I see it everywhere I go and hear about it way too often: Chiropractors choosing to quit.
I say “choosing” because it was not forced upon them. It was the result of many previous choices such as:
Choosing not to accept insurance.
Choosing to overtreat and overcharge.
Choosing to work “in” the business, but not “on” the business.
Choosing to let their fears and laziness get the best of them.
Choosing to throw common sense out of the window and do what they “think” works for other Chiropractors like open adjusting, prepays, and long-term corrective care.
Well maybe you too are thinking about closing your doors.
If you do, what’s next?
Do you really think that changing the widget that you sell will make any difference?
Do you really think working for someone else will make it any easier? You still have to sell yourself.
Don’t you think employers also depend on fearless and tireless employees?
So, instead of changing your surroundings, consider choosing to be the person that you need to be in order to make good living for yourself and your family.
Choose to take control. “Responsibility” is the price you pay for control.
Choose to give patients what they want because that’s how you attract customers.
Choose the “done for you” systems that PBA created because that’s how you can focus on your unique abilities.
Focus each day on quality Chiropractic care because that’s what your patients deserve.
Watching Your Back,
Ben Altadonna, D.C.
“The Practice Building Alliance™”
