Ben Altadonna Blog

“Will The Truth Set Chiropractors Free?”

Dr. Ben Altadonna — Wed, 15 May 2013 22:40:36 +0000

ABSOLUTELY! But, not like you think. See, many Chiropractors believe (and what most charismatic high energy, cool, charming, and funny Chiropractic consultants and “coaches” want you to believe) is that what keeps members of your community from getting the Chiropractic [...]

The post “Will The Truth Set Chiropractors Free?” appeared first on Ben Altadonna Blog.

“Internet Marketing”

Dr. Ben Altadonna — Tue, 14 May 2013 22:38:05 +0000

Internet marketing or “online” marketing is nothing more or less than a general description of just one type of media and just a small sliver of what real marketing is all about. Other types include: TV Radio Billboards Newspapers Magazines [...]

The post “Internet Marketing” appeared first on Ben Altadonna Blog.

“How Chiropractors Get In Trouble”

Dr. Ben Altadonna — Mon, 13 May 2013 16:53:14 +0000

Have you ever gone down a path in practice that ended up costing you time, money, and maybe even your health and happiness? If you haven’t, then it’s only because you haven’t been in practice very long. In other words, [...]

The post “How Chiropractors Get In Trouble” appeared first on Ben Altadonna Blog.

“Why Dr. Altadonna Invests In Your Success Before Getting Paid Anything!”

Dr. Ben Altadonna — Fri, 10 May 2013 16:51:16 +0000

GOING “NEGATIVE” I really shouldn’t reveal this to the world because it truly is one of my very best and effective success secrets. I’m referring to my willingness and ability to lose money to acquire a customer. Not only do I give [...]

The post “Why Dr. Altadonna Invests In Your Success Before Getting Paid Anything!” appeared first on Ben Altadonna Blog.

“Why Dr. Altadonna Invests In Your Success Before Getting Paid Anything!”

Dr. Ben Altadonna — Thu, 09 May 2013 15:10:08 +0000

BECAUSE CHIROPRACTORS ARE NO DIFFERENT THAN THEIR PATIENTS Chiropractors want patients to commit to their health and Chiropractic for life, but then expect quick practice building fixes themselves. Chiropractors want patients to pay upfront for long-term care, yet they themselves [...]

The post “Why Dr. Altadonna Invests In Your Success Before Getting Paid Anything!” appeared first on Ben Altadonna Blog.

“Why Dr. Altadonna Invests In Your Success Before Getting Paid Anything!”

Dr. Ben Altadonna — Tue, 07 May 2013 07:03:45 +0000

ATTENTION KNOCK OFFS My attorney Gary loves me. 2-3 times each month he aggressively chases, catches, and goes after people, doctors, and companies that either blatantly steal from me, or copy the look, process, or specific strategies that I’ve either [...]

The post “Why Dr. Altadonna Invests In Your Success Before Getting Paid Anything!” appeared first on Ben Altadonna Blog.

“Why Dr. Altadonna Invests In Your Success Before Getting Paid Anything!”

Dr. Ben Altadonna — Mon, 06 May 2013 21:47:51 +0000

WHAT THIS MEANS TO YOU As you know, marketing IS my life and is a part of your life more than you know. Every day, moment by moment, you are either attracted to people, places, products, services, ideas…or you’re not. [...]

The post “Why Dr. Altadonna Invests In Your Success Before Getting Paid Anything!” appeared first on Ben Altadonna Blog.

“HOW BAD DO YOU WANT IT?”

Dr. Ben Altadonna — Thu, 02 May 2013 23:09:07 +0000

Creating and Maximizing Luck, Opportunities, and Success “HOW BAD DO YOU WANT IT?” The reason why successful business people are successful in virtually everything they do is because it is not only what they do, it’s who they are, and [...]

The post “HOW BAD DO YOU WANT IT?” appeared first on Ben Altadonna Blog.

“8 SECRETS TO SUCCESS”

Dr. Ben Altadonna — Wed, 01 May 2013 23:05:39 +0000

Creating and Maximizing Luck, Opportunities, and Success “8 SECRETS TO SUCCESS” The reason why successful businesspeople are successful in virtually everything they do is because it is not only what they do, it’s who they are, and how they think. [...]

The post “8 SECRETS TO SUCCESS” appeared first on Ben Altadonna Blog.

“THE LUCK FACTOR”

Dr. Ben Altadonna — Tue, 30 Apr 2013 23:05:23 +0000

Creating and Maximizing Luck, Opportunities, and Success “THE LUCK FACTOR” The reason why successful businesspeople are successful in virtually everything they do is because it is not only what they do, it’s who they are, and how they think. That’s [...]

The post “THE LUCK FACTOR” appeared first on Ben Altadonna Blog.

“RECIPROCITY”

Dr. Ben Altadonna — Mon, 29 Apr 2013 23:05:49 +0000

Creating and Maximizing Luck, Opportunities, and Success: “RECIPROCITY” The reason why successful businesspeople are successful in virtually everything they do is because it is not only what they do, it’s who they are, and how they think. That’s why in [...]

