from: Ben Altadonna Blog This is a hard fact to accept; patients do NOT care about you. Some may like you. Some may even refer patients to you. But, ALL of them for sure: Care way more about themselves… Aren’t 100% sure that what you offer is [...]

Why You Must Target Different Types of Patients

Dr. Ben Altadonna — Tue, 15 Mar 2011 15:48:26 +0000

Why You Must Target Different Types of Patients is a post from: Ben Altadonna Blog

Why You Must Target Different Types of Patients is a post from: Ben Altadonna Blog Attracting new patients requires attention in many areas, including the following: Name of your practice Location of your practice Appearance of your practice (colors, décor, cleanliness, etc.) Knowing, meeting, and exceeding expectations Professionalism Office procedures/systems Clinical outcome Price point Convenience [...]

Dr. Altadonna and You

Dr. Ben Altadonna — Thu, 10 Mar 2011 19:57:13 +0000

Dr. Altadonna and You is a post from: Ben Altadonna Blog

Dr. Altadonna and You is a post from: Ben Altadonna Blog Hope all is well and that you enjoy most of my daily posts as much as I enjoy writing them. Each morning, I go to Starbucks and write the morning’s blog post. It’s my way of starting the day and keeping in touch with [...]

Mind Games

Dr. Ben Altadonna — Fri, 25 Feb 2011 18:38:49 +0000

Mind Games is a post from: Ben Altadonna Blog

Mind Games is a post from: Ben Altadonna Blog “My patients are different.” “My practice is different.” “This town is different.” “I am different.” “It’s not my fault.” “I’m not aggressive enough.” “It’s not professional.” “I shouldn’t have to do it.” “I don’t want to do it.” It is convenient for doctors to play these [...]

How To Tell If You Are Boring

Dr. Ben Altadonna — Tue, 15 Feb 2011 18:28:08 +0000

How To Tell If You Are Boring is a post from: Ben Altadonna Blog

How To Tell If You Are Boring is a post from: Ben Altadonna Blog Let’s have some fun with today’s topic (which, by the way, has just as much to do with your practice as it does every other aspect of your life). Most people would deny being boring but I beg to differ. I’d [...]

Here’s What Patients Expect From You

Dr. Ben Altadonna — Thu, 10 Feb 2011 22:47:44 +0000

Here’s What Patients Expect From You is a post from: Ben Altadonna Blog

Here’s What Patients Expect From You is a post from: Ben Altadonna Blog Patients not only have wants, more importantly, they have expectations. Expectations are requirements. Expectations are demands; insistence. They don’t come to you necessarily knowing what they need… but they certainly know what they expect. Unlike wants, most expectations are black and white; [...]

Benjamin Altadonna – What I’ve Learned In 2010

Dr. Ben Altadonna — Mon, 03 Jan 2011 21:06:37 +0000

Benjamin Altadonna – What I’ve Learned In 2010 is a post from: Ben Altadonna Blog

Benjamin Altadonna – What I’ve Learned In 2010 is a post from: Ben Altadonna Blog Hi and HAPPY NEW YEAR! 2010 went by so fast, I thought I’d try to extract some meaning out of it all. For me, here’s what I got out of it… (In no particular order) It only makes sense focusing [...]

Myth: #4 – “Patients Are Loyal” (Never!)

Dr. Ben Altadonna — Thu, 23 Dec 2010 19:23:02 +0000

Myth: #4 – “Patients Are Loyal” (Never!) is a post from: Ben Altadonna Blog

Myth: #4 – “Patients Are Loyal” (Never!) is a post from: Ben Altadonna Blog I’m back from my short trip with Sandi and looking forward to a long productive work day. As you know, it is important not to take patients for granted. Not only should you feel grateful that anyone would put their health [...]

A Great Question To Ask Every New Patient Before You Give Them Your Recommendations

Dr. Ben Altadonna — Tue, 07 Dec 2010 17:45:16 +0000

A Great Question To Ask Every New Patient Before You Give Them Your Recommendations is a post from: Ben Altadonna Blog

A Great Question To Ask Every New Patient Before You Give Them Your Recommendations is a post from: Ben Altadonna Blog As you know, most patients have no clue as to the real cause of what brings them into your practice. Your first job is not to educate them, rather it is to ask them [...]

