As Chiropractors, we’ve been taught many principles.
The word “principle” has a few definitions.
Here’s what I pulled off www.TheFreeDictionary.com
- A rule or standard, especially of good behavior: a man of principle.
- The collectivity of moral or ethical standards or judgments: a decision based on principle rather than expediency.
- A fixed or predetermined policy or mode of action.
- A basic or essential quality or element determining intrinsic nature or characteristic behavior: the principle of self-preservation.
- A rule or law concerning the functioning of natural phenomena or mechanical processes
- Chemistry One of the elements that compose a substance, especially one that gives some special quality or effect.
- A basic source.
Unfortunately, there are a lot of “Principled” Chiropractors who are struggling and if you are one of them, please listen up…
It’s great that you are principled. It really is. It’s actually a good thing.
The problem is that being right doesn’t always create or nurture relationships.
To be blunt, many patients are turned off by principled Chiropractors.
Just realize that patients are paying customers.
They are a part of the consumer economy.
They buy what they want and more than what they need. Principled Chiropractors try to create need and that’s where they get in trouble.
They do this through
- and always being or wanting to be right.
STOP attempting to create need and START catering to wants.
Listen to your patients.
Let THEM be right.
…then watch them WANT your care and want to refer others.
AND you’ll get what YOU want with
- less effort
- less frustration
- and less rejection
Watching Your Back,
Ben Altadonna, D.C.
“The Practice Building Alliance™”