The post “RECIPROCITY” appeared first on Ben Altadonna Blog.

5 Questions Worth Answering: QUESTION #3

Dr. Ben Altadonna — Wed, 24 Apr 2013 21:42:34 +0000

Since most Chiropractors think alike and struggle in practice, this week I will ask one question each day that may help many doctors think accurately… or at least question what they think. Question for today… “How Many Hours Of Each [...]

The post 5 Questions Worth Answering: QUESTION #3 appeared first on Ben Altadonna Blog.

5 Questions Worth Answering: QUESTION #2

Dr. Ben Altadonna — Tue, 23 Apr 2013 20:30:06 +0000

The post 5 Questions Worth Answering: QUESTION #2 appeared first on Ben Altadonna Blog.

5 Questions Worth Answering: QUESTION #1

Dr. Ben Altadonna — Mon, 22 Apr 2013 22:09:42 +0000

The post 5 Questions Worth Answering: QUESTION #1 appeared first on Ben Altadonna Blog.

Peace of Mind Practice – Life Tip # 4 SEPARATE BUSINESS LIFE FROM HOME LIFE

Dr. Ben Altadonna — Thu, 18 Apr 2013 19:19:54 +0000

A mistake most D.C.s make is thinking their personal skills should give them an edge up in business and vice versa. But what it takes to succeed in business is typically the opposite of what works in one’s personal life. [...]

The post Peace of Mind Practice – Life Tip # 4 SEPARATE BUSINESS LIFE FROM HOME LIFE appeared first on Ben Altadonna Blog.

Peace of Mind Practice – Life Tip # 3 KNOW THAT MOST PEOPLE ARE WRONG

Dr. Ben Altadonna — Wed, 17 Apr 2013 19:20:00 +0000

This is something I always remind myself of (and when I do, I remain focused, confident, extremely productive, and at peace): Most people are wrong about everything and aren’t even confident in their beliefs, actions, and words in the first [...]

The post Peace of Mind Practice – Life Tip # 3 KNOW THAT MOST PEOPLE ARE WRONG appeared first on Ben Altadonna Blog.

Peace of Mind Practice – Life Tip # 2 DON’T BE SOMEONE YOU’RE NOT

Dr. Ben Altadonna — Tue, 16 Apr 2013 22:09:27 +0000

Do you know of any Chiropractors or anyone for that matter whom you are secretly envious or jealous of to a point they occupy space in your head? Or do you care what people think of you, even if you [...]

The post Peace of Mind Practice – Life Tip # 2 DON’T BE SOMEONE YOU’RE NOT appeared first on Ben Altadonna Blog.

Peace of Mind Practice – Life Tip # 1 SMALLER SPACES

Dr. Ben Altadonna — Tue, 16 Apr 2013 22:05:46 +0000

Hi Everyone! Today’s that day to pay those taxes and then forget about it. But if it makes you feel any better, I live in California; one of the most expensive and difficult places to live and work as an [...]

The post Peace of Mind Practice – Life Tip # 1 SMALLER SPACES appeared first on Ben Altadonna Blog.

Why “Closing” Patients Doesn’t Work

Dr. Ben Altadonna — Thu, 11 Apr 2013 21:07:16 +0000

“Closing”…is a very common sales term. It relates to doing and saying virtually whatever it takes to get a financial commitment out of someone. “Closing” is a numbers game. Every “no” gets you closer to a “yes”. But at what [...]

The post Why “Closing” Patients Doesn’t Work appeared first on Ben Altadonna Blog.

Why “Corrective Care” Doesn’t Work

Dr. Ben Altadonna — Wed, 10 Apr 2013 16:04:29 +0000

As you know, this week’s emails are about what doesn’t work. But, before I start getting death threats, let me define “work”. What “works” is anything that gives patients what they want. Anything that makes you more money, makes your [...]

The post Why “Corrective Care” Doesn’t Work appeared first on Ben Altadonna Blog.

Why “Open Adjusting” Don’t Work

Dr. Ben Altadonna — Tue, 09 Apr 2013 16:02:36 +0000

The post Why “Open Adjusting” Don’t Work appeared first on Ben Altadonna Blog.

Why “Pre-Pays” Don’t Work

Dr. Ben Altadonna — Mon, 08 Apr 2013 22:59:05 +0000

I know, it sounds tempting to get a patient to plop down $1,500-$5,000 or more on a credit card…especially when you hear another doctor say he or she does it all the time. But, here are the facts: #1.- These [...]

The post Why “Pre-Pays” Don’t Work appeared first on Ben Altadonna Blog.

“Chiropractic Myths Exposed”

Dr. Ben Altadonna — Fri, 05 Apr 2013 22:54:26 +0000

Since I have to catch a plane, I’m going to just type this out and send out as is with no editing for clarity or flow. So, here we go!… Today’s email is about what works best for the vast [...]

The post “Chiropractic Myths Exposed” appeared first on Ben Altadonna Blog.

