As you know, the Chiropractic Adjustment is as low tech as you can get…at least that’s the perception of the majority of your patients and everybody else who’s never been a chiropractor.
…and even your results do not create respect for your ability to move a bone.
So, how do you add sanctity and value to the adjustment?
The answer lies in what you DON’T do.
You should not…
- Adjust in an open room environment.
- Talk while making the adjustment.
- Adjust off listings alone; first spend some time during each visit to check motion, scope, muscle test; whatever proper technique requires.
- Over adjust at each visit or over treat.
- Adjust anyone outside of your office (in my opinion)… especially if they aren’t already an active patient.
- Use modalities or additional procedures if the primary reason is to increase the visit charge (this is a big one).
- Rush the visit. Even if you can properly adjust a patient in under a minute, patients want more time than that. Give it to them.
In generally, people value things that are in short supply, remember that because that’s how you get patients to want to come back on their own and refer others.
Less is more.
Watching Your Back,
Ben Altadonna, D.C.
“The Practice Building Alliance™’