Although most PBA members have been practicing at least a few years, we still get many doctors who are starting practices from scratch.
When asked what type of office and/or layout I recommend, here’s my typical response…
If you aren’t buying an existing practice, find an office space that fits your budget.
It’s best to start off small. In other words, if you can prevent it, don’t go into more debt by borrowing money for “build out” or equipment that you don’t necessarily need.
Find an office space that is already built out. Meaning, it has rooms and some sort of reception area.
Also, one that is near an x-ray facility; that way you do not need to purchase an x-ray but can still be convenient for your patients.
Even consider paying “Month-to Month” ’til you are absolutely certain that you are committed to that location and community.
Provided that parking is available and in close proximity to your space, a professional office building is fine and can give you the image that is required to succeed and is expected by your patients.
500-1,000 sq. feet will do. Just make sure it has at least 2 enclosed rooms and a reception area.
You don’t need a “doctor’s office” within the space.
Use both rooms for consults, exams, and care.
Here are some additional tips:
Although I’m not extremely keen on the use of most modalities, if you use them, consider having them as close to “up front” as possible. That way your C.A. can help out when/if needed.
If you don’t have a C.A., consider using The Virtual C.A. (www.MyVirtualCA.com)
Even with modalities, private rooms are best.
So, unless you are doing a lot of functional P.T., stay away from open treatment areas.
As a general rule, open treatment areas, exotic floor plans, half walls, curtains between patients on therapy (for privacy) are not as good as separate enclosed rooms for your patients to achieve the highest perceived value for your time and services.
As for furnishings and décor, think “Doctor’s office.”
No folding chairs. No couches.
Earth tones, one framed picture per wall.
Stay away from Chiropractic messages/posters on the wall.
Most posters available make you look alternative and/ or controversial. They can create more confusion and skepticism.
Do not stack anything on top of filing cabinets or have anything on the floor leaning against a wall.
Get rid of all clutter.
Chiropractic patients are looking for signs that you are not a “real doctor.”
Don’t make it easy for them.
Watching Your Back,
Ben Altadonna, D.C.
Watching Your Back,
Dr. Ben Altadonna, D.C.