“Lifetime Value Defined”

Dr. Ben Altadonna — Thu, 04 Apr 2013 18:43:48 +0000

If Chiropractors knew how to manage patients properly, they could afford to do more to get them in the first place. That’s why it’s so important that you understand this “Lifetime Value” formula: Step 1: Determine the # of new [...]

The post “Lifetime Value Defined” appeared first on Ben Altadonna Blog.

“Why The Best Chiropractors Seldom Succeed”

Dr. Ben Altadonna — Wed, 03 Apr 2013 07:01:30 +0000

The day I made the decision to operate in the “real world” and not the “should be” world was the day everything changed for me. I accepted people as they were, both personally and professionally. This totally changed my focus [...]

The post “Why The Best Chiropractors Seldom Succeed” appeared first on Ben Altadonna Blog.

“Practice Overhead Review”

Dr. Ben Altadonna — Tue, 02 Apr 2013 07:01:16 +0000

I love overhead. I love expenses. I really do. They represent delegation, outsourcing, leverage, scalability, and freedom to do what I do best. I’d go as far as saying that the more money I make, the less I do. Does [...]

The post “Practice Overhead Review” appeared first on Ben Altadonna Blog.

“Perceived Value Elevators™”

Dr. Ben Altadonna — Mon, 01 Apr 2013 22:49:19 +0000

I’m intrigued with value, how it’s created, how it’s perceived, what others are willing to do and pay for it, and in a split second, what causes it to sharply increase or nose dive. You should be too because we [...]

The post “Perceived Value Elevators™” appeared first on Ben Altadonna Blog.

“Excuse Quote #5″

Dr. Ben Altadonna — Fri, 29 Mar 2013 20:15:47 +0000

As humans, we use excuses way more than we think. Excuses keep us right. Excuses reduce the need to think differently or change. …but excuses also keep us from creating what we ultimately want. Enjoy this week’s excuses quotes. They [...]

The post “Excuse Quote #5″ appeared first on Ben Altadonna Blog.

“Excuse Quote #4″

Dr. Ben Altadonna — Thu, 28 Mar 2013 20:00:57 +0000

The post “Excuse Quote #4″ appeared first on Ben Altadonna Blog.

“Excuse Quote #3″

Dr. Ben Altadonna — Wed, 27 Mar 2013 19:29:14 +0000

The post “Excuse Quote #3″ appeared first on Ben Altadonna Blog.

“Excuse Quote #2″

Dr. Ben Altadonna — Tue, 26 Mar 2013 18:11:15 +0000

The post “Excuse Quote #2″ appeared first on Ben Altadonna Blog.

“Excuse Quote #1″

Dr. Ben Altadonna — Mon, 25 Mar 2013 16:28:50 +0000

The post “Excuse Quote #1″ appeared first on Ben Altadonna Blog.

“How Do You Stay Motivated, In A Good Mood, and Think Accurately?” VIDEO #5

Dr. Ben Altadonna — Fri, 22 Mar 2013 16:15:35 +0000

“Turning Obstacles into Opportunities” …from a guy who sold his first company for 40 million dollars AT 18 YEARS OLD. Owning a business is lonely…or should I say it’s an “alone” game. I like it that way. There aren’t many [...]

The post “How Do You Stay Motivated, In A Good Mood, and Think Accurately?” VIDEO #5 appeared first on Ben Altadonna Blog.

“How Do You Stay Motivated, In A Good Mood, and Think Accurately?” – VIDEO #3

Dr. Ben Altadonna — Thu, 21 Mar 2013 22:52:44 +0000

Owning a business is lonely…or should I say it’s an “alone” game. I like it that way. There aren’t many friends and family members who get it. They don’t understand that being in business has a lot to do with [...]

The post “How Do You Stay Motivated, In A Good Mood, and Think Accurately?” – VIDEO #3 appeared first on Ben Altadonna Blog.

“How Do You Stay Motivated, In A Good Mood, and Think Accurately?” VIDEO #4

Dr. Ben Altadonna — Wed, 20 Mar 2013 16:14:04 +0000

The post “How Do You Stay Motivated, In A Good Mood, and Think Accurately?” VIDEO #4 appeared first on Ben Altadonna Blog.

“How Do You Stay Motivated, In A Good Mood, and Think Accurately?”

Dr. Ben Altadonna — Tue, 19 Mar 2013 22:47:19 +0000

VIDEO #2 Owning a business is lonely…or should I say it’s an “alone” game. I like it that way. There aren’t many friends and family members who get it. They don’t understand that being in business has a lot to [...]

The post “How Do You Stay Motivated, In A Good Mood, and Think Accurately?” appeared first on Ben Altadonna Blog.

How Do You Stay Motivated, In A Good Mood, And Think Accurately?

Dr. Ben Altadonna — Mon, 18 Mar 2013 19:10:39 +0000

VIDEO #1 Owning a business is lonely…or should I say an “alone” game and I like it that way. There aren’t many friends and family members that get it. They don’t understand that being in business has a lot to [...]

The post How Do You Stay Motivated, In A Good Mood, And Think Accurately? appeared first on Ben Altadonna Blog.

