You’ve heard the saying “moderation in all things” and about the importance of “balance” because wise people before us learned from their mistakes.
“Should Be” World vs. the “Real World”…
In an attempt to say and do what’s “right” or to survive in practice, Chiropractors scare patients away… and one of the ways they do that is by recommending more care than patients want.
…and that’s partially why these patients either don’t start care, drop out, don’t come back, and don’t refer.
This is NOT how you make it in Chiropractic.
Doctors call it “corrective” care but patients think…
“More care than I need”
“This is going to be expensive”
“Too much time; I don’t want to come in that many times!”
So, if your goal is to keep virtually every patient that comes to for life and to experience more referrals than ever before, practice moderation and balance.
Patients can accept that.
I guarantee if you are stressed, confused, or frustrated, then so are your patients.
They are mirroring you and you are mirroring them.
The solution? Adopt the relief care practice systems provided and done for you by “The Practice Building Alliance™”.
You’ll see and keep a lot more patients, without the false security of pre-pays, and long term corrective care.
Watching Your Back,
Ben Altadonna, D.C.
“The Practice Building Alliance™”