Here Are The Most Important New Patient Strategies

Dr. Ben Altadonna — Mon, 06 Dec 2010 19:07:37 +0000

Here Are The Most Important New Patient Strategies is a post from: Ben Altadonna Blog

Here Are The Most Important New Patient Strategies is a post from: Ben Altadonna Blog I love low cost ways of attracting patients; especially these days; that’s why I make such a big deal out of these PBA strategies: Answer your phone live 24-7 Having the right practice name Communicating to your list via direct [...]

What To Say If Someone Asks… “What Do You Do For A Living?”

Dr. Ben Altadonna — Mon, 06 Dec 2010 17:10:18 +0000

What To Say If Someone Asks… “What Do You Do For A Living?” is a post from: Ben Altadonna Blog

What To Say If Someone Asks… “What Do You Do For A Living?” is a post from: Ben Altadonna Blog I’ve said it before, people buy drills because they want a hole. They don’t really want the drill. Same thing goes with Chiropractic. The vast majority of people will never see a chiropractor and virtually [...]

Eliminate Practice Stress Now. Here’s How…

Dr. Ben Altadonna — Thu, 14 Oct 2010 17:02:48 +0000

Eliminate Practice Stress Now. Here’s How… is a post from: Ben Altadonna Blog

Eliminate Practice Stress Now. Here’s How… is a post from: Ben Altadonna Blog Don’t you wish every patient was a perfect patient… paying, staying, and referring? But IN REALITY this isn’t the case. Not every patient wants what’s best for them. So how do you handle the patients that are resistant to your recommendations? My [...]

An Additional Key To Patient Retention

Dr. Ben Altadonna — Fri, 08 Oct 2010 19:37:07 +0000

An Additional Key To Patient Retention is a post from: Ben Altadonna Blog

An Additional Key To Patient Retention is a post from: Ben Altadonna Blog Other than PBA, here’s a really good way to disarm patient objections and manage their expectations. During every step; from day one, all the way through their care, bring up BEFORE THEY DO everything that they may be thinking; every objection, concern, [...]

Beware of Passion!

Dr. Ben Altadonna — Tue, 28 Sep 2010 16:20:26 +0000

Beware of Passion! is a post from: Ben Altadonna Blog

Beware of Passion! is a post from: Ben Altadonna Blog When it comes to marketing, giving people what they ALREADY want makes far more sense than having something to sell and THEN seeing if anyone is interested in buying it. When passion gets in the way, we make decisions based only on what interests us [...]

How To Get Patient Cooperation

Dr. Ben Altadonna — Tue, 21 Sep 2010 16:01:47 +0000

How To Get Patient Cooperation is a post from: Ben Altadonna Blog

How To Get Patient Cooperation is a post from: Ben Altadonna Blog It’s tough being right nearly all of the time. At least that’s what all of us feel from time to time. So, if that is the case, you’d assume the way to get a person to become a patient or follow your recommendations [...]

How to ATTRACT the Right patients

Dr. Ben Altadonna — Thu, 19 Aug 2010 17:19:41 +0000

How to ATTRACT the Right patients is a post from: Ben Altadonna Blog

How to ATTRACT the Right patients is a post from: Ben Altadonna Blog I love the word “attraction.” It’s far more passive than the words “get” or “advertise”. You probably heard “You have to BE to GET” and this is the secret to attracting patients: it’s a mindset. Here’s how to “BE TO ATTRACT”… BE [...]

You Don’t Make Good Patients…

Dr. Ben Altadonna — Wed, 18 Aug 2010 18:52:48 +0000

You Don’t Make Good Patients… is a post from: Ben Altadonna Blog

You Don’t Make Good Patients… is a post from: Ben Altadonna Blog You don’t make good patients; you attract them. Get that and you’ll save a lot of time and avoid a lot of grief. In my next post, I will discuss how to attract good patients but on this one, I’d like to list [...]

Here are The 4 Chords of Chiropractic Success

Dr. Ben Altadonna — Fri, 13 Aug 2010 16:25:46 +0000

Here are The 4 Chords of Chiropractic Success is a post from: Ben Altadonna Blog

Here are The 4 Chords of Chiropractic Success is a post from: Ben Altadonna Blog Have you heard about the group called “The Axis of Awesome”? They’re a comedy/band best known for their ability to prove that most top 40 songs have the same 4 chords in them. http://www.youtube.com/watch?v=5pidokakU4I&feature=fvsr So, why am I sharing “The [...]