“How To Make Chiropractic Fun”

Dr. Ben Altadonna — Fri, 15 Mar 2013 19:16:51 +0000

Many successful business owners (who make a whole lot of money) work a ton and are miserable. Does that mean that you CAN’T BE both HAPPY and RICH? Absolutely not. But before the money comes, you must make your business [...]

The post “How To Make Chiropractic Fun” appeared first on Ben Altadonna Blog.

“First Visit Mistakes Most Chiropractors Make”

Dr. Ben Altadonna — Thu, 14 Mar 2013 19:13:29 +0000

I love helping business owners have more fun in life while owning a business that works better, creates more value, and makes more money. But one of my challenges is to get them to think differently than the majority of [...]

The post “First Visit Mistakes Most Chiropractors Make” appeared first on Ben Altadonna Blog.

“How To Get Most Patients To Like You”

Dr. Ben Altadonna — Wed, 13 Mar 2013 17:03:42 +0000

One of the many things that have to happen BEFORE patients accept your recommendations is them liking you. Here are some factors to consider: How they heard about you in the first place – If you meet people through spinal [...]

The post “How To Get Most Patients To Like You” appeared first on Ben Altadonna Blog.

“How To Sell Stuff To Chiropractors”

Dr. Ben Altadonna — Tue, 12 Mar 2013 16:59:32 +0000

There’s a term in marketing that I believe Dan Kennedy made popular called “Marketing Incest”. Marketing incest occurs when marketers steal, tweak, or are influenced by strategies other marketers in the same market are selling, without knowing if they actually [...]

The post “How To Sell Stuff To Chiropractors” appeared first on Ben Altadonna Blog.

“How To Have A “Refer & Return” Practice”

Dr. Ben Altadonna — Mon, 11 Mar 2013 22:43:46 +0000

Before any Chiropractor enjoys “Refer & Return™” practice, he or she needs 2 things: PATIENTS & PATIENCE. Sadly, even if every Chiropractor were handed 50 new patients per month, most would still lose most of them. …Because It takes A [...]

The post “How To Have A “Refer & Return” Practice” appeared first on Ben Altadonna Blog.

“People Management Strategy 5/5″

Dr. Ben Altadonna — Fri, 08 Mar 2013 22:41:36 +0000

I’m sure you’d agree that one of the most frustrating parts of running a business is dealing with people. Self interests, egos, schedules, the difference in opinions… can all be obstacles to both agreement and achievement. Although “managing people” sounds [...]

The post “People Management Strategy 5/5″ appeared first on Ben Altadonna Blog.

“People Management Strategy 4/5″

Dr. Ben Altadonna — Thu, 07 Mar 2013 22:39:39 +0000

The post “People Management Strategy 4/5″ appeared first on Ben Altadonna Blog.

“People Management Strategy 3/5″

Dr. Ben Altadonna — Thu, 07 Mar 2013 00:27:12 +0000

The post “People Management Strategy 3/5″ appeared first on Ben Altadonna Blog.

“People Management Strategy 2/5″

Dr. Ben Altadonna — Wed, 06 Mar 2013 00:25:18 +0000

The post “People Management Strategy 2/5″ appeared first on Ben Altadonna Blog.

“People Management Strategy 1/5″

Dr. Ben Altadonna — Mon, 04 Mar 2013 23:13:26 +0000

The post “People Management Strategy 1/5″ appeared first on Ben Altadonna Blog.

“Collect Email Addresses”

Dr. Ben Altadonna — Fri, 01 Mar 2013 23:02:38 +0000

With the help of Dan Murphy, Steve Yeomans, Michael Roizen, and others, aside from doing their marketing, my team of 18 communicate to Chiropractors’ patients for them in a professional and appropriate way (and that’s the key). Sooner or later, [...]

The post “Collect Email Addresses” appeared first on Ben Altadonna Blog.

“Match Your Message To The Market”

Dr. Ben Altadonna — Thu, 28 Feb 2013 22:59:40 +0000

What’s the name of your practice? What do you say on your website? What’s on the walls in your office? What’s on your business card? If your message does not match the EXISTING wants of the market place, your marketing [...]

The post “Match Your Message To The Market” appeared first on Ben Altadonna Blog.

“Give Patients What They Want: Relief Care”

Dr. Ben Altadonna — Wed, 27 Feb 2013 22:57:16 +0000

You may not think that giving patients what they want (to get out of pain and out of your office as soon as possible ) is the easiest way to build your practice… but it is. What do most Chiropractors [...]

The post “Give Patients What They Want: Relief Care” appeared first on Ben Altadonna Blog.

“Answer Your Phones Live 24-7″

Dr. Ben Altadonna — Tue, 26 Feb 2013 21:54:45 +0000

As you know, neck pain and back pain are the top 2 reasons why most NON-referred in patients go to Chiropractors. Pain does not take weekends off. Yet, most Chiropractors allow their answering machine to take their off hour calls [...]

The post “Answer Your Phones Live 24-7″ appeared first on Ben Altadonna Blog.

