WHY CHIROPRACTIC DISCOUNTS DON’T WORK

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Have you ever offered advice to someone who didn’t ask for it? How did that go? Or have you ever gone out of your way to help someone and not even get a thank you in return? How did that make you feel? How about waiting after hours to help a patient out and they […]

HOW TO ELIMINATE PRACTICE STRESS

Stress Free

Running a practice is easy. It really is. What other business do you know that has up to 50% profit margins and also allows you to take every Fri.-Sun. off with few employees? Certainly there’s the paperwork and compliance to stay on top of but guess what?… The grass isn’t any greener anywhere else. EVERY […]

WHY MOST CHIROPRACTIC PATIENTS DON’T REFER

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Don’t you hate when patients praise you and your care but never come back or refer others? Well it’s not your fault but… know this: JUST BEING A GREAT CHIROPRACTOR WON’T STIMULATE THE MOST REFERRALS OR RETURNING PATIENTS. But here’s what does… A professional looking and running office. A fit, likable, and professional looking and […]

Chiropractic and TV, RADIO, AND PRINT ADS

pricing-tips

Direct response marketing (the generating and converting of leads) is my passion and my unique ability. It’s a game of strategy, testing, tracking, extreme patience, and risk. When done right (with the right product, market, and message), you can make millions. When done wrong, there’s no faster way to break the bank. While some get […]

Chiropractic and SEO

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In working with thousands of D.C.s, inevitably questions about websites come up. This may be because one of the most common misconceptions about PBA and me is that marketing is the solution to everything. NOTHING can be further from the truth. That’s why successful doctors rarely ask me about websites and why too many struggling […]