Handling Chiropractic New Patients

Dr. Ben Altadonna — Sat, 22 May 2010 14:23:21 +0000

Handling Chiropractic New Patients is a post from: Ben Altadonna Blog

Handling Chiropractic New Patients is a post from: Ben Altadonna Blog Should You Be An Optimist? Most “optimists” I’ve heard (or at least the ones that preach optimism) say that you should go into ever situation expecting the best possible result. As if, somehow, your positive thoughts will have an impact on the outcome. And [...]

Pay Per Vist Is Where It’s At!…Chiropractic Marketing Begins Once They Start Care!

Dr. Ben Altadonna — Mon, 19 Apr 2010 15:26:28 +0000

Pay Per Vist Is Where It’s At!…Chiropractic Marketing Begins Once They Start Care! is a post from: Ben Altadonna Blog

Pay Per Vist Is Where It’s At!…Chiropractic Marketing Begins Once They Start Care! is a post from: Ben Altadonna Blog Why I like making patients pay per visit these days Now more than ever, Patients/people must see and feel value in what they buy…and as you would agree, most people not value what they get [...]

All The Chiropractic Internet Marketing Isn’t Enough!

Dr. Ben Altadonna — Fri, 19 Mar 2010 15:21:41 +0000

All The Chiropractic Internet Marketing Isn’t Enough! is a post from: Ben Altadonna Blog

All The Chiropractic Internet Marketing Isn’t Enough! is a post from: Ben Altadonna Blog 2010 is going to be a great year for few people and fewer chiropractors IF they ignore their EXISTING AND INACTIVE PATIENTS. So if you are doing well now; even if you are getting FLOCKS of new patients…do NOT take them [...]

Better Than Chiropractic New Patient Marketing

Dr. Ben Altadonna — Mon, 18 Jan 2010 03:02:08 +0000

Better Than Chiropractic New Patient Marketing is a post from: Ben Altadonna Blog

Better Than Chiropractic New Patient Marketing is a post from: Ben Altadonna Blog I’m always paying attention to how I react to things; it helps me unlock the mysteries of human behavior; why people do what they do and how I can affect the outcome. …and an interesting thing happened to me on Friday that [...]

Nurturing Relationships part 2

Dr. Ben Altadonna — Fri, 31 Oct 2008 06:33:41 +0000

Nurturing Relationships part 2 is a post from: Ben Altadonna Blog

Nurturing Relationships part 2 is a post from: Ben Altadonna Blog Nurturing Relationships – PART 2 Establishing or identifying common ground with each and every patient – Do you build rapport with your patients? Do you find at least ONE thing that THEY are passionate about that you have in common with them? It can [...]

How To Maintain Constant Emotional Contact With Your Patients

Dr. Ben Altadonna — Fri, 31 Oct 2008 06:32:59 +0000

How To Maintain Constant Emotional Contact With Your Patients is a post from: Ben Altadonna Blog

How To Maintain Constant Emotional Contact With Your Patients is a post from: Ben Altadonna Blog “How To Maintain Constant Emotional Contact With Your Patients” In this day and age of the internet, busy lives, fast food, instant gratification, and a lack of community, fewer and fewer people experience the benefits of friendship, interaction, closeness…a [...]

Yoeman

Dr. Ben Altadonna — Sun, 12 Oct 2008 00:01:44 +0000

Yoeman is a post from: Ben Altadonna Blog

Yoeman is a post from: Ben Altadonna Blog Results…Are you giving patients What THEY want? I just spent 12 hours over the weekend in a continuing education seminar taught by Malik Slosberg called, “Validating Chiropractic” Regardless of your “take” on chiropractic, all of you need to go to this seminar!…He presented the latest….…….RESEARCH (okay! I [...]

