The Importance Of High Prices
EVERY business that sells discount pricing sooner or later goes BROKE.
BUYERS ARE LIERS. Prospects will TELL you that they can’t afford it.
YOU will believe them and adjust accordingly.
…And what that does is create MORE WORK for you, LOWER conversion rates, and worst of all, attracts the patients that are IMPOSSIBLE to please; they want more, pay less, and have no respect for you or what you do.
Do you REALLY THINK that your patients…
-BUY THE ABSOLUTE CHEAPEST CAR?
-WEAR THE ABSOLUTE CHEAPEST SHOES?
- EAT THE CHEAPEST FOOD?
-LIVE IN THE CHEAPEST HOUSE?
Then why on earth to you think that price has ANYTHING to do with it?
To make more, to get the respect you want and deserve, to attract patients who keep appointments, tell others, and get the results they want, you must ONLY target patients who WANT AND NEED your care TODAY, and you must charge THE MOST in your town.
EVERYTHING will improve for you and your patients.
Next week we will discuss in detail the WHY’S and HOW’S of “Premium Pricing”.