“Wear A White Clinic Jacket”

Dr. Ben Altadonna — Mon, 25 Feb 2013 21:45:12 +0000

Most Chiropractors aren’t willing to do this. Most Chiropractors aren’t willing to do most things to create the right image, build credibility, show respect, and/or look professional. Most Chiropractors forget the fact that to most consumers, Chiropractic is controversial. They [...]

The post “Wear A White Clinic Jacket” appeared first on Ben Altadonna Blog.

“Benefits of An Adjustment Focused Practice 5/5″

Dr. Ben Altadonna — Fri, 22 Feb 2013 21:12:56 +0000

As marketers (and yes, you are a marketer of Chiropractic!), we must put a lot of thought into what our product is. It goes much deeper than just “results” or what we think will increase revenue, sales, or collections. As [...]

The post “Benefits of An Adjustment Focused Practice 5/5″ appeared first on Ben Altadonna Blog.

“Benefits of An Adjustment Focused Practice 4/5″

Dr. Ben Altadonna — Thu, 21 Feb 2013 21:12:04 +0000

The post “Benefits of An Adjustment Focused Practice 4/5″ appeared first on Ben Altadonna Blog.

“Benefits of An Adjustment Focused Practice 3/5″

Dr. Ben Altadonna — Wed, 20 Feb 2013 21:11:26 +0000

The post “Benefits of An Adjustment Focused Practice 3/5″ appeared first on Ben Altadonna Blog.

“Benefits of An Adjustment Focused Practice 2/5″

Dr. Ben Altadonna — Tue, 19 Feb 2013 21:08:37 +0000

The post “Benefits of An Adjustment Focused Practice 2/5″ appeared first on Ben Altadonna Blog.

Benefits of An Adjustment Focused Practice 1/5

Dr. Ben Altadonna — Mon, 18 Feb 2013 16:39:16 +0000

The post Benefits of An Adjustment Focused Practice 1/5 appeared first on Ben Altadonna Blog.

“Practice Stress Management 5/5″

Dr. Ben Altadonna — Fri, 15 Feb 2013 16:31:21 +0000

Without a doubt, your current practice and income is merely an exact reflection of your thoughts, beliefs, actions, and how you react to practice stress… and that’s what I’ll be talking about in this week’s “Time To Think™” emails… When [...]

The post “Practice Stress Management 5/5″ appeared first on Ben Altadonna Blog.

“Practice Stress Management 4/5″

Dr. Ben Altadonna — Thu, 14 Feb 2013 20:59:02 +0000

The post “Practice Stress Management 4/5″ appeared first on Ben Altadonna Blog.

“Practice Stress Management 3/5″

Dr. Ben Altadonna — Wed, 13 Feb 2013 20:59:22 +0000

The post “Practice Stress Management 3/5″ appeared first on Ben Altadonna Blog.

“Practice Stress Management 2/5″

Dr. Ben Altadonna — Wed, 13 Feb 2013 02:01:37 +0000

The post “Practice Stress Management 2/5″ appeared first on Ben Altadonna Blog.

“Practice Stress Management 1/5″

Dr. Ben Altadonna — Tue, 12 Feb 2013 02:00:35 +0000

The post “Practice Stress Management 1/5″ appeared first on Ben Altadonna Blog.

“How To Maximize Your Quality of Life As A Chiropractor”

Dr. Ben Altadonna — Sat, 09 Feb 2013 01:56:46 +0000

I wish someone sat me down and told me this 20 years ago… that building a life is a lot different than just building a practice. When focusing on the practice and “making money”, we tend to make decisions that [...]

The post “How To Maximize Your Quality of Life As A Chiropractor” appeared first on Ben Altadonna Blog.

“Why You Should Not Work Fridays or Saturdays”

Dr. Ben Altadonna — Fri, 08 Feb 2013 00:01:24 +0000

As you would probably agree, most decisions are a response to fear. Fear of not being loved or accepted. Fear of being alone. Fear of being discovered or exposed. Fear of taking risks. Fear of failure. Etc. In Chiropractic, the [...]

The post “Why You Should Not Work Fridays or Saturdays” appeared first on Ben Altadonna Blog.

“Cash Practice” Revisted

Dr. Ben Altadonna — Wed, 06 Feb 2013 23:56:37 +0000

As an entrepreneur, your job is to do whatever you can to satisfy the EXISTING wants of the market place. ANYTHING you do that creates disagreement, confusion, needs further explanation, or makes life less convenient or enjoyable for others REPELS [...]

The post “Cash Practice” Revisted appeared first on Ben Altadonna Blog.

“How You Can Actually Lose Money With Modalities”

Dr. Ben Altadonna — Tue, 05 Feb 2013 23:53:38 +0000

I’ve seen it happen in my practice and in my businesses… Over time, everything seems to become more complicated. More staff, more services, more procedures and processes… The net result is more stress, more work, and the same (or less) [...]

The post “How You Can Actually Lose Money With Modalities” appeared first on Ben Altadonna Blog.