Why You

Dr. Ben Altadonna — Sun, 12 Oct 2008 00:01:02 +0000

Why You is a post from: Ben Altadonna Blog

Why You is a post from: Ben Altadonna Blog Of All The Options Your Prospects And Patients Have…Including Doing Nothing At All, Why Should They Do Business With YOU?!!!! (Because you need patients isn’t the answer) “Unique Selling Proposition”…you’ve heard me talk about it, but have you infused your unique selling proposition into your marketing [...]

Whats Next

Dr. Ben Altadonna — Sat, 11 Oct 2008 23:59:48 +0000

Whats Next is a post from: Ben Altadonna Blog

Whats Next is a post from: Ben Altadonna Blog What’s Next? The best way to stay productive-attracting leads, converting them to patients, managing their treatment plan, and keeping patients and referral sources for life, is the ability to answer the question “What’s Next?”…What’s next for your patients, your prospects, your marketing? Of course you need [...]

Under Promise and Over Deliver

Dr. Ben Altadonna — Sat, 11 Oct 2008 23:59:09 +0000

Under Promise and Over Deliver is a post from: Ben Altadonna Blog

Under Promise and Over Deliver is a post from: Ben Altadonna Blog Under Promise And Over Deliver… How To Keep Patients And Sanity! Too many of us try to accurately estimate too many things to our patients and too many times we end up being wrong and even worse, end up with a dissatisfied and [...]

Takeaway Selling

Dr. Ben Altadonna — Sat, 11 Oct 2008 23:57:56 +0000

Takeaway Selling is a post from: Ben Altadonna Blog

Takeaway Selling is a post from: Ben Altadonna Blog “How The Most Powerful Sales Tool EVER Can Explode Your Practice – Almost Overnight – And Make People Beg, Borrow And Steal To Become Your Patient…” Before we go any further, I have to tell you this article is special. I’ve written a lot of articles [...]

Setting Up The First Visit

Dr. Ben Altadonna — Sat, 11 Oct 2008 23:57:03 +0000

Setting Up The First Visit is a post from: Ben Altadonna Blog

Setting Up The First Visit is a post from: Ben Altadonna Blog Ok, let’s get to something even more important than the first visit… The Set –Up For The First Visit! Listen, here’s 2 questions I get emailed and faxed a lot… “I run the ads, get a lot of leads… but no one comes [...]

SELLING PREVENTION

Dr. Ben Altadonna — Sat, 11 Oct 2008 23:54:58 +0000

SELLING PREVENTION is a post from: Ben Altadonna Blog

SELLING PREVENTION is a post from: Ben Altadonna Blog “How many people buy medicine to prevent athlete’s foot, compared with those who buy to cure it?” -Clyde Bedell Unless you see yourself as a missionary, one of the fastest ways to bankruptcy court is to sell prevention as a “front end” product or service. But [...]

Sales

Dr. Ben Altadonna — Sat, 11 Oct 2008 23:54:20 +0000

Sales is a post from: Ben Altadonna Blog

Sales is a post from: Ben Altadonna Blog “DOOR-TO-DOOR” I rented a movie last night about a door-to-door salesman named Bill Porter. A true story about a man afflicted with cerebral palsy whom in spite of his obvious disability, became a legendary award winning salesman. And what did he contribute to his success? “Patience and [...]

Relationship Enhancement 2

Dr. Ben Altadonna — Sat, 11 Oct 2008 23:51:29 +0000

Relationship Enhancement 2 is a post from: Ben Altadonna Blog

Relationship Enhancement 2 is a post from: Ben Altadonna Blog Relationship Enhancement ‘Tis the season to nurture relationships with your patients; doing this now and in December will help increase your new patient stats for January ’08. For starters, I recommend mailing all your patients a Thanksgiving card or a Thanksgiving postcard. (check out www.postcardmania.com) [...]

Relationship Strategies

Dr. Ben Altadonna — Sat, 11 Oct 2008 23:50:00 +0000

Relationship Strategies is a post from: Ben Altadonna Blog

Relationship Strategies is a post from: Ben Altadonna Blog Relationship Enhancement Strategies Like it or not, EVERYONE is tuned in to “W.I.I.F.M.” which stands for… “What’s In It For Me?” Zig Ziglar puts it another way by saying, “If you give people what they want, you will get what you want!” So how can you [...]

