On Selling Prevention “How many people buy medicine to prevent athlete’s foot, compared with those who buy to cure it?” -Clyde Bedell Unless you see yourself as a missionary, one of the fastest ways to bankruptcy court is to sell [...]
Practice Suicide – High volume Low Fee
October 11, 2008 by
Major Practice Mistake: High Volume – – Low Fee I just answered a critique from a member this week who has dug himself a big hole. He’s fallen into the high volume – – low fee trap. Here’s some of [...]
Positioning – Managing Patient’s Expectations
October 11, 2008 by
“How To PROPERLY Position Yourself… To Get More Patients, Increase Collections And Live The Lifestyle You Really Want!” – Part 3 Now it’s time for you to meet the patient. How does it happen? Randomly as you come out of [...]
Perceptions
October 11, 2008 by
Do you, your staff, and your office Look the part? …Hands down, the most successful Chiropractor and Chiropractic office in town? …Then you better watch the Sunday night “reality show”…MY BIG FAT OBNOXIOUS BOSS! In the new show “My Big [...]
Perception Is Reality
October 11, 2008 by
A few weeks ago I received an email from a member. He said he just got finished watching the Penn & Teller show on Showtime called BullSh@t. I apologize if anyone is offended by that name. I didn’t name the [...]
People Are The Same Everywhere
October 11, 2008 by
I hate when I tell a doctor EXACTLY what to do to build the practice of their dreams and they reply with, “That won’t work for me because… My patients are different. My town is different. Chiropractic is different. The [...]