“Why Chiropractors Waste Time”

Dr. Ben Altadonna — Mon, 04 Feb 2013 22:38:05 +0000

As you know, we all get 24 hours a day. So with that said, why do some D.C.s succeed and the rest continue to struggle? I have the reason. Successful D.C.s tend NOT to waste time. They don’t waste time… [...]

The post “Why Chiropractors Waste Time” appeared first on Ben Altadonna Blog.

“Confident Chiropractor Strategies” 5/5: KNOW YOUR MARKET

Dr. Ben Altadonna — Fri, 01 Feb 2013 22:35:15 +0000

There’s a marketing sin that virtually all small businesses commit that erodes confidence and practice profits. I’m talking about not accepting the fact that not everyone wants or is right for your product and/or service. The name of your business, [...]

The post “Confident Chiropractor Strategies” 5/5: KNOW YOUR MARKET appeared first on Ben Altadonna Blog.

“Confident Chiropractor Strategies” 4/5: MEET NEW PEOPLE OFTEN

Dr. Ben Altadonna — Thu, 31 Jan 2013 22:50:29 +0000

If there was not a such thing as “others” and you lived alone since birth on your very own island, I’m not sure the word or concept of “confidence” would even exist. “Confidence” is like darkness; without lack of confidence [...]

The post “Confident Chiropractor Strategies” 4/5: MEET NEW PEOPLE OFTEN appeared first on Ben Altadonna Blog.

“Confident Chiropractor Strategies” 3/5: GET BETTER AT SAYING “NO”

Dr. Ben Altadonna — Wed, 30 Jan 2013 23:29:40 +0000

As you know, limited availability increases perceived value. The more people value you, the more confident you become. So, do you monitor your availability? Do you jump every time someone wants you to adjust them; meeting them on your days [...]

The post “Confident Chiropractor Strategies” 3/5: GET BETTER AT SAYING “NO” appeared first on Ben Altadonna Blog.

“Confident Chiropractor Strategies” 2/5: FALL IN LOVE WITH YOURSELF

Dr. Ben Altadonna — Tue, 29 Jan 2013 23:22:03 +0000

If you’ve ever been in love with the same person for more than a few months, you’ve come to realize that, at the end of the day, love is more than a feeling; love is also a decision, a choice, [...]

The post “Confident Chiropractor Strategies” 2/5: FALL IN LOVE WITH YOURSELF appeared first on Ben Altadonna Blog.

“Confident Chiropractor Strategies” 1/5: ELIMINATE DISTRACTIONS

Dr. Ben Altadonna — Mon, 28 Jan 2013 21:46:42 +0000

Are there people you know who make it easy for you to feel good? You know who they are, they seem to “get you”, and they are authentically happy for you when things go good and truly care about you [...]

The post “Confident Chiropractor Strategies” 1/5: ELIMINATE DISTRACTIONS appeared first on Ben Altadonna Blog.

Chiropractic Overhead 5/5: CONTINUING EDUCATION

Dr. Ben Altadonna — Fri, 25 Jan 2013 19:41:27 +0000

In my opinion, the majority of “continuing education” courses out there are of very low quality. Many even dispense false information that, if passed on to the general public, could create problems for the doctor. The lack of quality in [...]

The post Chiropractic Overhead 5/5: CONTINUING EDUCATION appeared first on Ben Altadonna Blog.

Chiropractic Overhead 4/5: LOST PATIENTS

Dr. Ben Altadonna — Thu, 24 Jan 2013 19:38:43 +0000

I know what you might be thinking, “Lost patients aren’t really Chiropractic overhead.” Well what is “overhead”? Isn’t it something that reduces your profit each month? So, wouldn’t it be accurate to say that every patient who doesn’t start care, [...]

The post Chiropractic Overhead 4/5: LOST PATIENTS appeared first on Ben Altadonna Blog.

Chiropractic Overhead 3/5: OFFICE RENT/MORTGAGE

Dr. Ben Altadonna — Thu, 24 Jan 2013 04:20:34 +0000

Every Chiropractor needs a place to practice and for most, the rent or mortgage expense amount is justified. Here are some general thoughts I have about this expense: It’s typically falls between 5-20% of gross collections. You should not sacrifice [...]

The post Chiropractic Overhead 3/5: OFFICE RENT/MORTGAGE appeared first on Ben Altadonna Blog.

Chiropractic Overhead 2/5: MARKETING EXPENSES

Dr. Ben Altadonna — Wed, 23 Jan 2013 00:22:42 +0000

I’m sure you’ve heard a small business owner say, “I’ve tried advertising…it doesn’t work!” (“IT”) Maybe you’ve said, “I don’t have to advertise; my practice is 100% referrals!” Both statements usually come from flawed logic. Why? Because everything is marketing. [...]

The post Chiropractic Overhead 2/5: MARKETING EXPENSES appeared first on Ben Altadonna Blog.

Chiropractic Overhead 1/5: YOUR PERSONAL EXPENSES

Dr. Ben Altadonna — Mon, 21 Jan 2013 23:51:26 +0000

As business owners, Chiropractors must think accurately about their practice overhead and it all starts with getting real and knowing what these expenses are and what they are not. That’s why this information first and foremost must be up to [...]