Referrals

Dr. Ben Altadonna — Sat, 11 Oct 2008 23:47:35 +0000

Referrals is a post from: Ben Altadonna Blog

Referrals is a post from: Ben Altadonna Blog Increasing Your Referrals Through Legal Bribery Have you ever received a gift or something of value from someone and felt an obligation to do something in return? Like when a charity sends you a small gift when asking for a donation? Here’s something you should try with [...]

Prevention Care

Dr. Ben Altadonna — Sat, 11 Oct 2008 23:46:17 +0000

Prevention Care is a post from: Ben Altadonna Blog

Prevention Care is a post from: Ben Altadonna Blog On Selling Prevention “How many people buy medicine to prevent athlete’s foot, compared with those who buy to cure it?” -Clyde Bedell Unless you see yourself as a missionary, one of the fastest ways to bankruptcy court is to sell prevention as a “front end” product [...]

Practice Suicide – High volume Low Fee

Dr. Ben Altadonna — Sat, 11 Oct 2008 23:44:44 +0000

Practice Suicide – High volume Low Fee is a post from: Ben Altadonna Blog

Practice Suicide – High volume Low Fee is a post from: Ben Altadonna Blog Major Practice Mistake: High Volume – - Low Fee I just answered a critique from a member this week who has dug himself a big hole. He’s fallen into the high volume – - low fee trap. Here’s some of his [...]

Positioning – Managing Patient’s Expectations

Dr. Ben Altadonna — Sat, 11 Oct 2008 23:42:21 +0000

Positioning – Managing Patient’s Expectations is a post from: Ben Altadonna Blog

Positioning – Managing Patient’s Expectations is a post from: Ben Altadonna Blog “How To PROPERLY Position Yourself… To Get More Patients, Increase Collections And Live The Lifestyle You Really Want!” – Part 3 Now it’s time for you to meet the patient. How does it happen? Randomly as you come out of a treatment room [...]

Perceptions

Dr. Ben Altadonna — Sat, 11 Oct 2008 23:41:33 +0000

Perceptions is a post from: Ben Altadonna Blog

Perceptions is a post from: Ben Altadonna Blog Do you, your staff, and your office Look the part? …Hands down, the most successful Chiropractor and Chiropractic office in town? …Then you better watch the Sunday night “reality show”…MY BIG FAT OBNOXIOUS BOSS! In the new show “My Big Fat Obnoxious Boss” … The boss is [...]

Perception Is Reality

Dr. Ben Altadonna — Sat, 11 Oct 2008 23:40:43 +0000

Perception Is Reality is a post from: Ben Altadonna Blog

Perception Is Reality is a post from: Ben Altadonna Blog A few weeks ago I received an email from a member. He said he just got finished watching the Penn & Teller show on Showtime called BullSh@t. I apologize if anyone is offended by that name. I didn’t name the show… Anyway, during that show, [...]

People Are The Same Everywhere

Dr. Ben Altadonna — Sat, 11 Oct 2008 23:39:17 +0000

People Are The Same Everywhere is a post from: Ben Altadonna Blog

People Are The Same Everywhere is a post from: Ben Altadonna Blog I hate when I tell a doctor EXACTLY what to do to build the practice of their dreams and they reply with, “That won’t work for me because… My patients are different. My town is different. Chiropractic is different. The war. The economy. [...]

Patients Are Dying For Someone To Tell Them What To Do

Dr. Ben Altadonna — Sat, 11 Oct 2008 23:38:49 +0000

Patients Are Dying For Someone To Tell Them What To Do is a post from: Ben Altadonna Blog

Patients Are Dying For Someone To Tell Them What To Do is a post from: Ben Altadonna Blog Marketing for new patients does NOT create an incredible stress-free lifestyle and wealth on demand. Only one thing does… Creating a responsive “herd” Is it work? Absolutely. But the reward is exponentially better then the little extra [...]

Packaging

Dr. Ben Altadonna — Sat, 11 Oct 2008 23:38:02 +0000

Packaging is a post from: Ben Altadonna Blog

Packaging is a post from: Ben Altadonna Blog Creating “Large Dollar Options” In Dan Kennedy’s book “Power Points” (www.DanKennedy.com) he points out something that has had a very profound impact on my profits. So profound, that I thought I’d share it with you. He states, “Marketers often underestimate the buying capacity and size-of-purchase capacity of [...]

