As marketers (and yes, you are a marketer of Chiropractic!), we must put a lot of thought into what our product is.
It goes much deeper than just “results” or what we think will increase revenue, sales, or collections.
As a matter of fact, when it comes to Chiropractors, the ones who seem to live balanced lives and are the happiest offer few-no modalities and are adjustment focused.
The ones who collect the most money, have the most staff, the biggest overhead, and are stressed out have all the bells and whistles.
Are there exceptions? Absolutely. (And ultimately, do what’s best for the patient.)
But you need to concern yourself with what your customers (patients) want, how they want it, what their perceptions may be, what meaning they attach to your words and actions, and their ability to explain it to others.
You can take Fridays and Saturdays off
Having an adjustment focused practice while taking every Friday, Saturday, and Sunday off is a huge part of the Success Support System™ designed by me and my team.
It enables you to focus totally on what Dan Sullivan calls your “unique ability” as a D.C. and provided you 3 days off in a row to nurture all the other important aspects of living a healthy and balanced life.
Sadly, most doctors do the opposite; they over stress, over work, and over worry about their practices.
As a result, their health, relationships, and their practices suffer.
The key to having an elegant practice is having an adjustment focused practice, working 4 days a week, giving patients what they want, and using the “done for you” PBA systems to their fullest.
Because, at the end of the day, it’s not all about money.
Keep it simple, re-evaluate how much money you really need to have time off to do what you truly want (Read Tim Ferriss’s The 4-Hour Work Week), and be okay with delegation. You do what you do best and let us do what we do best for you.
Watching Your Back,
Ben Altadonna, D.C.