The post Chiropractic Overhead 1/5: YOUR PERSONAL EXPENSES appeared first on Ben Altadonna Blog.

Brain Rebooting 3/5: BUILDING & PROTECTING YOUR CONFIDENCE

Dr. Ben Altadonna — Thu, 17 Jan 2013 00:08:55 +0000

Do you know people who seem to be successful at almost everything that they do? Does it seem like everything they do is virtually effortless? Does it seem like they’ve mastered relationships, parenting, business, their health, and their happiness? …and [...]

The post Brain Rebooting 3/5: BUILDING & PROTECTING YOUR CONFIDENCE appeared first on Ben Altadonna Blog.

Brain Rebooting 2/5: IDENTIFY YOUR FEARS

Dr. Ben Altadonna — Wed, 16 Jan 2013 00:06:13 +0000

The post Brain Rebooting 2/5: IDENTIFY YOUR FEARS appeared first on Ben Altadonna Blog.

Brain Rebooting 1/5: ERASE THE PAST .

Dr. Ben Altadonna — Mon, 14 Jan 2013 23:22:31 +0000

The post Brain Rebooting 1/5: ERASE THE PAST . appeared first on Ben Altadonna Blog.

Emotional Mistakes Chiropractors Make: 5/5 Apathy

Dr. Ben Altadonna — Fri, 11 Jan 2013 18:01:47 +0000

EMOTION: A conscious mental reaction (such as anger or fear) subjectively experienced as strong feeling usually directed toward a specific object and typically accompanied by physiological and behavioral changes in the body Emotion is what gets Chiropractors in trouble. It [...]

The post Emotional Mistakes Chiropractors Make: 5/5 Apathy appeared first on Ben Altadonna Blog.

Emotional Mistakes Chiropractors Make: 4/5 Jealousy

Dr. Ben Altadonna — Thu, 10 Jan 2013 21:39:02 +0000

The post Emotional Mistakes Chiropractors Make: 4/5 Jealousy appeared first on Ben Altadonna Blog.

Emotional Mistakes Chiropractors Make: 3/5 Self Pity

Dr. Ben Altadonna — Wed, 09 Jan 2013 20:12:57 +0000

The post Emotional Mistakes Chiropractors Make: 3/5 Self Pity appeared first on Ben Altadonna Blog.

Emotional Mistakes Chiropractors Make: 2/5 Frustration

Dr. Ben Altadonna — Tue, 08 Jan 2013 18:44:40 +0000

EMOTION: A conscious mental reaction (as anger or fear) subjectively experienced as strong feeling usually directed toward a specific object and typically accompanied by physiological and behavioral changes in the body Emotion is what gets Chiropractors in trouble. It creates [...]

The post Emotional Mistakes Chiropractors Make: 2/5 Frustration appeared first on Ben Altadonna Blog.

Emotional Mistakes Chiropractors Make: 1/5… Being In Love

Dr. Ben Altadonna — Mon, 07 Jan 2013 20:10:45 +0000

The post Emotional Mistakes Chiropractors Make: 1/5… Being In Love appeared first on Ben Altadonna Blog.

When Things Go Wrong In Practice: 5/5… “No More Passion”

Dr. Ben Altadonna — Fri, 04 Jan 2013 19:57:58 +0000

P.I. not as lucrative as it used to be? Is the paperwork in your office wearing you down? Are the ways to get new patients not working anymore? Has your life become more complicated with people and things pulling at [...]

The post When Things Go Wrong In Practice: 5/5… “No More Passion” appeared first on Ben Altadonna Blog.

When Things Go Wrong In Practice: 4/5… “No More Passion”

Dr. Ben Altadonna — Thu, 03 Jan 2013 19:54:30 +0000

Tired of going to the office? Patients getting on YOUR nerves? Not willing to do what it takes to build your practice? Guess what. I GET IT. I’VE BEEN THERE AND FROM TIME TO TIME, I STILL FEEL THE SAME [...]

The post When Things Go Wrong In Practice: 4/5… “No More Passion” appeared first on Ben Altadonna Blog.

When Things Go Wrong In Practice: 3/5… “The Unsatisfied Patient”

Dr. Ben Altadonna — Wed, 02 Jan 2013 21:37:03 +0000

Either you’ve heard it directly or from your staff: a patient complaint. Should you try to resolve it? Can you learn from it? Does it even mean anything? More often than not, if the complaint is about your staff or [...]

The post When Things Go Wrong In Practice: 3/5… “The Unsatisfied Patient” appeared first on Ben Altadonna Blog.

When Things Go Wrong In Practice: 2/5… “Staff Not On The Same Page”

Dr. Ben Altadonna — Tue, 01 Jan 2013 17:48:24 +0000

If you’ve been in practice for a while, you’ve certainly experienced challenges with your staff and the reaction typically is something like, “This just isn’t working out but since the pain of keeping them is probably less than the pain [...]

The post When Things Go Wrong In Practice: 2/5… “Staff Not On The Same Page” appeared first on Ben Altadonna Blog.

