During my open line calls, I get a few doctors who focus on lowering their overhead.
…and that’s not necessarily bad.
I’m a huge fan of office/overhead sharing, downsizing office space, increasing efficiency, even DOCTORS having less office hours!
But, when doctors start thinking about cutting their C.A.’s hours, especially if they only have one staff member, I get nervous for them.
It’s not a good sign.
So, what can you do to keep your C.A. busy?
GET BUSY YOURSELF!
If you are doing your job, they’ll have a hard time staying caught up. I guarantee it.
If you are spending most of your non-adjusting hours building your list, your C.A. will be busy mailing to them. (The letters that we provided PBA members.)
…or consider having them build your list with you, just the way we teach.
If you practice relief care the right way and stay in communication with all your current and inactive patients with the PBA materials, your C.A. will be busy booking new patient appointments and processing all the walk-ins.
It’s all fundamentals:
Create Fertile Ground
Know who your real market is (pain relief) and target ONLY them.
Give patients ONLY what THEY want
Maintain proper communication
Be professional, yet down to earth
Give ‘em great care
My point is that a slow C.A. is a sign of a doctor not doing his or her job which includes delegating effectively and implementing PBA “all the way.”
Watching Your Back,
Ben Altadonna, D.C.