Options

Dr. Ben Altadonna — Sat, 11 Oct 2008 23:36:55 +0000

Options is a post from: Ben Altadonna Blog

Options is a post from: Ben Altadonna Blog Options Increase Response! Let’s face it, we ALL like to be in control and no body likes to be told what to do. So how can we get prospects and patients to do what is good for them without them feeling like they are told or sold? [...]

Obligation and Reciprocation

Dr. Ben Altadonna — Fri, 10 Oct 2008 02:08:05 +0000

Obligation and Reciprocation is a post from: Ben Altadonna Blog

Obligation and Reciprocation is a post from: Ben Altadonna Blog The Secret Psychology of “Obligation and Reciprocation” Have you ever heard of the saying “I’ll scratch your back; you scratch mine”? Or have you ever had someone hold a door for you; allow you to pull out into traffic in front of them; or do [...]

Nurture Relationships

Dr. Ben Altadonna — Fri, 10 Oct 2008 02:07:26 +0000

Nurture Relationships is a post from: Ben Altadonna Blog

Nurture Relationships is a post from: Ben Altadonna Blog Continue And Nurture Your New Relationship With Your Prospects Patients With Sequential Mailings! In order to maintain that top of consciousness effect with your patients (which makes them stay longer and refer more) is to mail them each and every month. JUST LIKE I, AND EVERY [...]

Not Ready To Sell

Dr. Ben Altadonna — Fri, 10 Oct 2008 02:06:55 +0000

Not Ready To Sell is a post from: Ben Altadonna Blog

Not Ready To Sell is a post from: Ben Altadonna Blog Not Ready To Sell When Your Prospects Are Ready To Buy You to everything in your power to get your phone to ring; you strive to give the best care you can, you treat your patients with kindness and respect, and you send each [...]

Master Closers

Dr. Ben Altadonna — Fri, 10 Oct 2008 02:06:18 +0000

Master Closers is a post from: Ben Altadonna Blog

Master Closers is a post from: Ben Altadonna Blog Do You Love To Sell? Even though lead generation and target marketing makes “selling” a whole lot easier, if you have some problems “closing the deal”, I HIGHLY RECOMMEND getting the book, “Zero Resistance Selling” (Go to www.dankennedy.com or Amazon.com). Here’s a quick summary of just [...]

Managing Expectations 2

Dr. Ben Altadonna — Fri, 10 Oct 2008 02:05:54 +0000

Managing Expectations 2 is a post from: Ben Altadonna Blog

Managing Expectations 2 is a post from: Ben Altadonna Blog p ALIGN=”CENTER”> Manage Problems By Managing Expectations I can do an entire seminar on this topic. EVERY problem that you have is a result of not communicating IN ADVANCE what you expect, how and when you want things done, and the rules of the game. [...]

Managing Expectations

Dr. Ben Altadonna — Fri, 10 Oct 2008 02:03:40 +0000

Managing Expectations is a post from: Ben Altadonna Blog

Managing Expectations is a post from: Ben Altadonna Blog Managing Your Practice, Time, And Lifestyle Through Managing Expectations I’ve had the great fortune of meeting some of America’s most successful chiropractors, marketers, and entrepreneurs. They all have at lease one thing in common…They’ve purposely created satisfied customers and patients who do business with them over [...]

LIFETIME VALUE 2

Dr. Ben Altadonna — Fri, 10 Oct 2008 02:01:31 +0000

LIFETIME VALUE 2 is a post from: Ben Altadonna Blog

LIFETIME VALUE 2 is a post from: Ben Altadonna Blog “Lifetime Value” Revisited… Did you know that virtually ANY business that can acquire a customer for “Break even” or better can be super successful?…We Chiropractors are spoiled, lazy, and lucky!…We are so used to making a profit from the first 3-12 weeks of care we [...]

Letting Inmates Run The Asylum

Dr. Ben Altadonna — Fri, 10 Oct 2008 01:58:42 +0000

Letting Inmates Run The Asylum is a post from: Ben Altadonna Blog

Letting Inmates Run The Asylum is a post from: Ben Altadonna Blog “How To Grow Your Practice, Increase Referrals And Make More Money By Lowering Your Prices, Letting Your Patients Run Your Practice And Being A Coward…” If the paradoxical headline above seems a little crazy to you, this blog will be worth quite a [...]