When Things Go Wrong In Practice: 1/5… “Not enough new patients!”

Dr. Ben Altadonna — Mon, 31 Dec 2012 23:26:00 +0000

This week, I will touch upon more sane and productive ways of looking at the most common “when things go wrong” situations starting with: “Not enough new patients!” Most doctors have been in their office for years and still have [...]

The post When Things Go Wrong In Practice: 1/5… “Not enough new patients!” appeared first on Ben Altadonna Blog.

“RICHARD BRANSON INTERVIEW” VIDEO

Dr. Ben Altadonna — Fri, 28 Dec 2012 07:01:02 +0000

Today’s the last video for a while. Next week, back to my normal “Time To Think™” emails! …and today is also the last day for you to express to me if you “Love Marketing” (see below). I have to say, [...]

The post “RICHARD BRANSON INTERVIEW” VIDEO appeared first on Ben Altadonna Blog.

“THE FUTURE IS BETTER THAN YOU THINK” VIDEO

Dr. Ben Altadonna — Thu, 27 Dec 2012 20:10:38 +0000

Today’s video has absolutely nothing to do with Chiropractic but watching it may quite possibly be a game changer for you. Often times, as you and I focus on our needs, we fail to recognize the needs of the millions [...]

The post “THE FUTURE IS BETTER THAN YOU THINK” VIDEO appeared first on Ben Altadonna Blog.

THE “FUNDAMENTALS OF MARKETING” VIDEO

Dr. Ben Altadonna — Wed, 26 Dec 2012 23:37:28 +0000

Today’s video is about the fundamentals of marketing and if you watch this video and if you’ve been a PBA member for a while, you’ll see that everything that PBA does for you follows these fundamentals described by my buddy [...]

The post THE “FUNDAMENTALS OF MARKETING” VIDEO appeared first on Ben Altadonna Blog.

THE “IS SELLING EVIL?” VIDEO

Dr. Ben Altadonna — Tue, 25 Dec 2012 23:17:47 +0000

I gotta tell you, I think that it IS evil the way many Chiropractors sell their services. They have 2-3 day sales presentations. They use scare tactics. They base their treatment recommendations solely on money and not necessarily what each [...]

The post THE “IS SELLING EVIL?” VIDEO appeared first on Ben Altadonna Blog.

THE “HOW TO MEET ANYONE YOU WANT! VIDEO

Dr. Ben Altadonna — Sun, 23 Dec 2012 23:13:02 +0000

This week, as a Chiropractor, you’re probably not planning on breaking your back over working, reading, or even thinking, for that matter. This week, although I WILL get a lot done this week, I will reflect back on this year [...]

The post THE “HOW TO MEET ANYONE YOU WANT! VIDEO appeared first on Ben Altadonna Blog.

REALITY CHECK #5/5: Ultimately… The Best Marketer Wins

Dr. Ben Altadonna — Fri, 21 Dec 2012 23:09:56 +0000

I shake my head when business owners say things like, “I tried advertising. It doesn’t work for me.” Or, “I’m 100% referrals, I don’t have to market my business.” Or, “I don’t like marketing; therefore, I will do everything I [...]

The post REALITY CHECK #5/5: Ultimately… The Best Marketer Wins appeared first on Ben Altadonna Blog.

REALITY CHECK #4/5: What It Really Takes To Succeed

Dr. Ben Altadonna — Thu, 20 Dec 2012 20:58:12 +0000

When observing those who succeed, those who struggle always come up with the same observation and conclusion and it goes something like this… “Well no wonder THEY are successful…look at everything they do!” …and THAT’S the point of today’s “Reality [...]

The post REALITY CHECK #4/5: What It Really Takes To Succeed appeared first on Ben Altadonna Blog.

REALITY CHECK #3/5: The Market & Demand For Chiropractic Care Is Very Limited

Dr. Ben Altadonna — Wed, 19 Dec 2012 19:50:01 +0000

Do you remember back in the day hearing things like, “Since only 15% of the general public goes to a Chiropractor, while most D.C.s go after the 15%, I’m going after those 85%”…as if that’s where the bigger opportunities were. [...]

The post REALITY CHECK #3/5: The Market & Demand For Chiropractic Care Is Very Limited appeared first on Ben Altadonna Blog.

Being Good Isn’t Good Enough

Dr. Ben Altadonna — Tue, 18 Dec 2012 19:45:30 +0000

In the “should be” world, being really good at what you sell and/or do should attract all the new patients, referrals, and patient loyalty you’ll ever need. Boy, do I wish it was that easy for your business and for [...]

The post Being Good Isn’t Good Enough appeared first on Ben Altadonna Blog.

Chiropractic, Especially Wellness Care, Is A Hard Sell

Dr. Ben Altadonna — Mon, 17 Dec 2012 19:14:34 +0000

I know, you don’t want to believe it and maybe you disagree with me but the fact is, Chiropractic and Wellness Care is a hard sell. It always was and always will be. Of course, you don’t have to believe [...]

The post Chiropractic, Especially Wellness Care, Is A Hard Sell appeared first on Ben Altadonna Blog.