My PBA members are going to like this.
Human nature is what it is.
Nothing can or ever will change it.
This means that for fire alarm companies, insurance salesmen, and chiropractors, “prevention” will always be a “hard sell”…especially if it takes money or effort to practice it.
Virtually everyone doesn’t practice prevention very well and will go out of their way to justify why. They come up with excuses like…
- life is too short
- they are a victim of genetics
- they knew someone who ate and drank everything and lived to be 100.
Chiropractic’s controversy is accelerated anytime we preach prevention and it’s not because we aren’t right. It has nothing to do with right or wrong and everything to do with human nature.
Just realize everyone wants to be right and the moment we preach prevention, we create more controversy.
It is what it is.
What can you do about it?
You maximize your impact on your patients while knowing where to draw the line.
This means you give them what they want, educate them along the way about their symptoms, and allow them to leave you without preaching why they should come back.
The net result is that more WILL come back and more WILL refer others.
Of course, if you are not creating fertile ground in your practice or communicating to them OFTEN, you’re sunk.
As a PBA member, as long as you gradually cut personal and office expenses, are staying plugged in and implementing the very few things that you actually have to implement, you’ll be in great shape.
Watching Your Back,
Ben Altadonna, D.C.
The Practice Building Alliance™
P.S. – Do you think you are any different? Most chiropractors don’t make meaningful changes in their practice until and unless they are forced upon them. They expend more energy, worry, and money replacing patients who never come back than they do on the patients that they already have. Prevention is a hard sell! 