Keeping Patients Compliant

Dr. Ben Altadonna — Fri, 10 Oct 2008 01:57:32 +0000

Keeping Patients Compliant is a post from: Ben Altadonna Blog

Keeping Patients Compliant is a post from: Ben Altadonna Blog Ways To Keeping Your Patients From Dropping Out of Care The first is to wow the socks of your patients, give them the knock out experience. Create a strong relationship with them that not only keeps them sticking to their treatment/care plans but it also [...]

I Like You

Dr. Ben Altadonna — Fri, 10 Oct 2008 01:54:02 +0000

I Like You is a post from: Ben Altadonna Blog

I Like You is a post from: Ben Altadonna Blog Joe Girard is recognized in the “Guinness Book of World Records” as the world’s greatest car salesman. (Or something like that). He sold more cars than anyone in the history of car sales. Now let me straighten you out a little because I know what [...]

I can’t afford it

Dr. Ben Altadonna — Fri, 10 Oct 2008 01:53:20 +0000

I can’t afford it is a post from: Ben Altadonna Blog

I can’t afford it is a post from: Ben Altadonna Blog “I/We Can’t Afford It” As a kid, I lived up the hill from a Lincoln car dealership. The sales staff took their customers up our hill to show them how well their cars could make it up a steep hill. As a result, I [...]

How to raise prices

Dr. Ben Altadonna — Fri, 10 Oct 2008 01:52:22 +0000

How to raise prices is a post from: Ben Altadonna Blog

How to raise prices is a post from: Ben Altadonna Blog How To Raise Prices And Get Away With It! I’ve told you before, “It’s All Math”…and that you CAN raise your prices! Yet most of you refuse to believe it. And there is a reason for this; you don’t think you can sell and [...]

How To Make More Money WITHOUT More Patients

Dr. Ben Altadonna — Fri, 10 Oct 2008 01:49:27 +0000

How To Make More Money WITHOUT More Patients is a post from: Ben Altadonna Blog

How To Make More Money WITHOUT More Patients is a post from: Ben Altadonna Blog How To Make More Money WITHOUT More Patients This is one of the most rarely talked about practice issues… yet possibly the most valuable. Why is it so important? Most Chiropractors think ALL of their practice problems have one solution [...]

How To Create A Knock Out Experience

Dr. Ben Altadonna — Fri, 10 Oct 2008 01:48:20 +0000

How To Create A Knock Out Experience is a post from: Ben Altadonna Blog

How To Create A Knock Out Experience is a post from: Ben Altadonna Blog How To Create A Knock Out Experience That Keeps Patients Coming and Makes Them Refer Like Crazy! One thing you should always send to every new patient you’ll ever get is a New Patient Welcome kit. If you only did one [...]

High Pricing

Dr. Ben Altadonna — Fri, 10 Oct 2008 01:38:12 +0000

High Pricing is a post from: Ben Altadonna Blog

High Pricing is a post from: Ben Altadonna Blog The Importance Of High Prices EVERY business that sells discount pricing sooner or later goes BROKE. BUYERS ARE LIERS. Prospects will TELL you that they can’t afford it. YOU will believe them and adjust accordingly. …And what that does is create MORE WORK for you, LOWER [...]

High Prices Equals Less Referrals Myth

Dr. Ben Altadonna — Fri, 10 Oct 2008 01:36:39 +0000

High Prices Equals Less Referrals Myth is a post from: Ben Altadonna Blog

High Prices Equals Less Referrals Myth is a post from: Ben Altadonna Blog So what about referrals? Do high prices and making patients comply with their treatment plan cut down on referrals like a lot of low fee, high volume “experts” claim? Let’s deal with the “high price kills referral” garbage first. For the high [...]

A knock out experience

Dr. Ben Altadonna — Fri, 10 Oct 2008 01:33:04 +0000

A knock out experience is a post from: Ben Altadonna Blog

A knock out experience is a post from: Ben Altadonna Blog The Best Way To Find Out What To Do To Give Your Patients A Knock Out Experience! The best way to find out what your patients really want is to ask them. Let me give you an example… One day I decided to send [...]